英语委婉语的顺应性动态研究

委婉语是语言表达的一种常见形式。在言语交际过程中,它既要顺应交际双方的心理世界,也要顺应交际双方共处的物理世界、社交世界,且是一种动态的顺应过程。这样,才能使言语交际相互顺应。     

Exploring longitudinal risk‐return relationships

We study a longitudinal fit model of adaptation and its association with the longitudinal risk‐return relationship. The model allows the firm to adjust its position in response to partial learning about a changing environment characterized by two path‐dependent processes—a random walk and a stochastic trend. Computational simulations at low levels of learning in both environmental contexts are consistent with empirical data. However, the results are also consistent when firm behavior appears to be mindless in the form of a random walk. Hence, both imperfect learning and a mindless random walk can lead to the inverse longitudinal risk‐return relationships observed empirically. We discuss this apparent paradox and the possible resolution between mindless and conscious behavior as plausible causes of the longitudinal Bowman Paradox. Copyright © 2014 John Wiley & Sons, Ltd.     

论语言差异与民族学生学业质量

本文运用文化人类学的研究方法,对影响民族学生学业质量的文化因素进行了深入的研究分析,在此基础上,以文化冲突等相关理论为依据,着重从文化的角度分析影响民族学生学业质量的语言差异因素,并进行理论解释和探讨,提出相关的对策建议。     

Organisational Change through Collaborative Learning in a Network Form

In view of the changing nature of organisations, their structures and processes, managing organisational change is seen to be an ongoing challenge. In this paper, organisational learning is considered to be a potent force that drives organisational change. The use of an electronic group communication system supporting a distributed work process is explored in a network form of organisation. Following an analysis of the patterns of behaviour that occur within an evolving electronic social space, this paper concludes with a discussion of the implications for managing change through learning in a network form of organisation.     

Adaptation investments and homeownership

This article develops a model where ownership improves the efficiency of the housing market as it enhances the utility of housing consumption for some consumers. The model is based on an extended Hotelling–Lancaster utility approach in which the ideal variant of housing is obtainable only by adapting the home through a supplementary investment. Ownership offers low costs of adaptation, but has high contract costs compared with renting. Consumers simultaneously choose housing demand and tenure, and because of the different cost structure only consumers with strong preferences for individual adaptation of the home choose ownership. This article analyses the consumer’s optimization. The model provides an explanation for the observation that homeowners typically live in larger dwelling units than tenants. It also provides an explanation for a high price of housing services tending to reduce homeownership rates.     

Adapting adaptation: Expanding adaptive strategy theory to account for the East Asian business context

This paper extends international business theory by providing insights into contextual boundaries of the dominant strategic adaptation model, based on assumptions of low power distance and a bottom-up management style. We challenge them by examining the context of Asian organizations with contrasting management style and ask how it is possible for them to adapt. We propose a supplementary “top-down” model of adaptation, supported by empirical data from East Asian organizations. The model involves low autonomy of lower- and middle-level managers, but fluid communication from bottom to top, enabling informed but authoritarian adaptive decision-making exclusively at the behest of top management.     

小城镇基础设施可持续供给的意义和价值

可持续的基础设施是小城镇发展的基础条件,也是发挥小城镇联结城乡、统筹城镇化与新农村建设功能的重要保证。在界定基础设施可持续性和揭示小城镇基础设施可持续供给的现实困境的基础上,充分考察了城乡一体化进程中影响小城镇基础设施可持续性的供需两方面因素,并从小城镇功能定位、科学规划、公共财政、以城带乡、自主供给、制度构建等六个方面提出了促进小城镇基础设施可持续供给的路径。     

团体咨询对改善贫困大学生新生适应的实证研究

团体辅导是一种通过团体成员的互动与影响,改变与澄清成员某些偏差的观点与行为的辅导方式。经过为期一个月的团体咨询训练,实验结果表明:团体咨询对贫困大学生尽快地适应大学生活与学习特别是人际交往能力的提高,是有显著地效果。人际关系的技巧和方法可以通过社会模仿、示范、讲授而获得,通过群体环境的改变,可以帮助贫困生尽快摆脱自卑、建立正确的自我认知,对学校、同学、社会有正确地认识,更好地适应大学校园的学习和生活。高校应根据不同人群的差异,对大学生开展有针对性的健康教育,学生教育中也应多开展团体咨询,对共同困惑的问题进行心理辅导,使集体成员受益。     

Consumer responses to different degrees of advertising adaptation: the moderating role of national openness to foreign markets

We investigate the moderating role of national openness to foreign markets on consumer responses (attitude to ad, brand and purchase intention) to different degrees of advertising adaptation in Belgium, Iran and India. We operationalize three levels of advertising adaptation (standardization, glocalization and adaptation) by manipulating the model (international versus local celebrity) and advertising copy (international versus local advertising copy). The results show that societies with a low openness to foreign markets respond more positively to fully adapted ads than to glocalized and standardized ads. The differences in responses decrease with national openness.     

本地化视角下的企业网页简介英译策略刍议

随着经济全球化、信息化进程的加快,国内企业为树立良好的国际形象,拓展海外业务而纷纷建立自己的英文网站。然而,多数网站在公司概况的英译上都存在无视文化差异等不足。革除这一弊端的关键在于本地化翻译策略,即译者需综合考虑目的语所包含的意识形态、文化传统与受众心理等要素,积极发挥译者主体性,从而顺应目的语的生态环境。