基于客户认知价值的CRM战略

客户需求的多样化 ,个性化 ,客户经验的成熟化为企业提出了服务敏捷 ,优质 ,准确的高标准要求。以“客户为中心” ,一切以满足客户需求为目标的客户关系管理 (CRM)战略正是解决这一问题的重大管理决策。但CRM战略的实施不仅是从企业一方出发 ,最大可能地为客户创造需求。而且因为客户的最终价值是从其获得的总价值中扣除为获得产品或服务所支付的成本而享有的最终感受。因此 ,基于客户对企业产品或服务价值的看法或需求 ,选取适当的营销方式 ,明确相应的CRM战略是客户关系管理战略成功的关键。     

Managers’ Moral Reasoning: Evidence from Large Indian Manufacturing Organisations

Increased globalisation has also seen increased scrutiny of corporate behaviour by the communities. Clearly managers are under increased pressure from stakeholders not only to outperform their competitors, but also are expected to do so in an ethical manner. In order to act ethically an individual is expected to have a well-developed moral imagination and moral reasoning. Literature on ethical reasoning research indicates a positive relationship between higher levels of moral reasoning and ethical behaviour. This paper presents the findings of a study of the moral reasoning/moral development of managers working in large manufacturing enterprises situated in the state of Punjab in India. Kohlberg’s theory of Cognitive Moral Development forms the basis of the study. Moral Judgement Interview (MIG) developed by Weber, on the basis of Kohlberg’s theory was used for the study. Moral Reasoning Scores were calculated using Abbreviated Scoring Guide. More than half of the managers scored at post-conventional level of reasoning while assessing the moral dilemmas. The reasoning scores varied for the three dilemmas. Manjit Monga is a lecturer in the School of Management, at the Division of Business, University of South Australia. Her research interests are in the area of management and workplace ethics, organisational culture, research ethics and resource management. The aythor is a lecturer in the School of Mangement, at the Division of Business,University of South Australia. Her research interests are in the area of mangement and workplace ethics,organisational culture,research ethics and human resource mangement.     

Hong Kong parents' perceptions of the transference of food preparation skills

Food preparation skills among young adults are associated with healthy food choices, better diets and a greater likelihood of an independent, healthy adult life. This study conducted in Hong Kong aimed to investigate parents' perceptions of cooking skills; to explore the transference of cooking skills in the home setting; to identify parents' expectations regarding the transference of cooking skills; and to inform the development of educational initiatives for developing healthy eating habits. A questionnaire survey was conducted to collect information of the subjects' cooking experience, attitudes about cooking skills, cooking habits at home, family meal habits, transference of cooking culture in the family and the factors influencing the choice of ingredients and cooking. It was administered to 1009 Hong Kong parents (of students aged between 11 and 18, studying in 15 secondary schools). The collected data were analysed using the Statistical Package for the Social Sciences (version 12.0, SPSS, Inc., Chicago, IL, USA) and cross‐tabulation analyses were used to compare the responses of the parents by gender, employment status and income. The results show that parents valued cooking as important life skills for both boys and girls. Parents generally perceived their cooking skills either good (41.9%) or mediocre (54.5%), yet children are rarely taught these skills in the home. Family meals prepared primarily with fresh ingredients are still an important part of the daily routine, and mothers are dominating the roles in food choice decision, cooking and buying the ingredients for family meals. Mothers and schools are expected to be the major channel to teach children cooking skills. Findings suggest that parents are well‐disposed towards providing food and nutrition education at home, but need more support (50% reported that home should be a primary support for learning cooking skills; 36% indicated that the school should have a responsibility to teach children to cook starting in elementary school). Schools may do well to collaborate with families in food literacy education initiatives. Developing individuals' cooking skills paves the way for long‐term health benefits and the well‐being of the local population.     

基于统计可信度的压缩感知协作频谱检测算法

压缩感知为认知无线电的宽频谱感知提供了一种新的方法和思路。基于压缩感知的原理,提出了一种多认知用户协作场景下基于用户统计可信度的协作频谱检测算法。该算法使用正交匹配协作追踪算法获得认知区域内的频谱占用情况,根据不同认知用户频谱检测的历史准确度综合判定用户感知结果的统计可信度。仿真结果表明,该算法在不同用户数、不同采样值、不同信噪比变化范围下其检测性能均优于传统算术平均方法,有效改善了检测性能。     

新农保能延缓农村老年人的"失智"状况吗?

老年人“失智”首先表现为认知能力下降。基于中国健康与养老追踪调查 (CHARLS) 数据,探讨新型农村社会养老保险对中国农村老年人认知能力的影响。实证结果显示：新农保参与能够显著提高农村老年人的认知能力,参加新农保后,农村老年人认知能力水平提升了 2.83%,新农保确实改善了农村老年人的失智状况、提升了农村老年人的整体健康水平。在影响渠道方面,新农保制度主要通过增加农村老年人参加社会活动来改善认知能力水平的。研究结论表明,在逐渐提高社会养老保险保障水平的基础上,不断加强对农村基础设施尤其是社区活动类设施建设,不断提升对社区活动的引导与宣传,增强农村老年人参加社会活动的积极性,进而稳步提高农村老年人的认知能力和主观福利水平。     

Towards an understanding of excel functional skills needed for a career in public accounting: Perceptions from public accountants and accounting students

Public accounting firms (e.g., Grant Thornton, 2012) are stressing an interest in recruiting accounting students with a proficiency in Excel. The purpose of this study is to investigate which Excel functions are perceived to be important and useful for new hires to understand prior to starting a job in public accounting. We collect survey data from four large public accounting firms as well as undergraduate and graduate accounting students (i.e., potential new hires) to gauge perceptions of Excel importance, knowledge, and usage in public accounting. We find that employees at the firms believe the most important Excel functions are: basic formula, filter and sort data, vertical (horizontal) lookup, formatting of documents, and If/Then statements. In a comparison of new hires at public accounting firms with accounting students, results suggest that accounting students underestimate the importance and usage of some of these Excel functions. In addition, results suggest that new hires’ perceived knowledge on how to use specific Excel functions in their accounting job is statistically different than students’ perceived knowledge on how to use some of the same Excel functions. Our research contributes to educational accounting literature by documenting which Excel functions employers in public accounting want new hires to know prior to starting a job in public accounting. Also, this research informs accounting educators that students’ perceptions are not the same as public accounting employers’ expectations with respect to analytical skills using Excel technology.     

高职院校素质教育存在的问题与对策研究

高职院校作为以培养技能型人才为主的高等院校,在国家人才培养体系中占有重要地位。高职院校在发展中还普遍存在重职业教育而轻素质教育的现象,在对素质教育的重要性认识、素质教育的环境建设、素质教育的方式方法、素质教育的职业性特点等方面还有诸多问题。因此,要从人才培养模式、课程体系设置、考核方法改进、管理队伍建设等多方面入手,将素质教育与职业教育有机融合,培养高素质技能型人才。     

语言模因和认知隐喻

语言是传递信息的工具,模因的模仿、复制、传播可以通过语言得以有效的实现,而另一方面,隐喻是语言新的意义产生的根源,因此模因的生存和发展离不开隐喻。本文以认知隐喻为研究对象,运用模因理论,分析认知隐喻的模因现象、模因特征以及模因传播,认为模因借助于隐喻生成和发展,而隐喻又依附于模因发展和传播,两者相互依赖,共同发展。     

Understanding how consumers view green hotels: how a hotel's green image can influence behavioural intentions

As the public is increasingly concerned about environmental issues, green management is rapidly becoming a strategic tool that can enhance a hotel's competitive advantage. This study explores how to develop the image and branding of a green hotel using the concepts of cognitive, affective and overall images. The study, based on a survey of 416 hotel users, also investigates how a green hotel image can affect behavioural intentions (i.e. intention to revisit, intention to offer positive recommendations to others and willingness to pay a premium). The findings confirm that cognitive image components (namely value and quality attributes) can exert a positive influence on a green hotel's affective and overall images. The affective image is also found to positively affect a green hotel's overall image. A green hotel's overall image, in turn, can contribute to more favourable behavioural intentions. Quality attributes were found to be more powerful than value attributes. The importance of the concept of selfish altruism and obtaining a feeling of wellbeing from a purchase were shown to be very strong. A range of theoretical and practical implications are discussed.     

浅谈高校学生干部的综合表达能力

随着教育的发展,学生人数的增多,学生干部队伍的建设成为学校学生工作的重要内容.笔者通过6个月的团校学习,并结合自身学生干部经历,斗胆就如何成为一名优秀的学生干部提出如下建议,以供大家飨用.