《产业组织经济学》课程创新性教学研究

产业组织经济学课程兼具理论性和应用性的特点,这一特点决定其教学方式可以采取更加丰富多彩的形式,相对于传统"重理论、轻应用"的教学方法,讨论式、案例式、情景式、实践式等创新性教学方法,更适应发展的需要,既能培养学生的创新思维能力,又能使学生主动参与,改善教学效果。     

Z市物流园区建设规模界定方法实例分析

物流园区的建设规模界定是园区规划的重要环节,是园区建成后开展吞吐业务的基础。利用物流需求总量、第三方物流需求比例、园区单位生产能力用地参数等指标数据对园区的建设规模进行测算,同时结合国内外物流园区建设的经验对Z市物流园区规模进行界定。     

封闭式创新与开放式创新：原则比较与案例分析

随着各种破坏性因素的出现，20世纪80年代以前企业通用的创新模式——封闭式创新逐渐瓦解，一种新的创新模式——开放式创新正在兴起。IBM、美的等企业正在从这种新的创新模式中获益。     

Boxing and Martial Arts Company,A Tax Case

A tax case is developed examining a private Canadian sports company. This case simulates a real‐world start‐up company in the area of Canadian Controlled Private Corporation taxation. The client, Boxing and Martial Arts Co., is a medium‐sized, rapidly growing sports promotion business. It operates in an environment where cash payments are common, especially towards foreign workers. Students must research issues involving tax deductions and revenue recognition. The learning objectives include: reinforcing taxation concepts that most students learn in introductory courses (i.e., revenue recognition, allowable business expenses) as well as improving students’ tax research skills for more complex issues (e.g., international tax treaties).     

社区银行的内涵特征、历史沿革与模式创新--基于中外社区银行的内容分析与案例研究

本研究梳理了社区与社区银行的概念,通过对14组代表性定义的内容分析和编码发现传统社区银行的实质就是中小型商业银行。社区隐含了社区银行的覆盖范围、服务对象和业务特征,其服务对象没有实质差别。研究提出了社区银行的四个维度和特征,分别是银行规模、覆盖范围、服务对象和业务种类。监管机构和美国提出者更关注银行规模,而研究者特别是中国研究者更重视覆盖范围。因此,“地理范围论”和“资产规模论”基本成立,而“国别论”理论差别不大,“所有制论”和“形态论”并不成立。通过案例研究和实地调研归纳出社区银行的三种主要模式：即美国的“关系信贷”、澳大利亚的“特许经营”和中国的“金融生态”模式。其中,“特许经营”模式变相扩大了银行规模和覆盖范围两个维度,而“金融生态”模式扩展和丰富了银行规模、覆盖范围和业务种类。最后,结合发达国家的先进经验,有针对性地提出四点建议,并构建了中国社区银行建设的特征与要素模型。     

经济欠发达地区基于物流的家电业多渠道营销模式

目前国内较为先进的家电经营模式主要由连锁经营及渠道代理两种。实施多渠道营销策略,建立物流核心竞争力,与大型连锁卖场实施差异化竞争,在竞争中得以生存发展,不失为经济欠发达地区家电业有效的经营模式。     

Case Studies of Ethics Scandals: Effects on Ethical Perceptions of Finance Students

Ethics instructors often use cases to help students understand ethics within a corporate context, but we need to know more about the impact a case-based pedagogy has on students’ ability to make ethical decisions. We used a pre- and post-test methodology to assess the effect of using cases to teach ethics in a finance course. We also wanted to determine whether recent corporate ethics scandals might have impacted students’ perceptions of the importance and prevalence of ethics in business, so we used in-depth case studies of several of the major scandals (e.g., Enron, Tyco, Adelphia). Our results are somewhat surprising since studying ethics scandals positively impacts students’ ethical decision making and their perceptions of the ethics of businesspeople.     

The Born-Global Phenomenon: A Comparative Case Study Research

This qualitative, case-based research investigates the most relevant traits shown by several new, export-involved born-global firms and their entrepreneurs-managers versus other more traditional and also recently-established exporting SMEs in a specific geographic region inside Spain. More concretely, we aim to shed light on the type of factors and specific conditions underlying the emergence and further expansion of born-global exporters, as compared to other counterparts, which do not share their rapid internationalising character from inception. From our cross-comparison of four firm cases investigated in this setting against a number of factors generally associated with the born-global or gradual internationalisation paths, our results indicate that both constitute two consistent and distinctive patterns of international development. Another relevant finding in this research is that born globals seem indeed to be more entrepreneurial regarding their export entry behaviour into foreign markets than gradual exporters. Relevant academic, managerial, and policy-making implications are also outlined from these results.     

New Approaches to Business Process Redesign: A Case Study of Collaborative Group Technology and Service Mapping

Whether it is called reengineering, quality function deployment, quality circles, continuous improvement or total quality management, business process redesign (BPR) is occurring in many organizations. In the broadest sense, BPR includes nearly any kind of systematic effort by companies to realign their business processes so that they are more competitive. Successful business process redesign can lead to dramatic improvements in productivity and quality. But BPR typically requires vast amounts of time and money to implement, since extensive employee input is necessary during the redesign process. Group Decision Support Software (GDSS) provides a viable alternative to the traditional BPR approach. GDSS is defined as computer-based information systems used to support intelligent, collaborative work.This technology allows multiple users to meet and discuss topics simultaneously via a computer network, thus increasing employee commitment while decreasing time and cost.This paper describes a business process redesign project that was conducted for a division within a large government agency fall of 1993. The BPR was done using a type of Group Decision Support Software called Group Systems V. A services marketing tool called service mapping was also used to identify customer needs and interfaces. Data were collected throughout the project to measure employee attitudes about the redesign process and the GroupSystems technology. Time to complete tasks was also recorded. The results of the study showed that the business process redesign was accomplished more effectively in a shorter period of time than with traditional BPR methods previously used. Participants also indicated that the service mapping tool provided a perspective that is missing from many BPR approaches: an understanding of the service from the customer's perspective.     

SMEs and CSR: An Approach to CSR in their Own Words

The academic literature reveals the need to undertake more in-depth field studies in order to discover the organisational culture, the difficulties and the perceptions surrounding CSR in SMEs. This study presents the results of analysis of four case studies on Catalan companies that stand out for their social and environmental practices. The conclusions of this paper are the result of dialogue with the main actors – four medium-sized companies – focusing on their actions, understandings and resistance with regard to CSR. The methodological perspective used was Grounded Theory, with the aim of the study being to contribute towards formalising CSR in SMEs, in their daily practices, by analysing some primary data. The results obtained show how difficult it is for SMEs to understand CSR, beyond the explanation of the specific practices carried out by the companies. They highlight the role played by the values of the founding director in the implementation of CSR programmes; they reveal that SMEs still have a long way to go towards learning how to inform both internal and external stakeholders of their best practices, and; finally, they show the interesting links that SMEs establish between responsible practices, improved competitiveness and economic results. Finally, the text points out the implications that the results of this analysis may have on creating ways of promoting CSR in SMEs. We believe that, in light of the opinions expressed by the companies, public organisations should try to concentrate on creating a favourable framework for responsible competitiveness, as a way to deal with CSR when addressing SMEs.David Murillo is a Researcher at the Institute for the Individual, Corporations and Society (IPES), ESADE Business School, Universitat Ramon Llull and Academic Assistant at the same institution. He is the current coordinator of the SMEs and CSR research field at IPES. He holds a degree in Business Administration, a degree in Human Studies and a diploma in Sociology. He is currently pursuing his PhD in SME CSR.Josep M. Lozano is currently a Professor in the Department of Social Sciences at ESADE, Universitat Ramon Llull and Director of the school’s Institute for the Individual, Corporations and Society (IPES). Co-founder of ética, Economía y Dirección (Spanish branch of the European Business Ethics Network), member of the international Editorial Board of ‘Ethical Perspectives’ and member of the Business Ethics Inter-faculty group of the Community of European Management Schools (CEMS). He has been a highly commended runner-up in the European division of the Beyond Grey Pinstripes Faculty Pioneer Award. Author of Ethics and Organizations. Understanding Business Ethics as a Learning Process. Dordrecht: Kluwer, 2000.