Social media affordances: Enabling customer engagement

Despite the acknowledged importance of social media for customer engagement, our understanding of this phenomenon is limited and new theories can help shed further light on the unique features of social media in the tourism context. Our work contributes to the literature by adopting an affordance perspective that leads us to identify three distinctive social media affordances for customer engagement in tourism: persistent engagement, customized engagement, and triggered engagement. Our work also extends prior research on customer engagement by examining the process of recognition (proprioception, exteroception and coperception) through which organizations engage customers in social media.     

浅议自媒体视域下高校学生管理工作创新思考

近年来,随着网络技术的飞速发展和移动互联工具在大学生中的迅速普及,"无网不在"、"每日必网"迅速成为90后大学生基本的生活方式,学生管理工作受到更加严峻的挑战。本文通过对自媒体平台工具差异化比较研究,结合高校的具体情况,提出了运用自媒体工具推进学生管理工作创新的具体举措。     

The determinants of tax morale in Pakistan

This paper examines the determinants of tax morale in Pakistan, a country that has struggled with low tax effort over the past decade. We exploit novel data for individual taxpayers collected in 2014 by Pakistan’s Federal Board of Revenue to estimate a binary probit regression model. Our results are generally in line with the findings of the modern empirical literature on tax morale in other countries. Overall, groups with lower labor force participation show more positive attitudes toward tax compliance. Educated respondents exhibit higher tax morale than the illiterate, but only for those with very low or very high educational attainment is tax morale higher than for those with bachelor’s degrees. Tax morale is highest in major industrialized population centers that serve as seats of government. Females show generally higher tax morale than males, however, their attitudes tend to worsen with age to such an extent that elderly females have lower tax morale than elderly males. Our findings on gender suggest potential gains from increasing female labor force participation rates. More generally, addressing the current failures of tax administration and dealing with horizontal inequity arising from administrative weaknesses may contribute materially to improving voluntary compliance.     

品牌社交媒体广告内容对消费者社交媒体参与度的影响

基于参与度理论与社交媒体特点定义消费者社交媒体参与度与它的四个维度：意识、产生情感、产生理性思考、认同。建立社交媒体广告内容分类标准，收集二手数据后使用方差模型分析品牌社交媒体广告内容对消费者社交媒体参与度的影响。结果显示社交媒体广告内容类型显著影响消费者社交媒体参与度，新产品内容效果最好，其次是促销、游戏/抽奖、社会责任内容。此研究结果不仅可丰富消费者行为视角的品牌社交媒体广告相关理论研究，也可为品牌设计社交媒体广告内容营销提供管理建议。     

How virtual brand community traces may increase fan engagement in brand pages

Brand pages in social media are a great way to foster consumer gathering around a brand, but it can be challenging to keep fans engaged and coming back to see updated content. Brands with millions of fans on Facebook have seen organic reach fall below 2% of their base. In this article, we describe how the creation of virtual brand communities can help brand managers increase fan engagement. We suggest the steps, conditions, advantages, and limitations involved in nurturing a brand page as an online social gathering that assumes some of the characteristics of a virtual brand community. The results of our study show that a brand page can have some of the characteristics of a virtual brand community—topical information exchange, identity communication, and establishment and internalization of cultural norms. We also show the importance of having celebrities among fans in order to foster social interactions and legitimate social practices on brand pages.     

行为经济学视角下的社会保障理论演进

社会保障系统通过社会与个体的风险共担，增进了个人、家庭和社会的福利水平，对就业、消费、投资均有显著影响。过去社会保障理论侧重信息约束和跨期决策下的机制设计，通过政府干预来实现有效的风险和成本共担，进而有效化解社会成员所面临的各种风险。但这些干预机制有可能会对就业等产生负面影响。近年来，行为与实验经济学开始进入社会保障理论的研究，新的理论试图从理性约束视角来理解社会保障系统的性质及其影响，并提出了全新的助推机制的设计理念与思路。迄今的研究发现，干预机制和助推机制各有千秋，通过合理的互补与替代，能够更好地实现社会保障系统的有效运行。     

Reaching audiences through travel vlogs: The perspective of involvement

Travel vlogs are popular, but how audiences get involved while watching remains unclear. This study explored audience involvement along with expressions of travel intention. A systematic sampling procedure was developed, filtering 132 ‘highly involving sessions’ from 25 videos in Bilibili, a Chinese video-sharing platform. Qualitative analyses were applied, and the findings were threefold. Firstly, a five-category video content typology was highlighted, including frame aesthetics, video editing, fandom, humour, and tourist experiences. Secondly, bullet comments were deconstructed into six dimensions through examining concepts of ‘audience involvement’. Lastly, to address possible patterns of travel intention linked to the video content types, three propositions were made. This work serves as an exploration of audience involvement in the travel vlog phenomenon, an elaboration of travel intention expression in this context, and a method of assessing tourist-generated videos through bullet comments. Practical implications were discussed.     

Social housing in France: A permanent and multifaceted challenge for public policies

This paper examines the dynamics of the overwhelmingly generous social housing in France that covers a wide spectrum of recipients. Being influenced by electoral power of rotating ruling parties and social ideals, policy formulations are often reflected by idealistic politics which tends to over-stretch the nation’s budget and restrict its scope in reaching its target groups. From the 1990s, fund availability has been further hit by economic globalization causing falling business profitability and high unemployment rates affecting notably ethnic minorities. Upcoming social crisis has been met with public response via a series of technical-led remedial acts to promote social integration in housing and by identifying social ills and polarization in sensitive and problematic urban quarters. New technical and financial measures in coping with the complexity and magnitude of social housing are expected to remain highly challenging in the French parliamentary politics.     

自媒体时代加强物流专业大学生的思想政治教育研究

本文主要通过对自媒体时代下加强物流专业大学生的思想政治教育的重要性进行阐述,引导物流专业大学生的思想政治教育的特点,提出自媒体时代下针对物流专业大学生的思政教育面临的机遇、挑战,最后提出相应的对策。     

Pinning and Promotion: How Local Television Stations Are Using Pinterest for Branding and Audience Connectivity

Over the past decade, social media have become an increasingly important component in the ways broadcasters communicate with their audiences. A relative newcomer to that mix is the social network Pinterest, which enables followers to post photos and other types of visuals based on topics of interest. A content analysis examined how 85 local television stations are using that social network for promotion and branding. Results showed that, rather than promotion, use of Pinterest primarily revolves around lifestyle content, including postings by stations and interactivity by followers.