信誉、财富与农村信贷配给——欠发达地区不同农村金融机构的供给行为研究

文章使用2006年云南、宁夏近800个农户家庭的调查数据,实证分析了欠发达地区不同农村金融机构的信贷供给行为.在区分农户的名义需求和有效需求的基础上,研究发现信用社和银行在发放贷款时偏向富有农户,民间借贷者没有这种偏向,因而其服务的覆盖面远远超过正式机构.两者都重视农户的信誉状况,但信用记录没有实现共享.这些行为的差异主要来源于各类金融机构之间信息成本和交易成本的差别.     

How do tourists' attribution of destination social responsibility motives impact trust and intention to visit? The moderating role of destination reputation

Through the lenses of attribution theory, signal theory, and social exchange theory, this study proposed and tested a conceptual model that investigates how tourists' attribution of destination social responsibility (DSR) motives impact destination trust and intention to visit a destination. The moderating effects of destination reputation (good vs. average) were particularly examined in the proposed model. The results of three experimental studies revealed that the impact of DSR motive attributions on destination trust and intention to visit vary under different conditions of destination reputation. In particular, when a destination has a good reputation, the positive impact of intrinsic DSR motive attribution tends to be stronger than that of extrinsic DSR motive attribution. However, when a destination's reputation is average, the impact of the two types of DSR motive attributions become insignificant. The findings of this study provide theoretical and practical implications for destination marketing and DSR campaigns.     

民办高校筹资渠道研究

从中国的民办普通高等学校(下面简称:民办高校)的发展历程和发展现状来看,民办高校想要壮大起来有很大的阻碍,其中最主要的就是经费短缺。一个学校的发展必须要以充足的资金做后盾,民办高校也不例外,现在如何实现多渠道、全方位筹资成为民办高校急需解决的问题。本文从介绍我国民办高校的筹集渠道入手,对比美国的私立大学的资金来源,从中分析出中国民办高校存在的筹资问题,进而借鉴国外的先进经验,提出包括政府、民办高校自身、社会力量三个方面的拓宽民办高校筹资渠道的方法。     

审计师变更、时机选择与投资者评价

文章从投资者评价的角度对我国证券市场中审计师变更事件的经济后果进行考察。研究发现,在我国证券审计市场中,审计师变更事件具有显著为正的市场反应;市场总体正的累计超额回报主要是由晚变更样本的公告信息引起,晚变更公司在变更公告日附近的累计超额回报为正,并且显著大于早变更的公司;总体来看,审计师变更会显著降低公司的财务盈利可信度,并且在审计师变更以后,晚变更公司盈利可信度的下降程度显著大于早变更的公司。     

Brand relationships through brand reputation and brand tribalism

The academic research on branding of consumer products and services is increasingly considering the degree of connectedness between consumers and brands as a key issue of investigation. The literature in this area investigates the nature and the strength of the relationship that consumers develop with brands, as well as the trend of joining brand tribes or brand communities in order to demonstrate and share with others their feelings towards and preference to brands. However, the impact of the overall perceptions of the brands in the form of its reputation and brand tribalism on brand relationships is so far unexplored in the existing literature. Using data collected from 912 respondents, this paper explores the importance of the long term brand reputation and brand tribalism on the strength of brand relationships. The findings suggest that brand tribalism is a better predictor of the strength of brand relationships than the long term brand reputation itself.     

Information direction, website reputation and eWOM effect: A moderating role of product type

This article examines how the electronic word of mouth (eWOM) information direction (positive vs. negative) and a website's reputation (established vs. unestablished) contribute to the eWOM effect. The article describes a study focusing on the moderating role of the product type (search vs. experience). The results of the experiment show that the eWOM effect is greater for negative eWOM than for positive eWOM, greater for established websites than for unestablished websites, and greater for experience goods than for search goods. The results support the moderating effects of product type on the eWOM information direction-website reputation-eWOM effect relationship. The impact of negative eWOM on the eWOM effect is greater for experience goods than for search goods. Similarly, the impact of website reputation on the eWOM effect is greater for experience goods than for search goods. The findings provide managerial implications for an Internet marketing strategy.     

Firms’ performance following the initial resignation of independent directors: evidence from Taiwan

This study investigates the operating performance of firms listed on the Taiwan stock exchange following the initial resignation of independent directors. The results show that the firms’ operating performance following the resignation of these directors has not only deteriorated, but is also significantly below the industry average. In addition, firms with a relatively severe agency problem, including firms that have lower insider or institutional shareholdings, receive audit opinions other than unqualified opinions or change their auditors prior to the resignation of the independent directors, tend to perform more poorly following the resignation.     

B2C中的信誉评级模型研究

通过对信誉评级累加模型进行分析,指出了该模型具有诚信激励效用递减现象,并且分析了该现象存在的内在机理及条件;然后,提出了三种解决措施,以便减轻甚至防止诚信激励效用递减现象。通过仿真,证实了它们的有效性。     

中国企业声誉测评指标体系构建研究

本文根据我国市场发育情况与我国企业声誉建设现状,在综合国内外现有企业声誉模型和指标的基础上,通过收集第一手数据,运用规范的研究方法与研究程序,提出了一个科学的企业声誉测评指标体系。这一测评指标体系有助于解决如何度量我国企业声誉优劣程度的关键性难题。     

战略联盟中的非正式治理机制:信任和声誉

战略联盟在迅速发展的同时也面临着高失败率的挑战,因此构建能够有效地应对伙伴机会主义风险的联盟治理机制至关重要。法律契约条款、专用资产投资、联盟治理结构、声誉体系和信任都可以作为控制联盟伙伴的治理机制。除此之外,联盟治理也可以依赖基于社会关系规范的非正式治理机制,即信任和声誉,它们不仅可以作为有效的进化选择机制避免资产专用性中的机会主义行为,还可以降低层级化治理结构的官僚成本。