电子商务对企业内部权威分配的影响分析:以中石油、中石化为例

如今“电子商务”不再是一项单纯的技术进步，而更多地意味着企业经营管理模式的升级换代。在电子商务如何影响企业组织方面．目前很少有研究关注电子商务的发展带来的对企业内部权威分配尤其是对集权与分权安排的影响。本文以中国石油和中国石化两个传统行业企业发展电子商务的历程为案例．分析了在电子商务的环境下，企业权威分配将如何发生变化。本文认为，电子商务影响了内部交易成本（信息成本、代理成本等）。特别是带来了内部信息成本的降低，从而使企业的最优权威分配向相对集权方面转变。同时．这种组织结构上的变化将为企业带来规模经济效益、市场力量加强、降低内部竞争、降低监督成本等绩效。     

B2B电商平台供应链金融典型模式及其比较分析

在对电商平台供应链金融模式进行总结的基础上,聚焦B2B电商平台的供应链金融业务,对9家典型B2B电商平台开展的供应链金融业务及其产品进行了描述,并从平台涉及领域、供应链金融开始时间、金融产品模式等六个方面进行了对比分析。结果表明:B2B电商平台往往是采取与金融机构合作的方式获取供应链金融资金需求;开展大宗物资交易的B2B电商平台开展供应链金融业务相对较早;与传统线下供应链金融业务相比,B2B电商平台供应链金融在信用融资和订单融资方面更有优势;B2B电商平台供应链金融产品可以根据不同平台以及买卖双方的特点进行创新设计,最后为电商供应链融资业务的发展提出建议。     

海南省农产品电子商务及其物流配送体系研究

随着国际旅游岛如火如荼的建设,发展海南农业电子商务成为一种不可抗拒的潮流。如何建设一个好的农产品电子商务和物流配送体系,将促进海南省农业经济发展。本文介绍了目前海南省农产品的特征,阐述了海南省农产品电子商务发展的现状,分析了海南省农业电子商务和物流配送模式,以及对如何促进海南省农产品电子商务的发展提出了一些建议。     

基于电子商务环境的物流配送研究

随着互联网和电子商务的迅猛发展,落后的物流配送逐渐成为制约我国电子商务物流发展的瓶颈。建立一个高效率、低成本运行的物流配送体系,已成为政府和企业迫切需要攻克的重要课题。我国物流配送存在体制壁垒、信息化程度不高、基础设施不完善、管理水平不高、专业人才匮乏等问题。对此,应该完善政府职能,加强信息化建设和基础设施建设,提高管理水平,积极培养专业人才。     

Application of Fuzzy-AHP method in the evaluation of logistics capability in e-commerce environment

In order to solve the complex problem of evaluation of logistics capability in e-commerce environment, an index system model of logistics capability is established based on the method of Fuzzy-AHP in this paper. The results show that the method of Fuzzy-AHP is a powerful and flexible multi-criteria decision-making tool for dealing with complex problems where both qualitative and quantitative aspects need to be considered, and the human preference model is uncertain and decision-makers are reluctant or unable to assign exact numerical values to the comparison judgments. The evaluation model of logistics capability based on method of Fuzzy-AHP can help to make an effective decision in the evaluation of logistics capability. By this way we can effectively deal with the uncertainty and vagueness in the evaluation process of logistics capability. Logistics companies can diagnose their own weaknesses in the area of logistics and enhance their competitiveness.     

Exploring the core factors of online purchase decisions by building an E-Commerce network evolution model

With the continuous development of the Internet and information technology, online shopping has become a popular purchase mode. The in-depth analysis of consumer decision-making in online shopping is an important issue. Our purpose is to study how the factors of the shopping web pages corporately affect online purchase decisions and determine which are the core factors that affect consumer purchase decisions. We screen the influencing factors on the shopping webpage and deploy e-commerce network evolution based on various weight combinations of these factors to generate sales distributions of online products. By comparing these simulated sales distributions to the real data, the optimal weight of each factor is obtained. The results show that sales volume and the number of high-quality negative comments are the most important factors influencing consumers' decision-making, the number of comments and the number of comments with pictures are relatively minor factors, store type and video presentation of the products have the least impact. The optimal simulated sales distribution is very close to the real case and verifies that the introduced network evolution technology is applicable. The proposed model can be used as a uniform evaluation platform for correlational study, which is an important link in the purchase research chain.     

Increase hedonic products purchase intention through livestreaming: The mediating effects of mental imagery quality and customer trust

Although online retailing is applying livestreaming to promote both hedonic and utilitarian products, the differential effectiveness of utilizing this tool across the two types of products is still unclear. With an online experiment, the study found that livestreaming (vs. traditional e-commerce) is more effective in boosting hedonic products while making no difference in increasing purchase intentions of utilitarian products. By running a moderated serial mediation analysis, the research also demonstrated the underlying mechanism that livestreaming could significantly enhance mental imagery quality and customer trust in hedonic rather than utilitarian products. Therefore, our research has discovered an important boundary condition for the livestreaming effect and also the mechanism for the success of utilizing livestreaming to boost hedonic products. Considering the indiscriminate use of livestreaming regardless of product types and the huge amounts of resources required to sustain livestreaming, the study not only provides a theoretical glimpse of where livestreaming is more effective and why, but also practical insights as to how to apply livestreaming to different types of products and how to leverage mental imagery and customer trust to achieve business growth in an online retailing context.     

基于我国旅游电子商务瓶颈问题的对策研究

目前,我国旅游电子商务发展中的问题主要存在于旅游电子商务的配套设备不完善;网民绝对数不断提高,但购买力不足;国内旅游企业涉足旅游电子商务程度低;国内具有完善功能的旅游企业服务的网站数量少等方面。政府应大力扶持旅游电子商务的发展,完善电子商务的宏观环境;发挥旅游企业的积极作用,实现规模化、网络化经营;加强旅游企业与交通部门合作,推行电子票务;加强银企合作,解决网上支付问题,同时,应保证网络安全。     

电子商务在证券经纪业务应用中的优化研究

随着经济、经济、信息全球亿的发展,在证券经纪业务中,证券电子商务平台能为投资者提供国际经济分析、政府政策分析企业经营管理分析、证券板块分析、证券静态动态分析等方面服务;能够以每日国内外经济信息、证券行情、证券代理买卖、投资咨询、服务对象的辅助决策分析等方式为投资者服务,证券电子商务促进证券经纪业务的拓展和延伸,从而增加企业的业务量达到企业利润最大化的目的。     

云南旅游电子商务现状及发展对策分析

旅游电子商务在云南省得到了快速的发展。本文对云南旅游电子商务发展的现状进行了初步的探讨,摸清了云南发展旅游电子商务的基础条件和存在的主要问题,并结合实际,提出云南加快旅游电子商务的对策建议。