基于使用的认知模型与商务语言动态性探析

本文从认知语言学的理论框架和基本知识点出发,从五个方面重点探讨了语言基于使用的认知模型的特点及其意义,以期更好地理解该模型的内涵和理论价值,并用于语言分析。这五个方面分别是语言知识的动态语义建构、语言知识的网络辐射结构、知识结构的图示化表征、语言的构式化体验结构,以及语言知识的文化观照。同时,结合以上研究,我们对商务语言的动态性特点做了针对性分析。     

高职物流技能大赛与常规教学融通性研究

职业技能大赛引领了高职教育改革的方向,技能大赛与常规教学的融通是其成果之一。文章通过阐述高职常规教学的内容、高职物流技能大赛的现状以及二者融通的意义,从教学目标、教学内容、教学手段、创建校园物流公司的角度提出了二者融通的途径,首次提出了挑战与激励型教学模式以及创建校园物流公司的方式。     

农村中小学生场认知风格、学业成绩与家庭社会经济地位（SES）的关系

目的研究场认知风格、学业成绩与家庭经济地位的关系。方法用镶嵌图形测验（简称EFT）和自编的家庭SES问卷对553名中小学生施测,并收集期终考试成绩。结果①母亲职业、父母职业总分、家庭SES总分与EFr得分在9年级呈显著正相关（P〈0．01）。父亲职业与EFT得分在4、5、9年级呈显著正相关（P〈0．05）;父母学历与EFT得分各年级相关均未达到显著。②家庭SES得分与学习成绩总分各年级相关均未达到显著。结论家庭经济地位对场认知风格的形成和学业成绩有影响,但是在不同的年龄阶段影响不同。     

The Case for Accounting Education Research

Pressures on the unit of resources within higher education are noted and the possible implications for assessment practice considered. There is a tension between low-cost and high-quality assessments, yet assessment appears to drive the students' agenda and requires careful thought if the programme design is to lead to high-quality learning outcomes. A theoretical framework is presented with the purpose of developing an assessment strategy which will enhance the quality of learning by the student. A case study of an introductory accounting module is described and issues of teaching, learning and assessment are explored. A message of hope is signalled; it may be possible to foster deep learning through assessments which engage the student actively with the subject, despite the apparent constraints acting upon academics.     

浅析工程投标中策略与技巧的运用

文章根据目前的建筑市场行情,浅析了一些投标策略和技巧,对如何提高中标率和获取更多的利润进行了分析和总结,为企业经营投标提供了一定的借鉴作用。     

The impact of affective and cognitive antecedents on negative word-of-mouth intentions

Negative word-of-mouth (WOM), defined as derogatory information disseminated from person to person and aimed at defaming a product, highlighting a product complaint, and/or highlighting unsatisfactory service experiences, influences consumer behavior and can harm a company’s image. The present study was conducted to ascertain the impact of affective antecedents (negative emotions) and cognitive antecedents (distrust) in the intent of negative WOM. A proposed theoretical model was employed to analyze the effect that perceived injustice had on negative WOM and how this effect was mediated by emotional and cognitive aspects. The research was a pre-experimental design – one treatment leading to one observation – with 252 students. Through an OLS regression and mediation analyses, we found an indirect link between perceived injustice and negative WOM intent, which was mediated by negative emotions and distrust. Contributing to the field of marketing studies, this paper fills an investigative gap regarding affective and cognitive antecedents as mediators of negative WOM. The results suggest that marketing managers should create mechanisms to allow consumers to express their negative emotions and rebuild their trust in order to avoid the spread of negative WOM.     

Unravelling the complexity of collective mental models: A method for developing and analysing scenarios in multi-organisational contexts

In multi-organisational contexts, scenario building has been used to engage stakeholders in a critical discussion on issues of mutual importance, and to gain their support with regards to possible future responses. A review of existing literature suggests that much has been written regarding the process of scenario development and the benefits of the process, but the detailed analysis of scenario building outcomes, which encompass a large number of issues and their complex interconnections, has not been made explicit for studying and enhancing understanding of a complex societal problem. This paper presents a systematic method for analysing such complex outcomes in order to facilitate reflective thinking on important issues within the wider context for policy development. The method was employed in a series of participative scenario development workshops, which yielded several causal maps around the theme of construction industry skills. A collective map merging the individual subject-specific causal maps was created to help provide a more holistic overview of the pertinent issues surrounding the construction skills debate. The analysis of this collective map promotes a better understanding of the issue in the wider context, the consequence of possible future events and actions, and of the pre-requisition required for certain events/desired outcomes to take place. The main benefit that could be derived from the method is the opportunity to help facilitate and encourage debate and discussion amongst key stakeholders regarding scenario theme, in this case skills improvement within construction. Due to its flexibility and adaptability, the method could potentially be applied to other areas requiring longer range planning and which contain multiple stakeholder perspectives.