Schema strength,processing opportunity,and the rewarding nature of incongruity resolution in advertising

Extant literature calls for more research to identify the boundary conditions as well as the process underlying the effects of ad messages that violate specific brand beliefs. This paper examines different levels of ad–brand incongruity, considering brand schema strength and processing opportunity as factors that influence the perception and the resolution of incongruity. Moreover, it provides empirical evidence for the process mediating attitudinal responses to ad–brand incongruity. Experiment 1 shows superiority for moderately incongruent ads over congruent and extremely incongruent ads which is eliminated when participants have a weak, as opposed to a strong, brand schema. Experiment 2 replicates the nonmonotonic pattern for strong, real brands but further shows that low processing opportunity favors congruent ads. Mediation analysis reveals that the psychological satisfaction experienced during the ad interpretation process has an asymmetric mediating effect, such that moderate levels of ad–brand incongruity generate highest levels of satisfaction which then leads to more positive responses.     

辉钼矿深加工技术及产业分析

钼是一种稀有高熔点金属，不仅具有高温、强度高、硬度高，刚度大，抗磨损性能好等良好的机械性能，而且具有导热、导电性能好，热膨胀系数小，抗腐蚀性能强等优异的物理化学性能，因而被广泛用于冶金、机械、能源、化工、国防、航天等各个领域，成为发展现代高科技不可缺少的原材料之一。分析了目前我国钼矿石行业格局，以及钼产品深加工产业的市场风险。认为，应充分利用资源优势，延伸钼产品加工深度，调整产品结构，以推动我国钼工业向深层次、多品种、低能耗方向发展。     

浅谈煤制甲醇项目的煤气化技术选择

石油是一种不可再生资源,必须要寻求新能源的制造方法,其中,甲醇的大规模生产也受到了各个国家有关部门的高度重视。本文主要从原料、产品与投资方面几个方面对多喷嘴对置式水煤浆气化技术、Shell技术、BGL煤熔渣气化工艺进行分析,得出最优的生产技术。     

Information and its impact on consumers׳ reactions to restrictive return policies

Designing an effective return policy is a difficult task for retailers. A very restrictive return policy can keep logistic costs down and prevent fraudulent returns but it can also have a negative effect on consumer behavior. Two experiments explore the role of assortment-related information in moderating consumers׳ negative reactions to more restrictive product return policies. The results demonstrate that consumers will view an assortment characterized by a more restrictive return policy as attractive to the extent that the assortment supports the information processing strategy triggered by the return policy.     

煤矿企业成本管理存在的问题及其对策

成本管理是每一个企业管治的关键环节,是提升企业效益的重中之重,看重企业成本管治才可以让企业在激烈的市场竞争中具有优势。煤矿企业是国民经济的关键组成部分,对我国能源领域有极大的影响。基于此,论文就煤矿企业成本管理存在的问题和对策进行了探讨。     

服装外贸跟单的人才构建与实践

本文阐述了服装外贸跟单员工作岗位的形成,重点介绍服装外贸企业的跟单工作过程,通过将服装外贸跟单员的起源与工作过程相结合,最终对服装外贸跟单的人才培养提出几点建议。     

卷烟企业制丝线管控目标分析与设计

文章基于制丝线管理目标需求进行系统目标分析,分解系统结构并且进行优化设计,旨在改善制丝线管控目标控制效果,提高生产效能。     

MATLAB GUIDE在数字图像处理教学中的应用

MATLAB GUIDE(Graphical User Interfaces,图形用户界面)是为表现MATLAB中的基本功能而设计的演示程序。本文通过对数字图像处理中几个常用的设计例子,开发和利用MATLAB GUIDE的教学自动控制系统,展示了MATLAB GUIDE在数字图像处理课程辅助教学的优点。     

综采面过陷落柱采用分装分运系统提高经济效益的应用

文章通过介绍生辉煤矿综采工作面遇到超大陷落柱时,对比分析采用分装分运系统与重新送巷缩短工作面长度的两种技术施工方案的安全与经济效益,最终确定采用分装分运系统。详细介绍了分装分运系统的具体施工方案及安全技术措施,并最终保证了矿井原煤质量,安全快速通过陷落柱,增加了约2亿元的经济效益。     

水锁作用对煤体瓦斯涌出影响的研究与发展

矿井工作面瓦斯超限严重影响着矿井安全生产和生产效率,现用解决该问题的方法存在局限性,不能广泛适用于所有矿井。针对该问题,采用水及含添加剂水阻碍和延缓煤体内瓦斯解吸速度,以达到降低工作面瓦斯涌出量的目的。本文通过对其抑制原理相关研究的介绍,为同类工作面瓦斯超限治理提供基础理论依据。