日化用品行业的品牌扩散与市场进入壁垒

当前,品牌扩散战略己成为许多企业谋求成长、增强市场势力、遏制竞争者进入的重要手段。本文基于中国日化用品行业应用扩展的Hotelling模型分析了在位企业可以利用品牌扩散战略在获取经济利润的同时,成功阻止潜在竞争者的进入。     

我国农业现代化道路的制度困境与重构

虽然中央为农村改革发展和制度建设指明了方向,但是由于我国尚处于新旧体制过渡时期,制约我国农业现代化发展的制度困境在一定时期内还将长期存在。深化农村土地产权制度改革、创新农产品流通体制,发展企业化的批发市场、加快农村金融改革与创新,重构服务“三农”的农村金融体系、构建民营农场制度、创新农村人力资本形成与积累制度,将为破解我国农业现代化道路上的制度困境提供有益出路。     

试论刑事缺席判决制度

在司法实践中 ,对于犯罪嫌疑人、被告人脱逃、患精神病、严重疾病的情形一律中止侦查、审查、审理 ,造成了诉讼迟延 ,诉讼不经济的局面 ,在一定程度上也影响了诉讼公正的实现。在我国应该建立缺席判决制度以改善诉讼迟延的局面并进而保证诉讼公正的实现     

试论按劳分配与按生产要素分配

长期以来,对于分配制度原则的选择,我国经历了从单纯的按劳分配,到按劳分配为主、其他分配形式为辅,再到按劳分配与按生产要素分配相结合这样一个较长的过程。按劳分配是以马克思主义理论为依据的。社会主义初级阶段的基本经济制度决定了我们必须把按劳分配和按要素分配两种不同的分配方式结合起来。按劳分配与按生产要素分配两种分配方式的结合是我国建立社会主义市场经济体制的客观要求。     

Reciprocity between soccer events and visited destination in a border context

ABSTRACT

The study proposes a conceptual model based on hypothesized relationships among team fanship, satisfaction with the event, and host city as antecedents of behavioral intentions in the United States–Mexico border context. The analysis used data from 290 visitors who attended three soccer games of the Xoloitzcuintles team of Tijuana. The results revealed (1) the emotions felt at the visited destination had significant influences on fanship, satisfaction with event venue, and intentional behavior; (2) fanship and event satisfaction do not seem to influence the visitors’ intentions to return and recommend the visited place; (3) gender and duration of the stay showed a significant moderating function.     

Examining the influencing factors of intention to share accommodations in online hospitality exchange networks

ABSTRACT

CouchSurfing is a free social-network-based online hospitality exchange network, aptly representing a new sharing economy phenomenon. Based on social capital theory and previous literature, this study attempts to answer why hosts help strangers without any expected economic benefit within online hospitality exchange networks. An empirical study based on a Web survey conducted with CouchSurfing hosts reveals that the most identified antecedents (enjoy helping, shared narratives, desire to make friends, and reciprocity) are significantly related to hosts’ intention to share accommodations. Interestingly, the overshadowing effect of trust in CouchSurfing on the intention to share accommodations is also found.     

The willingness of heritage tourists to pay for perceived authenticity in Pingxi,Taiwan

Authenticity plays an important role in heritage tourism. Previous studies have employed secondary data to assess the value of authenticity. This study goes further and empirically measures the intrinsic value of authenticity directly by integrating both qualitative and quantitative methods. The study was conducted in Pingxi, Taiwan and used open-ended questions to guide respondents to construct their own perceived authenticity. The respondents were asked whether they were willing to pay for what they had described. Four hundred and three valid responses were obtained. By using the dichotomous choice method and logistic distribution function, the willingness to pay (WTP) was estimated as NT$233. The study compiled 15 items to measure perceived authenticity based on previous literature and on-site visitor surveys. Three factors were derived by employing exploratory factor and confirmatory factor analyses. Discriminant analysis showed that intra-personal authenticity has a greater impact on WTP than object-related and inter-personal authenticity. This study might be the first empirical study to propose three independent concepts of authenticity, and to estimate the intrinsic value of perceived authenticity. The paper concludes suggestions that contribute both to theories of authenticity and applications by heritage management agencies.     

A theoretical framework of electronic word-of-mouth against the backdrop of social networking websites

This study proposed and tested a theoretical framework that explains electronic word-of-mouth (eWOM) against the backdrop of social networking websites (SNWs), which have gained substantial popularity among travelers. In particular, a United States (US) nationwide online survey was conducted and nine hypotheses were tested. The findings suggest that willingness to share knowledge and switching costs are positively related to eWOM communication. In addition, customer value (utilitarian) has positive relationships with willingness to share knowledge, perceived security, and switching cost, while customer value (hedonic) has positive relationships with willingness to share knowledge and switching costs. Last but not least, the findings indicate that perceived security does negatively impact eWOM. In light of the major findings, the article sets forth strategic implications for travel-related social networking websites.     

Assessing recreation carrying capacity of the environment attributes based on visitors’ willingness to pay

Recreation carrying capacity (RCC) is one of the most important indictors used in measuring the usage limits for the forest park resources. However, the consensus has not been reached with respect to the RCC’s content and its measuring metrics. In this paper, we attempt to establish a new RCC theoretical framework based on the demand theory of the tourism product characteristics. In the process, the choice experiment and orthogonal design methods are used in questionnaire designs and the conditional Logit model is used for parameter estimates. More than 700 park visitors are surveyed for data collection at the Shenyang National Forest park of Liaoning province in China. The primary park attributes being considered encompass vegetation, coverage, water quality, number of rubbish on the park trail path, admission fees, and congestion. The carrying capacity threshold for each specific attribute is identified.     

Call Center Employees’ Intent to Quit: Examination of Job Engagement and Role Clarity

Call centers have become a valuable resource for hotels in managing customer experiences and relationships, yet they have also developed a reputation for being a stressful job which has made it a significant challenge to retain employees. Given high turnover rates among call center employees, it is important for hospitality firms to understand the factors influencing their intentions to quit. This study focuses on job engagement and role clarity to examine hotel call center employees’ intent to quit. The survey results of call center employees at a large resort hotel suggest that job engagement significantly influences the hotel call center employees’ intent to quit after accounting for job satisfaction and organizational support. Role clarity, however, is not related to intent to quit. Managerial implications and recommendations for increasing employee job engagement are discussed.