北京奥运旅游的机遇、资源优势与发展对策

2008奥运将近,北京如何利用奥运大力发展旅游值得世人关注。本文在回顾奥运旅游对历届举办城市经济影响的基础上,阐述了奥运旅游是北京绝好的发展机会,进而提出北京奥运旅游的发展对策。     

Stakeholder demands and corporate social responsibility: Evidence from the Olympic Games

We propose that stakeholder demand can explain firms’ corporate social responsibility (CSR) activities and empirically test our proposition using 2002–2016 panel data from multiple countries. We select the Olympic Games as our experimental context and use a difference-in-differences design. We find that firms domiciled in countries that host the Olympic Games subsequently experience a significantly smaller increase in CSR commitment than firms in countries that unsuccessfully bid to host the Olympics. We also find that firms domiciled in cities that host the Olympic Games exhibit a significantly smaller increase in CSR than those domiciled in other cities in the same country. Additional tests indicate that firms in host countries with greater increases in the levels of happiness tend to experience an even smaller increase in CSR. Our findings are consistent with the stakeholder demand explanation, as stakeholders are less likely to require local firms to invest in CSR if utilities, such as those from environmental improvement, increase.Running head: Olympic Games and CSR.     

北京冬奥会绿色低碳技术应用及其对低碳旅游的启示

北京冬奥会是中国提出"双碳"目标后的首个大型国际体育赛事,绿色办奥是北京冬奥会的举办理念之一。本文采用文献资料法和案例分析法,以北京冬奥会中碳减排技术与碳中和措施为研究导向,挖掘北京冬奥会绿色低碳技术的应用情况与经验,以及对低碳旅游发展的启示。研究表明：（1）北京冬奥会以"双碳"目标、可持续性理念与"两山"理论为指引,将碳减排技术与碳中和措施贯彻到赛前、赛时、赛后利用的全过程,为绿色低碳技术的转化与应用提供参考,并取得良好的社会效益、生态效益与经济效益。（2）北京冬奥会绿色低碳技术的应用对低碳旅游的可持续发展具有借鉴意义,本文从科学选址旅游项目、制定低碳旅游标准、高效利用现有设施、构建低碳能源体系、建立低碳交通体系、打造低碳产品体系、构建碳中和机制、鼓励游客绿色消费八个维度探讨低碳旅游发展的现实路径。