I Want to eat out,but something holding me back: Mom’s cooking stress and family dining out constraints

Restaurant visits have been declined in the past decades while preparing the meals at home has been increased. This study focuses on mother customers who are known as the leading providers of homemade meals and primary decision-makers in family dining out in the context of family dining. The purpose of the study is to examine (1) what issue related to home cooking causes mothers to dine out with family, (2) what keeps them from dining out, and (3) the relationship of their psychological influences (i.e., cooking stress, need for reward, desire to dine out, and dining out constraints) that occur within the family dining decision-making process. With a total of 644 mothers in the U.S, the findings reveal that the mother participants who are stressed out from cooking for their family seek a self-gifted reward for their daily effort and desire to dine out to escape from the burden of cooking duty, which leads them to participate in family dining. However, despite the dining desire, mothers also face the reasons to constrain dining out (i.e., interpersonal and intrapersonal constraints), and both constraints keep them from family dining out. The results of this study are expected to help family restaurants develop a healthful family dining environment and new strategies to entice mothers and family customers to visit family dining restaurants.     

Online anthropomorphism and consumers’ privacy concern: Moderating roles of need for interaction and social exclusion

Online privacy concern has become a critical ethical and managerial issue for online retailing. However, we know limited information about what marketing practices may exacerbate consumers’ privacy concern. This study intends to examine the undesirable intertwining effect of online anthropomorphism and individual features on consumers’ privacy concern and downstream variables. Three experiments were conducted to test hypotheses. The results suggest that consumers who have a low need for interaction in business encounters and who experience social exclusion indicate a higher privacy concern and lower willingness to register online in anthropomorphic (vs. non-anthropomorphic) websites. Moreover, the interactive effect of online anthropomorphism and social exclusion extends to consumers’ online purchase intention, which works via privacy concern as a mediator in this process. The findings suggest that incorporating anthropomorphic elements online may exacerbate consumers’ perceptions of privacy risk and detract their behavioral intention toward the websites and thus individual features should be taken into account. We conclude by discussing the implications, limitations, and directions for future research.     

How do online bidders differ from non-bidders?

This study compares online bidders and non-bidders based on their demographic and psychographic characteristics. An online survey was developed to collect data using Zoomerang's online consumer panel. Findings show that online bidders have a lower level of risk aversion and a higher level of need for uniqueness and propensity to trust than nonbidders. Online bidders are also more likely to engage in variety-seeking and impulsive-buying behavior than non-bidders. Results indicate that online bidders are younger, more educated, and have a higher income level than non-bidders. This study also finds that gender and prior online shopping experience moderate the differences between online bidders and non-bidders. Theoretical and managerial implications are discussed.     

The Influence of McClelland's Need Satisfaction Theory on Employee Job Performance

Abstract

As free trade expands and grows in the post-GATT global era, the South African economy will increasingly rely on firms that are able to compete, survive and prosper in the global village. To this end the production factors of these firms, of which human resources are the most important, must be productively utilised and managed. Successful business firms have been linked to the achievement activities of the human resources of these firms.

Despite being a topic of both teaching and research now for almost forty years, uncertainty still exists about McClelland's (1962) assertion that the achievement need (nACH) is a learned need that all people possess. This uncertainty has resulted in the questioning of the motivation and reward strategies of human resource specialists in many firms. Of special importance in the present study is the neglect of achievement motivation of lower-level employees by managers in firms.

By using structural equation modelling the causal influence of the nACH and the other McClelland needs on the performance intentions of managers and frontline employees is assessed in this study. The empiri cal results support the learned need assertion. The findings highlight the disadvantages to firms that disregard the achievement motivation of lower-level employees. The managerial implications of these findings are discussed.     

高校贫困生心理健康的实现途径

随着高校入学人数的增加，贫困生的数量也逐渐增加，如何解决贫困生的消极。理问题，提高学生的身心素质，成为高校工作者的重要课题。本文在马斯洛需求层次理论的基础上，对贫困生消极。理问题的成因和表现进行了探讨，并提出了实现高校贫困生心理健康的一套行之有效的方法.     

我国儿童经济对旅游产业的影响

21世纪是知识信息蓬勃发展的年代，我国当前儿童经济消费在物质上是越来越趋向于奢华，而精神上的消费还仍然很贫瘠，而随着经济的发展我国儿童经济的未来对于精神需求的不断增加将推动旅游产业的亲子产品和修学旅行的发展。     

Townhouse residents’ use of interior products in the social zones of their homes as a demonstration of their need for uniqueness

Town houses or cluster homes refer to housing developments where the exterior façade of adjacent units are architecturally identical or very similar. A pertinent disadvantage of this type of tenure is that residents are not allowed to alter the exterior of their homes to reflect personal differences. This study focussed on the probability that residents in these type of townhouses would make intentional effort to demonstrate their uniqueness through counter‐conforming choice of interior objects for the social areas of their homes where guests are received and entertained. The study involved 182 respondents who lived in townhouses in a major urban area in South Africa who were recruited through convenient snowball sampling. Findings indicate that townhouse residents' interior product decisions are predominantly of a creative counter conformity nature which is the safer alternative than avoidance of similarity or unpopular choice counter‐conformity practices that might evoke criticism from peers or reference groups. Interior product choices are therefore predominantly cautious and aimed to evoke the admiration of others rather than critique. A positive outcome of this study in terms of future research is confirmation of the usefulness of the measuring instrument, which was originally developed for clothing research. Findings are insightful for property developers, interior designers, interior decorators and retailers in terms of consumer facilitation and the appropriate marketing of interior products.     

师傅面子需要对徒弟敬业度的影响

基于社会交换理论,研究师傅面子需要对徒弟敬业度的影响,探讨师徒关系的中介作用以及情绪智力的调节作用机制。研究结果显示,师傅挣面子需要和护面子需要对师徒关系有正向预测作用;师徒关系对徒弟敬业度有正向预测作用;师傅挣面子需要及护面子需要均对徒弟敬业度有正向预测作用;师徒关系在师傅挣面子需要与徒弟敬业度关系中起部分中介作用,在师傅护面子需要与徒弟敬业度关系中起完全中介作用。     

Indian consumers' purchase intention toward a United States versus local brand

This study of Indian consumers examines the effects of individual characteristics (i.e., consumer's need for uniqueness and attitudes toward American products) and brand-specific variables (i.e., perceived quality and emotional value) on purchase intention toward a U.S. retail brand versus a local brand. A total of 411 college students in India participated in the survey. Using Structural Equation Modeling (SEM), this study finds that Indian consumers' need for uniqueness positively influences attitudes toward American products. Attitudes toward American products positively affect perceived quality and emotional value for a U.S. brand while this effect is negative in the case of a local brand. Emotional value is an important factor influencing purchase intention toward a U.S. brand and a local brand as well. Implications for both U.S. and Indian retailers are provided.     

Warmth or competence: Brand anthropomorphism,social exclusion,and advertisement effectiveness

This paper examines how social exclusion moderates the role of brand anthropomorphism in advertisement effectiveness, its underlying mechanism, and its boundary conditions. Specifically, we propose that rejected (vs. ignored) consumers are more likely to purchase brands advertised as warm (vs. competent) through decreased (vs. increased) need for uniqueness. Additionally, product type moderates the effect of brand anthropomorphism, such that rejected (vs. ignored) consumers prefer warm (vs. competent) brands only for products with high safety levels; for less safe products, consumers tend to purchase competent brands, regardless of the state of their social exclusion. We empirically test this hypothesis across four studies that use different operationalizations of social exclusion. We conclude by discussing our contributions to the literature on brand anthropomorphism and social exclusion.