大众媒体与青少年的非正常消费行为——以我国城市中学生为例

消费者社会化是个体获得与消费活动有关的知识、技能和态度的过程,而大众媒体是个体社会化最重要的影响因素之一。通过对中国城市青少年的问卷调查,以青少年对媒体广告的信任度和各类媒体接触频率为纬度,揭示了大众媒体如何对中国城市青少年社会化产生影响,而后分析大众媒体如何影响青少年的非正常消费倾向。研究结论为营销管理者利用大众媒体广告强化青少年的顾客忠诚度提供了理论依据。     

消费者自我控制:文献评述与研究展望

本文对消费者自我控制的相关研究成果进行了回顾,比较了偏好随时间不一致、热(情感)—冷(认知)处理机制、自我消耗、思维方式、过度自我控制及理由启发式等各种理论学派对消费者自我控制的界定、测量、起因、影响因素等方面的不同研究,从而对消费者自我控制的相关研究成果进行了系统梳理、总结与讨论,最后提出了在中国社会文化背景下进行消费者自我控制研究的设想与展望。     

Economic forecasting with evolved confidence indicators

We present a machine-learning method for sentiment indicators construction that allows an automated variable selection procedure. By means of genetic programming, we generate country-specific business and consumer confidence indicators for thirteen European economies. The algorithm finds non-linear combinations of qualitative survey expectations that yield estimates of the expected rate of economic growth. Firms’ production expectations and consumers’ expectations to spend on home improvements are the most frequently selected variables – both lagged and contemporaneous. To assess the performance of the proposed approach, we have designed an out-of-sample iterative predictive experiment. We found that forecasts generated with the evolved indicators outperform those obtained with time series models. These results show the potential of the methodology as a predictive tool. Furthermore, the proposed indicators are easy to implement and help to monitor the evolution of the economy, both from demand and supply sides.     

国外一般消费品召回管理机构及召回信息公示工作对我国的启示

2010年《家用电器产品召回管理规定》征求意见稿已面向全社会征求意见。在我国一般消费品召回比起汽车召回才刚刚起步。文章从美国、加拿大、澳大利亚、欧盟、日本等几个一般消费品召回较成熟的国家或地区出发,分析了一般消费品的召回管理机构、法律、召回公示信息等内容,以期对我国一般消费品制度、法律及信息：佥示等内容起到借鉴作用。     

欧盟消费品安全风险管理现状及对我国的启示

消费品安全是人们关注的永恒话题。本文通过较为系统地对欧盟消费品安全风险管理运行机制和方法进行归纳和总结,以及欧盟可供借鉴的经验,提出了我国建立产品安全风险管理机制的建议。     

郑州市休闲农业发展研究

休闲农业是一种新型的农业生产经营形态,它对于整合开发农村资源,转变传统农业的生产经营模式有着十分积极的意义。本文从休闲农业的基本概念和特点入手,研究分析了郑州发展休闲农业的优劣势,并结合郑州市休闲农业的实际情况,给出了一些积极的建议。     

对新疆师范大学留学生健身消费行为现状的调查与分析

本文运用文献资料法,问卷调查法,数理统计等调查方法,通过对新师范大学留学生健身消费行为进行调查与分析,研究新疆师范大学留学生健身消费行为的现状及影响留学生健身消费的因素,为更加完善留学生的付费健身以及健身意识的形成提供理论依据和参考。     

Expenditure elasticities of the demand for leisure services

Although some research has already focused on the analysis of expenditure elasticities of leisure demand, some shortcomings with regard to the content and the underlying theoretical model as well as the applied methods exist. This article aims at avoiding these problems to provide consistent derivatives of leisure service expenditure elasticities. Therefore, a regular demand system is derived from microeconomic duality theory. To implement leisure specific demand factors (i.e. demand- and supply-based sports and recreational opportunities as well as sports and recreational preferences) while still being consistent with neoclassical demand theory, the basic model is extended by applying the demographic translation framework. Data of the continuous household budget survey (n?=?7724) from Germany is used for the estimation of the derived demand system. It is shown how sensitive the results are depending on the applied (censored) regression model: 16 out of 18 analysed services are indicated as luxury goods based on the findings of the Tobit model type I but as necessities based on the findings of the Tobit model type II. Possible implications are presented and discussed.     

Abstraction and product categories as explanatory variables for food consumption

This study sets out to explore variation in the consumer choice structure in relation to three types of products with different levels of search, experience and credence attributes. The decision structures of rice, wine and functional food (experience, search and credence products) consumers were explored by means of laddering. The results suggest the presence of an emotional component in foods that increases in complexity (becomes more abstract) with the number of credence attributes. The findings recommend adjusting the complexity of advertising campaigns and product positioning to the type of product being promoted.     

Identifying significant characteristics of organic milk consumers: a CART analysis of an artefactual field experiment

The organic dairy category is one of the fastest growing categories of organic foods in the US. Organic milk consumers generally cite perceived health benefits and lower risk of food contamination, as well as perceived superior quality and environmental sustainability of organic farming methods, as the major motivations for preference of organic over conventional milk. While the attributes of organic milk that are valued by consumers are fairly well-known, more ambiguity exists regarding the demographic characteristics of the typical organic milk consumer. This research makes use of experimental data from 148 adult participants and use a Classification and Regression Tree (CART) analysis, a nonparametric modelling approach, to identify how Willingness-to-Pay (WTP) for organic milk varies with the demographic profile of experiment participants. The study finds that perceived taste of organic milk, concern for the risk of consuming conventional milk, being a primary shopper, and the quantity of milk consumed are the major factors that separate experiment participants into groups with high and low WTP for organic milk.