The Effects of Multiple Health and Nutrition Labels on Consumer Food Choices

Consumers face an increasing availability of information on health and nutritional aspects of foods, especially on food package labels. Previous research has identified that this information is positively valued, but the effect of presenting several items of information simultaneously is not well understood. We conduct a choice experiment to identify the effects of multiple health and nutrition information labels for two products representing a healthy and less healthy food choice. Although our consumers attach positive utility to most of the individual labels evaluated here, the simultaneous presence of more than one label only has positive impact on utility in one of nine possible cases. Therefore, promotion of multiple labels should not be considered beneficial a priori either from a regulatory or business perspective. In addition, results show that consumers show a higher willingness to pay for nutrition and health labels for less healthy products.     

农户林地流转决策行为影响因素分析——以江西为例

基于江西省30个县抽样调查228个有效样本的数据,对林权改革后农户林地流转行为的影响因素进行实证分析,利用logistic模型对林地流转行为与各个自变量进行了回归。结果表明:家庭劳动力数量、林地承包年限、林业经营风险、林改前的经营方式、家庭收入主要来源、林业投入和林业收入增加程度存在不同程度和不同方向上影响农户对林地流转的选择行为。     

Encouraging extra-role behavior in a channel context: The role of economic-, social-, and justice-based sharedness mechanisms

In export businesses where overseas agents enjoy much better knowledge of customers, competitors and institutional environments, a major challenge facing export channel management is encouraging extra-role behavior in forms of agents' spontaneous, cooperative, and innovative actions when formulating and executing strategic decisions for export markets. This study addressed this major challenge by developing an integrated model of agents' extra-role behavior which proposed that the exercise of economic, social, and justice related sharedness mechanisms when making and executing strategic decisions of channel partnerships can be expected to have a positive effect on channel relationship performance. The model was tested by a sample of 353 exporting manufacturers. The empirical evidence showed that channel relationship performance was strongly and positively affected by exporters' perception over agents' extra-role behavior over strategy formulation and execution. Exporting firms are advised to enhance likelihood of agents' extra-role behavior over strategy formulation and execution by expanding inter-organizational sharedness mechanisms in the forms of agents' contract inclusiveness, agents' relationship trust, and agents' decision-making procedural justice.     

农业补贴政策影响及调整方向研究

本文深入研究了农业补贴政策对粮食供给总量安全、粮食供给结构安全以及农户总收入水平的影响效果。基于构建的农业DSGE模型,从宏微观结合的多方位视角考察了多种农业补贴政策以及政府一般性服务支持政策对农业生产要素资本积累水平、农户投入行为决策、农业生产力水平以及农户总收入的影响效果和传导路径,并在此基础上结合宏观经济数据的真实反馈分析,全面考察了核心经济变量在农业补贴政策实施期间的真实影响效果。研究结果显示：（1）农业补贴政策能够有效刺激农户对农业生产要素投入水平的提高,深层激发和释放了农业生产力;（2）农业补贴政策能够有效保证农户基本经营收入水平,并显著增加农户可支配转移净收入水平,对保障农户基本总收入起重要作用;（3）最低收购价和临时收储等托市价格政策会刺激农产品价格呈现上升趋势,并不利于农业种植结构不平衡的调节。     

直播电商情境下的消费者行为研究——基于TAM/TPB模型

直播电商作为一种新型的电子商务模式,在释放消费潜力、促进产业融合、推动创新创业等方面都发挥着重要作用。基于技术接收模型(TAM)、计划行为理论(TPB)以及信任理论,建立结构方程模型,对直播电商消费者行为展开实证研究。研究结果表明,感知有用性、信任、主观规范均显著性正向影响消费者使用意向,此外,感知易用性和信任对感知有用性也存在显著性正向影响。     

Interactive effects of consumers’ ethical beliefs and authenticity on ethical consumption and pro-environmental behaviors

The current study examined the relationships of ethical beliefs (i.e., idealism and relativism) with pro-environmental behaviors (direct and indirect) and ethical consumption behavior. The study further examined the moderating role of consumer authenticity in these relationships. Data were collected from individuals (N = 302) using field surveys within three major metropolitan cities of Pakistan. The findings revealed that idealism had a positive relationship with ethical consumption behavior and pro-environmental direct behavior. However, it was not related to pro-environmental indirect behavior. Relativism was positively related to ethical consumption behavior but it was not related to both types of pro-environmental behaviors. Furthermore, consumer authenticity significantly moderated the relationships of idealism with all ethical outcomes. Finally, implications for organizations, marketers and policy makers are discussed.     

代际支持对老年人康养旅游消费行为的影响

借鉴家庭代际支持与积极心理学理论,探讨代际支持对老年人康养旅游消费行为的影响,并分析心理资本与城乡差异的作用机制。通过问卷回收湘西州183份老年人旅游消费行为数据。实证分析结果表明,家庭代际支持正向影响老年人康养旅游消费行为,心理资本在代际支持对康养旅游消费行为的影响中发挥部分中介作用,城乡差异在其中发挥负向调节作用。研究结论对于老年人康养旅游市场开发与营销具有重要指导意义。     

资源型企业员工绿色行为影响因素——基于扎根理论的探索性研究

资源型企业以其传统的商业模式和突出的外部性对生态环境造成了不可逆转的破坏,日益严重的环境问题也对其原有的经营管理模式提出了挑战。员工绿色行为决定了组织环保成效,是促进组织可持续发展的关键。在相关文献讨论的基础上,通过对资源型企业员工的深度访谈,运用扎根理论研究方法,探索性地构建资源型企业员工绿色行为影响因素模型。以此为基础,进一步探讨影响因素模型中主范畴的作用方向和作用路径,在理论上丰富资源型员工绿色行为影响因素的相关研究,在实践上为资源型企业绿色管理模式提供有益借鉴。     

基于新合作模式的逆向物流演化博弈分析

为推进新时代的中国绿色发展、发挥逆向物流业的优势、实现物流包装循环利用、减少浪费,提出一种基于零售商和物流企业共同经营下一店两用的新合作模式,分析消费者的参与对包装逆物流合作的影响,并使用MATLAB进行数值仿真分析。研究表明:零售商和物流企业的合作成本、未合作时的利润损失以及消费者的参与都会对双方最终选择的策略造成影响;当消费者主动参与时系统以更快的速度收敛到合作的结果,消费者在其中起到积极的推动作用。     

城市轨道交通产业协同创新投机行为治理研究——基于复杂网络博弈的仿真分析

为了探索城市轨道交通产业协同创新过程中投机行为的微观决策所导致的宏观涌现现象,采用复杂网络演化博弈,将城市轨道交通产业协同创新的所有企业看作小世界网络,建立无约束条件下和治理机制下成员的微观决策模型,使用 Python软件编程仿真研究微观决策影响因素对协同创新网络的影响。仿真结果表明,在无约束条件下,协同创新成员的创新收益、投入成本与挪用收益之间的关系大小对投机行为的最终选择比例有显著影响;网络规模对成员最终选择投机行为影响不大,但对演化时间进程有显著影响。在治理机制下,加大惩罚力度、监管概率与声誉损失能够有效抑制投机行为。