Collaborative commerce in tourism: implications for research and industry

Technology advances enable people to trade and sell their own travel products, which in turn create numerous transformation changes into the tourism industry structure, the nature of tourism products and experiences, the competitiveness of traditional and new tourism players and the process creating (social) value in tourism. This paper investigates the application and implications of collaborative commerce in tourism and provides suggestions for future research.     

移动电子商务交易安全研究

移动电子商务带来便利的同时也带来了新的安全问题,设备的多样性和移动网络环境的复杂性使得确保移动电子商务交易安全更加困难,本文通过分析现阶段移动电子商务的交易模式,提出现有移动电子商务交易过程中存在的安全问题与安全隐患,最后提出了较为可行的解决方案。     

关于全员参与和彰显个性并举的创业教育尝试——以一个普通学生成长为较成功网商为例

职业教育的目标应该是尽可能让每一位学生发挥出自身的特长,掌握一定的生存技能。本文以一电子商务专业的学生创业为例,简要地介绍了江苏商贸职业学院近几年在学生创业教育方面进行的一些尝试与取得的成效。     

天水市县域电子商务发展现状分析及对策研究

县域电子商务模式的成熟,对农村经济转型带来了机遇与挑战。因此要加大政府的引导作用,整合天水市各种电商资源,来实现天水市县域电子商务的快速发展。     

Rural Residential Land Transition in the Beijing-Tianjin-Hebei Region: Spatial-Temporal Patterns and Policy Implications

Rural residential land transition (RRLT) dominates rural land use transition. Therefore, analysing the laws of transition and differentiation of land use is not only the basis for the differential management of rural residential areas but key to the sustainable use of rural land. This study constructs a conceptual model of RRLT using multi-period remote sensing monitoring data based on a comprehensive index method, ArcGIS, and FRAGSTATS landscape pattern analysis, among others. It also analyses the characteristics of the transition extent, transition trend, transition morphology, and transition intensity of rural residential land in the Beijing-Tianjin-Hebei (BTH) region from 1980 to 2018. The results show that, from a vertical comparison of long time series, the transition extent is characterised by a process of ‘slow growth—expanding start—fast expansion—slowing down’; the transition trend is characterised by an increase in the amount of cultivated land occupied by rural residential land, followed by a large number of rural residential land is reclaimed as cultivated land; the transition morphology is characterised by an increase in mean patch size and degree of irregularity, as well as aggregation; and the transition intensity is characterised by fluctuations in the process of ‘small-scale reduction—small-scale growth—substantial growth—small-scale growth and reduction’. A horizontal comparison of counties in the BTH region reveals a long-lasting and active growth trend in transition extent and transition intensity in the Beijing-Tianjin region, and a gradually slowing trend in the areas around the region. The transition morphology features of the northwest Hebei region are more prominent, and show that the scale of rural settlements is small, the plaques fragmented and irregular, and the layout more scattered. The BTH region should formulate a differentiated transition direction for rural residential areas based on the different functional areas, and play into the agglomeration, scale, and synergy effects of urban agglomerations. It should also coordinate and improve the human–land relationship in rural areas, and construct an orderly and densely distributed pattern of urban and rural spatial development with a reasonable layout and complementary functions.     

Modelling consumers’ acceptance for the click and collect service

This study investigates possibilities for developing a click and collect service in the context of e-commerce and attempts to identify the consumer characteristics that determine the acceptance of this service. Data of 285 e-commerce consumers were collected through an online questionnaire using banners uploaded in seven online retailers' sites. Binary logit models are developed to analyze the data and relate consumer characteristics to their intention to use and pay for the click and collect service. Perceived environmental contribution of the click and collect service, perceived time pressure, car use in the city center and frequency of online shopping significantly affect consumers’ intention to use the service. The model results provide information that can be used to choose location points and design marketing and pricing policies that will make the click and collect service attractive to customers.     

基于跨境社交平台的产品推广模式研究

论文调查分析了近年来热度较高的跨境社交媒体平台以及相关使用数据,利用相关性分析方法分析了多个平台的数据,在此过程中发现了各平台间具有相当高的互惠性,并运用互惠比例和推广方式适配度模型完成了对跨境社交平台的运行模式以及推广方式的对比分析,最终研究得出跨境社交媒体平台的产品推广模式。     

乡村旅游景点自营电子商务平台的市场推广路径研究--以南京市为例

以南京市景点自营电子商务平台为研究对象,调查发现南京市景点自营电子商务平台存在着知名度不高、使用频率低等问题,导致这些问题主要原因是景点自营电子商务平台产品单一、市场推广渠道受限。提出了景点自营电子商务平台借助政府公信力完善信息资源体系、加强第三方平台合作、丰富平台特色产品等市场渠道拓展战略。     

A SWOT analysis of China's air cargo sector in the context of COVID-19 pandemic

This paper discusses the situation of China's air cargo sector facing the COVID-19 pandemic. Based on the expectation that it can go out of recession more easily than China's air passenger sector, this paper analyzes four aspects that are favorable and unfavorable for its further development: (1) strengths (China's sustainable economic basis and proliferating cargo suppliers), (2) weaknesses (insufficient cargo capacity and less business internationalization), (3) opportunities (top authority support, rising e-commerce demand, and new technological momentum), and (4) challenges (uncertain trade environment and increasing profitability pressure). Then this paper suggests strategies for China's air cargo suppliers to adapt to the pandemic.     

Exploring consumer attitudes to online collaborative consumption: A typology of collaborative consumer profiles

Online collaborative consumption enhances peer networks, members of which communicate, collaborate, and even deliver services to one another via digital sharing platforms. Despite the tremendous increase in collaborative consumption, due in large part to the development of the Internet, the reality of the economic and social movements that underpin this trend is much less visible. Of course, not all consumers seek collaborative consumption or interact through online platforms. Using a qualitative approach, this paper aims to investigate motivational factors and barriers against collaborative consumption and to establish a typology of collaborative consumer profiles, identifying the most suitable type of online sharing platforms for each profile. The findings reveal the following collaborative consumer profiles: committed, pragmatists, intermittent, and skeptical, each demonstrating different preferences for the different type of online sharing platform.