元认知策略与英语课外阅读自主学习

元认知策略的主要内容与提高学生英语课外阅读自主学习能力密切相关。提高学生的元认知意识、培训学生制定课外阅读计划、自我监控阅读过程及评估阅读效果,有利于激发学生学习的主动性和能动性,培养学生的英语自主阅读能力。     

基于BP神经网络的餐饮企业核心竞争力综合评价

本文构造了餐饮企业核心竞争力的综合评价指标体系,利用神经网络理论的容错特征,通过选取适当的作用函数和数据结构,处理各种非数值性指标,实现对餐饮企业核心竞争力的模糊综合评价。     

基于CDIO理念的工商管理专业能力与教学改革探讨

CDIO作为国际高等工程教育改革的一种颠覆性的教育模式,以培养学生的适应和生存能力为重点,注重知识传授、素质提高、能力培养的协调发展。通过实地调研,发现目前我国高等学校工商管理教育远远不能满足职场需求,这一问题成为高等院校工商管理人才培养的瓶颈。     

Purchasing Competence: A Stakeholder‐Based Framework for Chief Purchasing Officers

A specific research stream within the purchasing and supply management literature focuses on the development of purchasing competence frameworks. We apply stakeholder theory and multiple methods of data collection to develop and confirm a hierarchy‐specific purchasing competence management framework for Chief Purchasing Officers and validate it using confirmatory factor analysis on empirical data from 124 multinational companies. The results reveal a significant relationship between Chief Purchasing Officers purchasing management competence and different purchasing performance measures confirming the appropriateness of stakeholder theory for such a competence framework.     

论美术编辑的文化素养

美术编辑对于期刊风格的形成起着至关重要的作用.文章结合笔者多年从事期刊美术编辑工作的实践,探讨了文化素养对于美术编辑工作的重要作用.     

中国企业从事产品创新的机制与战略——对远大中央空调公司的分析

本文以企业技术能力演化为基本框架,用组织学习等理论分析远大空调公司的发展历程,提出我国制造企业技术发展战略的一种模式。     

刍议企业动态竞争战略

20世纪90年代以来,企业竞争环境日益复杂化和动态化,商业竞争规则也发生了巨大改变。在新的竞争环境下,实施动态竞争战略,培育动态竞争能力,是企业在激烈的竞争中立于不败之地的必然选择。     

Intercultural Competency Development in Conjunction With a Short Term Study Away Experience： Changes in Undergraduate Students

The purpose of this research was to examine whether undergraduate business students who participated in a short term study abroad course and intercultural competence building coursework demonstrated a significant increase in intercultural competence over those who only enrolled in the study abroad course. The 20 participants attended a small liberal arts College in Midwestern United States. The Intercultural Development Inventory （IDI） was administered to the participating students before and after their study away experience. The IDI （v.3） is based on the theoretical framework of the Developmental Model of Intercultural Sensitivity （DMIS） introduced by Milton Bennett. The DMIS is based on the assumption that intercultural competence can be strengthen through the development of intercultural knowledge and experience with people from other cultures. The IDI has been used in numerous scholarly studies and has demonstrated valid and reliable results. It is a self-administered 50-item series of statements in which participants are asked to rate the level of their agreement with statements that address their relationship to and evaluation of cultural difference. In the model, people progress in a linear developmental fashion through six stages： defense, denial, polarization, minimization, acceptance, and adaptation. This study was designed to determine if students who studied away and completed intercultural coursework （prior intercultural knowledge and an intercultural experience） would increase their level of intercultural competency more than those students who just studied away （intercultural experience only） as measured by the change in their IDI scores. The results of this small sample show that intercultural coursework in conjunction with a short term study away experience can have a positive impact on individual intercultural development.     

基于识别度与传播能力的品牌竞争力评价

品牌识别度与品牌传播能力两项指标,表现了品牌和消费者心理、行为之间的互动、多变的关系。基于这种认识,本文构建了品牌识别度与品牌传播能力的评价指标体系,用层次分析法来计算影响品牌识别度与传播能力的指标的权重,再用模糊综合评价法来进行具体评价,并借助于德尔菲打分法,设计了一个基于品牌识别度与品牌传播能力的品牌竞争力二维评价模型,在此基础上,以"苏宁电器"为例进行具体的案例分析。     

论职教学生英语语用能力的培养

从职业教育的主要特点和职教学生的英语学习现状出发,视教学对象的需求为教学目的,认真研究《高职高专教育英语课程教学基本要求》,主要从职教英语教材建设和指导学生完善学习方式两方面进行了系统、有序的教学实践介绍,让学生在有效达成计算机专业英语学习目标的同时,提高了英语运用能力。