国际联盟中的知识获取：中国企业联盟经验和合作技能的作用

国际战略联盟已成为中国企业获取国外先进知识的理想途径。但是实践中利用国际联盟获取知识的努力却很难达到预期效果。文章探讨联盟经验和合作技能对知识获取的影响。文章结论是：企业的一般联盟经验有利于其合作技能提高和获取知识;而企业的联盟伙伴专有经验影响较为复杂,随着联盟伙伴专有经验的丰富,其对合作技能和知识获取的影响呈现先边际递减趋势。只有当联盟经验转变为企业的合作技能时,才能更好地获取知识。     

Effects of Picture Presentations on Customers' Behavioral Intentions on the Web

SUMMARY

As the Web is becoming a major communication channel to bridge hotels and customers, great marketing efforts have been made to attract new customers and repeat business. A wide variety of studies have been conducted to identify factors that could affect customers' purchase behavior on the Web. Little research, however, has been documented that assessed the effects different pictures presented on the Web had on customers' online purchase behavior. Based on the content analyses with 203 existing hotel Websites, this study examined the potential effects of Website format, Website contents, and Website realism on customers' behavioral intentions. Results indicate that the content and realism of picture presentations are important predictors of customers' attitudes toward the Website. The attitudes appear to be a strong predictor of behavioral intentions on the Web. Suggestions and implications are included for the lodging industry and future research.     

产业链整合对建筑工业化协同创新绩效的影响研究

市场竞争日趋激烈，创新过程日益复杂，协同创新成为主流的创新范式。而我国建筑工业化正处于创新驱动发展不足的初级阶段，如何通过产业链整合实现建筑工业化的协同创新，进而提高创新绩效是值得研究的问题。本文从产业链整合着手，探讨建筑工业化的技术链整合、产品链整合、创新协同性、创新绩效之间的相互影响关系。首先根据理论分析提出假设，然后运用26家代表性企业的278份问卷作为样本数据进行验证。实证分析表明：产业链整合对创新协同性、创新绩效均有正向显著作用；技术链整合在产品链与创新协同性之间、创新协同性在产业链整合与创新绩效之间起完全中介作用；政策在产品链整合与创新协同性之间起正向调节作用，而在技术链整合与创新协同性之间的调节作用却不显著。研究结论对于建筑工业化政策制定、产业链完善、企业管理等方面具有重要意义，同时展望了需要进一步关注的方向。     

Research on e-commerce transaction networks using multi-agent modelling and open application programming interface

We provide a formal definition of an e-commerce transaction network. Agent-based modelling is used to simulate e-commerce transaction networks. For real-world analysis, we studied the open application programming interfaces (APIs) from eBay and Taobao e-commerce websites and captured real transaction data. Pajek is used to visualise the agent relationships in the transaction network. We derived one-mode networks from the transaction network and analysed them using degree and betweenness centrality. Integrating multi-agent modelling, open APIs and social network analysis, we propose a new way to study large-scale e-commerce systems.     

基于多元结构的旅游供应链协调机制研究

根据组织协作观点与步骤选取了合适的协作者、协作要素；摒弃了旧有的供应链的唯一机制，运用包含服务、资料、金钱、知识的多样化机制合理地调整了旅游供应链；鉴于旅行社与政府在调整供应链上存在的不足，给出了微观与宏观相融合的协调机制；在分析当前旅游供应链中常见的折扣价格合约制度后，建立了全新的收入分配体系，目的在于鼓励提供旅游产品的供应者；在分析旅游供应链利得产品驱动模型后，给出了产品的推拉协调一致的模型。     

协同创新组织模式与运行机制的国内外研究综述

在创新驱动背景下，产业升级和经济发展需要实行有效的协同创新。但受限于不适合的合作形式，不完善的运行机制等，现有协同创新效果不明显，协同创新组织模式和运行机制成为学术界研究的重点。本文通过国内外文献回顾，对协同创新的概念界定、协同创新组织模式、协同创新运行机制进行梳理和评述，厘清该领域已取得的研究进展、研究的局限和未来研究的方向，以期为未来研究提供参考。     

How Safe Are the Harbors?

Abstract

With the growth of e-commerce has come the need for businesses to provide protection of personal, private data collected from internet users and consumers. The United States has favored a policy of industry self-regulation, while the European Union (EU) has responded to its consumer demands for privacy protection regulations and enforcement. Faced with the critical need for a middle ground, the US has proposed “Safe Harbor Privacy Principles” as a means of compromise with the EU. This article explores the market context of the Safe Harbor Principles, the European reaction, and the probable impact on businesses.     

Web-Based Promotions

Abstract

Numerous business and popular articles continue to appear to stress the importance of the Internet as a powerful and interactive means of communication. As with other media, the web affects viewers' product evaluations and behavioral intentions. This article attempts to understand how students (recently admitted freshmen) form opinions about their school through interaction with the university web site. Multiple studies are conducted using website variables. The results of study one suggest website vividness, interactivity, and entertainment value are crucial in the formation of positive evaluations of and word of mouth behaviors directed toward the university. In study two, these same predictors helped explain word of mouth intentions but contributed little to evaluations.     

Transforming Educational and Business Practices in Belarus

Abstract

The Bryant College Collaborative Learning at a Distance (CLD) Program in Belarus was designed to promote collaboration across diverse cultural, political, and philosophical boundaries. CLD programs can assist the Newly Independent States (NIS) in meeting the political, social, and economic challenges associated with the transition from a centralized, administrative command economytoa more democratic and diversified society. Cost-effective, collaborative distance learning projects can help to address the problem of limited educational resources and prepare faculty, undergraduates, entrepreneurs, and NGO leaders for better understanding the role of civic responsibility as a foundation for western business practices.

The ongoing Internet-based, Bryant College CLD Program, including educational institutions, research facilities and business firms, focuses on a non-hierarchical model, emphasizing reciprocal, interactive learning and problem-solving. Components include Web-based courses, International Virtual Roundtable Discussions via E-mail, seminars on business skills and Web design, Internet protocol video conferencing between the U.S. and Belarus, a faculty exchange and training project, and a business internship program aimed at providing hands-on experience with business and NGO leaders in the U.S. This project demonstrates that Internet-based, collaborative learning can transcend cultural and language barriers and advance the development of a business environment supportive to the entrepreneurial spirit.     

校园电子商务发展中存在的问题分析

随着电子商务大力推广,在高校开展电子商务也成为一个热门话题,本文简要的介绍了校园电子商务,研究了校园电子商务在发展中存在的问题,针对问题提出了相应的解决对策。通过实施这些对策,校园电子商务将获得新的市场机遇和发展空间。