Accessing Tourists’ Unconscious Associations about International Destinations: Data Fuzzification of Reaction Times in the Implicit Association Test

Starting with the proposition that shorter reaction time implies stronger implicit preference, this study assesses destination-related top-of-mind awareness (TOMA) by examining respondent reaction time to specific destination icons. A total 87 college students were recruited to complete self-report surveys and computer-based implicit association tests (IAT). The results show that participants’ responses vary depending on the two measures (i.e., self-report surveys and IATs). Through a data fuzzification method, the study demonstrates that the IAT would enhance our understanding of tourist TOMA, particularly related to familiarity issues. The implications of the study pertain to destination marketing are fully discussed.     

关于法治建设表层化问题研究

中国法治建设进程中存在着法治建设表层化问题,表现为注重外部形式的法律条文和制度建设,轻视法治理念建设,这阻碍了法治建设的实质进展,笔者从文化、经济、政治三角度分析了法治建设表层化的原因,进而提出了克服法治建设表层化的具体途径。     

Globalization of a Transitional Economy

No abstract available for this article.     

Innocents Abroad: Attitude Change toward Hosts

The purpose of this study was to examine the role of social distance, prior expectations, and trip experience on post-trip attitudes in multiple destinations. This study is based on surveys conducted with two groups of students: 1) a group participating in a summer study abroad program to the South Pacific or to Europe, and 2) a control group. The results show that attitude changes were positive towards Europeans, negative towards Australians, and mixed towards Fijians. This study supports the expectation value theory, but contradicts the cultural distance theory of attitude change. Further, the results show that experience with non-tourism related services played an important role toward attitude change.     

开放条件下我国银行业的效率改进及风险管理——兼论国有商业银行改革

在我国开放格局业已确定,而国有商业银行改革尚未完成之际,银行业面临的新挑战集中体现在效率与风险两个方面.效率改进的关键在于内部治理,而这却依赖于银行内部制衡机制的建立,制衡的另一方应是民营资本和机构投资者,而不是外资银行.风险防范应从微观和宏观着手.微观上,银行应加强内部风险意识和国际竞争意识;宏观上,监管层应借鉴国际经验,加强对外资银行的监管和对本国银行零售业的保护.     

跨文化交际与英语教学

语言和文化密不可分。学习外语必须了解这门语言所承载的文化。学习语言与了解语言所反映的文化是分不开的。因此,跨文化意识的培养在语言教学中起着举足轻重的作用。本文分析了语言与文化的关系,论述了中西方文化差异在语言差异方面的表现,从课堂教学和课外教学两个方面谈了对于学生跨文化意识的培养。     

论环境教育构筑日本循环型社会

为实现经济和环境的协调发展，2000年，日本颁布《推进形成循环型社会基本法》，把建设循环型的可持续发展社会作为日本经济社会的总体发展目标．环境教育对提高日本国民意识、构筑日本循环型社会发挥着重要的作用。通过加强学校、企业、社会领域的环境教育，充实环境保护宣传，日本循环型社会取得了一定的进展．     

质量管理体系运行中的问题及对策

执行ISO9000国际标准并进行质量体系认证审核对企业而言是非常重要的,它既是企业进入国际市场的通行证,同时也是企业内部管理及可持续发展的必然要求。为此,要首先了解企业面临的市场竞争形势以及质量管理体系运行中的问题,分析质量体系认证实施过程中产生这些问题的原因,再进一步提出了解决问题的对策。     

天涯芳草无归路——繁漪与安娜爱情悲剧的比较

安娜·卡列尼娜与繁漪是两朵为爱而生为爱而亡的奇葩,先后绽放在中外文学的土地上。她们虽然生在不同的年代,不同的国度,有着不同的肤色,操着不同的语言,却有着惊人的相似之处：她们生活在地位显赫的官僚家庭,但都不满于贵族社会的虚伪和不合理的封建婚姻制度,勇敢地冲破旧制度的樊笼释放真我个性,大胆地追求爱情和幸福。纵使是昙花一现的瞬间绚烂,她们也不惜付诸生命的代价去诠释。安娜与繁漪的悲剧除了明显的外因——社会原因外,还有来自于自身的性格、信仰、以及女性意识等的强烈呼吁。     

Endometriosis,an unknown entity: the consumer's perspective

This paper reports the findings of a consumer‐driven investigation conducted by the Centre for Clinical Nursing Research at Epworth Hospital in conjunction with the Endometriosis Association (Victoria, Australia) aimed at identifying the information and support needs of women experiencing endometriosis. Women's experiences of endometriosis and laparoscopy were examined. A questionnaire was designed to explore women's experiences of, and informational need for, the four categories of: diagnosis of endometriosis, endometriosis, laparoscopy and managing at home. A total of 465 women who had a positive diagnosis of endometriosis, including patients at the Epworth Endometriosis Centre and members of the Endometriosis Association, were included. The data were analysed in terms of frequency of responses and themes that arose from the research. Five main themes consistently emerged from the overall analysis of the questionnaire; these included: lack of communication, no‐one listens, the emotional turmoil, expressions of gratitude to the Endometriosis Association and being young and helpless. Also identified was a lack of understanding of endometriosis and laparoscopy, on behalf of both the patient and the practitioner, which has led to communication of misinformation, extended physical pain and emotional distress. Based on these findings, recommendations were made for education strategies to be focused towards increasing awareness of endometriosis and for information to be disseminated using the preferred printed format and to be made available from gynaecologists, hospitals and schools. Through consumer participation, the information obtained in this study is of benefit to all women who come in contact with endometriosis by (a) validating women's experiences of endometriosis and (b) identifying women's needs in relation to the disease.