论遗产型目的地营销--以四川省乐山市为例

旅游目的地的营销在世界范围内已呈现出日益激烈的竞争格局，并逐渐形成多样化的专业细分市场。本文以乐山市为例，分析了该世界遗产地从落城市20年来的旅游营销策略和方式的变化过程的内在机制，指出了该遗产型目的的地营销的发展趋势。     

Business relatedness and performance: a study of managerial perceptions

Understanding of business relatedness and performance effects is the foundation of any diversification decision, but we have limited knowledge of how managers consider relatedness. This study identified relatedness classes and performance effects using perceptual survey data from top industrial executives. Four classes with significant variable differences were found: high, technology, customer, and low relatedness. Technology relatedness had a strong positive performance effect and high relatedness had a negative effect. The findings confirm that perceptions are multidimensional, but may include five key factors rather than the previously identified attribute categories of product–markets, resources, and value chains. Contributions to diversification literature are discussed. Copyright © 2006 John Wiley & Sons, Ltd.     

Research on Customer Satisfaction Strategy in China＇s Real Estate Industry

This paper analyzes real estate market condition, studies key influencing factors to customer satisfaction, and presents corresponding customer satisfaction model and effective strategy framework, which are of significance to achieve customer loyalty and get competitive edge for real estate enterprises.     

改进利润计量管理的战略性思考

现行会计利润计量只关注短期忽视长期,不能适应战略管理的现实需要,必须以企业价值增长理论为指导,拓展会计计量利润的空间及目标。利润战略管理的基本内容包括构筑利润导向型经营策略体系、培育企业利润心理和建立有效保护企业利润的战略控制体系。文章认为,销售利润率、预期利润增长率、资产效率、战略控制指数、市值收益比率这5个指标的复合计量,可以作为会计对战略转移利润进行核算的一种尝试。最后,作者借鉴国际权威咨询公司的成果对各类企业如何立足自身客观条件逐步实现价值增长提出了具体的策略思路。     

Financial Globalization,Social Exclusion and Financial Crisis

This paper suggests one set of mechanisms that ties financial globalization processes to local dynamics of financial inclusion or exclusion. Specifically, this paper explores the worldwide reconsideration of financial firms’ strategies that has accompanied financial globalization. It is shown that the neoliberal and asymmetric‐information approaches to credit markets and financial crises in developing economies overlook these dimensions of financial globalization because of their tendency to focus on representative credit markets. Banks’ strategic shift has led to the global homogenization and stratification of financial practices—and this in turn has been a key driver of processes of financial exclusion. Financial exclusion then involves bifurcation within financial markets, so that different markets serve different portions of the household and business population. This analysis suggests a reconstruction of Minsky’s microfoundational model of the origins of financial fragility and crisis, which shifts from Minsky’s emphasis on a representative borrower–lender relationship to a situation of borrower–lender relationships in bifurcated markets.     

Structuring Corporate Headquarters: An Investigation of Franchising

This article focuses on the structuring of the corporate headquarters in a franchise organization. Four essential issues that are related to franchisors organizational structure are discussed—homogeneity and heterogeneity of franchisors structure, company-owned and franchise arrangement, the dynamics between strategy and structure, and performing innovative and administrative functions simultaneously in the headquarters. Propositions are given for each issue. The results of qualitative analysis associated with each issue are discussed.     

港口供应链的构建及其管理初探

在全球供应链下,作为国际物流重要节点的港口也面临着激烈的竞争和挑战.在此情形下,本文将供应链管理的思想应用到港口生产营销中,整合国际海运物流渠道,构建集成化的港口供应链,以提升港口竞争力.     

房地产品牌战略的难点及误区

目前,房地产市场僧多粥少、竞争日益激烈,使得众多的房地产企业将品牌战略作为斩关夺隘的法宝,但在品牌的认识上和实施品牌战略的过程中,存在着相当的难点和误区,这对品牌的创立危害极大,只有深刻认识品牌的内涵,在对误区深刻认识的基础上,采取有效措施,才能最终成为真正的品牌。     

国际快递公司在华发展特点及启示

简要介绍了联邦快递、联合包裹、敦豪环球快递、荷兰天地快运四大国际快递公司在中国市场发展的特点及成功经验;指出我国目前物流快递业发展的诸多问题,提出有效应对措施与建议,提高我国快递企业的竞争力。     

论外向型经济对中国中部崛起的影响

文章介绍了外向型经济的概念、内容、类型,分析了中部地区的基本情况及存在的问题,论述了外向型经济对中国中部崛起的影响。