新常态下的创新驱动——对创新服务体系的认识

党 的十八届五中全会报告指出，坚持创新发展，必须把创新摆在国家发展全局的核心位置，不 断推进理论创新、制度创新、科技创新、文化创新等各方面创新。我国经济发展进入了新常 态阶段，认识新常态、适应新常态、引领新常态，是当前和今后一个时期我国经济发展的大 逻辑。改革开放30年来，我国的创新能力有了大幅度提高，但是仍存在影响创新能力发展的 诸多障碍，尤其是创新服务体系还严重缺失。我国在加快科技与经济融合的进程中，需要重 视创新服务体系建设，把发展基点放在创新上，形成促进创新的体制架构。在大众创业、万 众创新的大形势下，打造创新创业集成服务商，支持创新平台、孵化载体建设，促进专业创 新服务机构的发展。     

Gentrifier? Who,Me? Interrogating the Gentrifier in the Mirror

Schlichtman and Patch suggest that there is an elephant sitting in the academic corner: while urbanists often use ‘gentrification’ as a pejorative term in formal and informal academic conversation, many urbanists are gentrifiers themselves. Even though urbanists have this firsthand experience with the process, this familiarity makes little impact on scholarly debate. There is, Schlichtman and Patch argue, an artificial distance in accounts of gentrification because researchers have not adequately examined their own relationship to the process. Utilizing a simple diagnostic tool that includes ten common aspects of gentrification, they compose two autoethnographic memoirs to begin this dialogue.     

Economic contribution of essential air service flights on small and remote communities

The Essential Air Service Program (EAS) has attracted considerable criticism and has been a target for either modification or complete termination almost since its inception through the Airline Deregulation Act in 1978. Although its opponents emphasize the program's inefficiency, its supporters claim that the program is crucial to accessing small and remote communities, which helps them develop economically and socially. This paper demonstrates the economic contributions of EAS flights to small and remote communities. Using a two-stage least squares estimation, the major findings indicate that a 1% increase in air passenger traffic in EAS airports with a minimum annual air passenger traffic of 1000 likely leads to a 0.12% increase in per capita income of the community served by that airport. Our results also suggest that EAS communities that are able to sustain their subsidized flights experienced higher per capita income growth in the 1999–2011 period than did ex-EAS communities that lost their flights as a result of non-eligibility.     

经济学视角下自然保护区有效管理行为研究——以甘肃白水江自然保护区李子坝社区为例

以甘肃白水江自然保护区李子坝社区巡护监测为例,从经济学的视角,运用比较优势和竞合模型分析该社区巡护监测与专业巡护监测的两种行为。模型分析显示两者各有优势,在专业巡护监测的基础上,如果辅之以社区巡护监测能更有效地促进环境与生物的多样性的保护,既可以提升有效管理的水平,又可以达到社区保护利益的最大化。     

浅谈独立学院图书馆如何做好读者服务

独立学院图书馆是高校建设中必不可少的组成部分。一个成功的独立学院图书馆应全心全意为读者服务,以服务上乘为宗旨来定立自己的发展方向。     

纳税筹划中出现问题的原因及对策

纳税筹划自产生以来越来越多地在涉税业务中应用,可筹划的结果却有喜有忧。许多在使用初期被看作十分成功的案例却在业务发生后的数年间变成了反面教材,不但没有达到节税的目的反而给企业带来经济损失。文章分析了纳税筹划失败的原因并提出了合理规划。     

How virtual brand community traces may increase fan engagement in brand pages

Brand pages in social media are a great way to foster consumer gathering around a brand, but it can be challenging to keep fans engaged and coming back to see updated content. Brands with millions of fans on Facebook have seen organic reach fall below 2% of their base. In this article, we describe how the creation of virtual brand communities can help brand managers increase fan engagement. We suggest the steps, conditions, advantages, and limitations involved in nurturing a brand page as an online social gathering that assumes some of the characteristics of a virtual brand community. The results of our study show that a brand page can have some of the characteristics of a virtual brand community—topical information exchange, identity communication, and establishment and internalization of cultural norms. We also show the importance of having celebrities among fans in order to foster social interactions and legitimate social practices on brand pages.     

Cultural Differences in Online Community Motivations: Exploring Korean Automobile Online Brand Communities (KAOBCs) and American Automobile Online Brand Communities (AAOBCs)

To gain a better understanding of online brand communities, this study has examined why people joined in online brand communities and whether there were some differences in the motivations of Internet users based on different cultures. Open-ended questions were asked to the community members from both South Korean Automobile Online Brand Communities (KAOBC) and American Automobile Online Brand Communities (AAOBC) in the first stage and then generated and utilized an online survey for the study. The study found that KAOBC members tended to have a stronger social network, business, and communication motivations than AAOBC members. As a primary motivation, information seeking is the strongest motivation for members of both KAOBC and AAOBC. They had a similar level of information motivation.     

营业厅的客户服务期望管理

本文旨在通过对营业厅这一服务界面中客户服务期望的探讨,提出营业厅客户服务期望管理的思路和实施手段,为服务型企业获得更高的客户服务质量评价提供镜鉴。     

Product price and performance level in one market or two separated markets under various cost structures and functions

Market characteristics, including intrinsic demand and customer sensitivity on price and product performance level, are distinct at different markets. Comparisons of various product development strategies in one market or two geographically separated markets are conducted for three classes of products: development intensive products (DIPs) with constant unit cost, marginal cost-intensive products (MIPs) with constant fixed cost, and marginal and development intensive products (MDIPs) with non-constant unit cost and fixed cost. Results show that larger demand size, less customer sensitivity on price and/or more sensitivity on performance level lead to more profit, a higher sale price and a not-lower product performance. The customer reservation or the saturation performance level should be generally adopted though the optimal performance level does exist occasionally. Unit cost and/or fixed cost must increase in performance at an increasing rate for the existence of one optimal performance level. Due to the impact of demand size, one high-end (low-end) MDIP or DIP could be introduced into one low-end (high-end) market at a different price if the demand size is significantly large in the low-end market. For DIPs, offering one niche high-end product is not worse than offering the low-end product into two markets. For MIPs with negligible fixed cost, the product line strategy is not worse than the standard product development strategy. Additionally, the product cost reduction approach adopted in one product line has significant effects on the best product development strategy and sequence.