The Value of Olympic Sponsorships: Who is Capturing the Gold?

In recent years, corporate sponsorship has become anincreasingly important element of the marketing communicationsmix. This paper uses data from the 1996 Atlanta Summer OlympicGames to measure the value of Olympic sponsorship. Using stockreturn data, we find that the shareholders of sponsoring firmsearn negative average abnormal returns around announcement ofOlympic sponsorship agreements. This finding, consistent withan agency cost explanation of corporate investment practices,is robust to variation in a number of firm- and sponsorship-specificvariables. In addition, cross-sectional analysis supports themonitoring hypothesis, as significant equity ownership by institutionalinvestors is positively related to abnormal returns around announcement.Our results suggest that utilizing Olympic sponsorships in themarketing communications mix may not be value-enhancing.     

海南省产业结构与经济增长的实证研究

作为一个经济发展水平并不高的省份,海南省的三次产业结构与其他省份有很大的不同。然而,已有的对海南省经济增长的研究或者未涉及产业结构的因素,或者仅仅定性分析了产业结构对海南省经济增长的影响。本文从实证分析的角度,量化分析了三次产业对海南省经济增长的贡献度,并就三次产业中某些细分产业对其经济增长的影响作了量化分析。本研究通过计量模型得出结果揭示了海南省产业结构存在的问题,并为海南省产业结构优化和发展战略的制定提供了一定的依据,因而具有一定的现实意义。     

食品安全伦理初探

食品安全问题不仅仅是一个法律、政治、经济问题,从其道德层面而言应是一个伦理问题,本文通过提出食品安全伦理概念、意义、原则、措施等对食品安全问题进行了浅要的剖析,试图从伦理道德角度对食品安全问题的解决提供一些思路。     

Measurements and determinants of multifaceted poverty in South Africa

Poverty, despite being a multifaceted concept, is commonly measured in either absolute or relative monetary terms. However, it can also be measured subjectively, as people form perceptions on their relative income, welfare and life satisfaction. This is the first study that uses the National Income Dynamics Study data to analyse poverty across various objective and subjective methods. The paper finds that while respondents' poverty status varies across methods, blacks remain the racial group most likely to be defined as poor by at least one method. The multivariate analysis reveals that the impact of some explanatory variables, such as experience of negative events, frequency of crime victimisation, health status and importance of religious activities, is mixed across methods.     

Evidence of short-term household change in South Africa from the National Income Dynamics Study

We use longitudinal data from the National Income Dynamics Study to document the extent of recent short-term residential and household compositional change in South Africa. We analyse the demographic correlates of these transitions, including population group, age, urban/rural status, and income. We examine educational and labour-market transitions among movers and the prevalence of the four major types of compositional change – births, addition of joiners, deaths, and loss of leavers. We find that short-term household change is prevalent in South Africa. During a two-year period from 2008 to 2010, 10.5% of South Africans moved residence and 61.3% experienced change in household composition. We find that moving is more common among blacks and whites, very young children, young adults, urban individuals, and those with higher incomes. Among non-movers, compositional change is more likely for blacks and coloureds, young adults and children, females, urban individuals, and individuals with lower incomes.     

Getting ahead or falling behind: Findings from the second wave of the National Income Dynamics Study

The National Income Dynamics Study is the first national panel study of South African individuals. Its objective is to track these individuals over time to study social mobility. This paper documents the survey design and a successful recontact record in Wave 2 before providing an overview of the key findings from the other papers in this issue of the journal. Those from the top of the income distribution were hardest to recontact. The papers show that average real incomes grew slightly between 2008 and 2010. However, life satisfaction and expectations of future upward mobility declined. Being unemployed and moving into unemployment is associated with the lowest level of life satisfaction. Aggregate employment did not decline much but there was significant labour-market churn. The National Income Dynamics Study data reveal high levels of grade repetition and a slow transition from school to work. Relocating is shown to be an important part of schooling and employment decisions.     

珠海产业发展的战略、绩效及其影响因素

本文以珠海历年的统计数据为基础,介绍了珠海现代产业发展的历史脉络,概括了珠海先后提出的发展现代产业的＂大工业＂战略和＂高新技术与先进工业＂战略的实施绩效,分析了导致珠海产业发展不太理想的四个方面的因素。     

中国省际专利竞争力比较研究

本文将专利竞争力划分为现实竞争力与潜在竞争力两个层次,从专利拥有、运营、保护、服务、投入、创造和管理七个方面构建专利竞争力指数,对中国省际专利竞争力进行测算,结果显示,中国现阶段区域专利竞争力总体水平不高,而且省际之间差距很大。本文将所选取的31个省、直辖市、自治区的专利竞争力划分为三类：第一类为现实竞争力和潜在竞争力均高于国内平均水平的地区,此类地区可通过打造服务助力型政府、激励企业丰富专利拥有和专利运用方式来提升专利竞争力;第二类为专利现实竞争力不强,但有较强的潜在竞争力的地区,此类地区的政府在培育专利竞争力方面应定位于规划、布局和引导,企业则应转变观念,树立专利是市场竞争有效武器的观念;第三类为专利现实竞争力和潜在竞争力均很弱的地区,此类地区需要主导推动型的政府来推动地区专利竞争力的提升。     

Enhancing the study abroad experience: A longitudinal analysis of hospitality-oriented,study abroad program evaluations

Research suggests numerous benefits associated with studying abroad. Given the increasingly global nature of the world, it would seem that there is a significant need for international exposure; however, only 1.4% of U.S. students have studied abroad. This study examined program evaluations from 11 short-term undergraduate study abroad programs encompassing a span of 9 years. A total of 185 participants completed the survey using evaluations designed for program improvement, which were collected at the conclusion of each experience. Data were examined using a mixed-methods approach with the goal of identifying programmatic characteristics that contributed to increased student satisfaction. Results indicated that students' preferences were prioritized in terms of logistics, culture, and pleasure. In addition, the engagement and source of experience significantly influenced students' satisfaction with their study abroad experience, implying that students prefer programs with active components and local guides. Findings were examined in light of Mezirow's Transformative Learning Theory.     

商业银行发展电子商务市场策略研究

上世纪90年代以来,信息化浪潮席卷全球,以网络化、信息化、全球化为主要特征的网络经济已然成为不可逆转的发展趋势,人类社会开始步入电子商务时代。作为传统的支付中介和信用中介,商业银行能否抓住网络经济快速崛起的历史机遇,把握电子商务快速增长的市场节奏,面对雨后春笋般崛起的第三方支付机构,加速形成竞争与合作并举的良性环境,在新兴市场中确立电子金融服务的领先优势,对于处在由传统息差收入向利润多元化转型的商业银行来说具有极强的现实意义。