捆绑销售浅析

捆绑销售作为一种有效的促销方式,无论对经营者还是消费者,都有积极的作用。但它也存在明 显的不足和弊端。在实际应用过程中,只有严格遵循基本原则,才能收到理想效果。     

Mix between Satisfaction and Attributes Destination Choice: A Segmentation Criterion to Understand the Ski Resorts Consumers

This study examined the attributes prioritized by tourists when choosing a winter sports destination and their degree of satisfaction with the services provided by Portugal's only ski resort. Two hundred tourists completed a questionnaire with factor analysis then deployed to extract the data that served as the basis for cluster analysis. Our results report discrepancies between the attributes valued by tourists when choosing winter sports destinations and their degree of satisfaction with the ski resort's services. Moreover, the combination between attributes/motivations prevailing in destination selection and the subsequent satisfaction with the services provided may generate information of relevance to evaluating organizational competitiveness. Copyright © 2014 John Wiley & Sons, Ltd.     

The average consumer, the unfair commercial practices directive, and the cognitive revolution

This article examines the merit of the test of the average consumer as a basis for judicial and regulatory action. In the first part, we describe the origin of the test, its application in the Unfair Commercial Practices Directive and its possible developments. In the second part, we discuss the theoretical grounds of the average consumer test (i.e., information and rationality), drawing upon the studies of cognitive psychology and behavioural economics concerning consumers’ behaviour. The result of our analysis is that we call into serious question the practical workability of the test of the average consumer, which requires consumers an overly demanding standard of rationality and information without dedicating much attention to the real functioning of consumer behaviour. The average consumer may be described as an interesting, anti-paternalistic and, to some extent, useful notion. It is, however, an overly simplistic concept with little correspondence with the real world of individual consumer behaviour and should be reinterpreted more flexibly, or even abandoned to mirror consumer behaviour more effectively.

我国要约规制型消费者冷静期制度的反思与完善

冷静期制度的建立能够为消费者提供更全面的保障,以其类型化为基础,我国新《消法》（《消费者权益保护法》,简称《消法》）第25条针对其中的要约型作出规定。自新《消法》实施以来,制度的积极作用毋庸置疑,但通过对立法的分析反思可知,仍存在适用范围局限、对象模糊、部分规则缺乏可操作性等问题。是故,在制度的未来改进中,可通过对第25条进行再解释,从适用范围及对象的应然界定与行使规则的细化等方面出发探讨制度完善的可能路径。     

个人所得税改革对居民消费的效应评价与完善路径

当前我国居民消费不足的最主要原因在于居民收入水平不高、国民收入分配失衡,所以2018年个人所得税改革的重点是提高费用扣除标准、调整税率结构,降低纳税人负担,增加纳税人可支配收入,提高居民消费水平。要进一步促进居民消费,个人所得税有必要继续减税,同时进一步调节收入分配差距,使收入分配更加公平。具体对策包括:将专项附加扣除中的子女教育支出范围扩大为子女养育支出,增加家庭合并征税模式,费用扣除标准指数化动态调整,进一步优化税率结构,建立负所得税制度。     

数字时代背景下基层金融消费者权益保护问题探析——基于宁夏固原市3家银行业金融机构的调查与思考

数字时代,随着网络技术、智能手机的普及应用,以及我国金融市场改革发展不断深化,金融产品与服务日趋丰富,金融与科技的深度融合给消费者带来便利的同时,也对金融消费者权益保护工作带来了新挑战。本文立足于宁夏固原市银行业金融机构金融消费者权益保护现状,结合《中国人民银行金融消费者权益保护实施办法》,探析数字时代背景下基层金融消费者权益保护问题,并提出相关政策建议。     

从消费主义到消费正义——科学发展考察的新视角

消费主义作为一种文化意识形态,是资本运行的逻辑结果,其带来的一系列后果必然阻碍社会的科学发展。从消费主义走向消费正义是科学发展的题中之义。以消费正义促科学发展,一是要限制人类对自然的掠夺性消费,坚持可持续消费;二是要实现公平合理的消费,重建人与人之间和谐共生的关系;三是要实现精神消费与物质消费的平衡,凸显＂以人为本＂,促进人的全面自由发展。     

The effect of information on consumers' willingness to pay for natural and organic chicken

This study examined the effect of definitions for organic and natural on willingness to pay a premium for organic over natural chicken. Data were collected using surveys and experimental auctions that were conducted before and after information was presented. Before information, approximately two‐thirds of participants inaccurately equated the requirements of natural with those for organic. After information, nearly 50% increased their premium, while 30% decreased their premium. Logistic regression results showed that consumers who had overestimated the requirements for natural were most likely to have an increased premium after information, with significantly higher bids for organic. For those who decreased their premium after information, awareness of consuming genetically modified (GM) foods was a key variable. The non‐genetically modified (non‐GM) requirement of organic appears to be of low value to some consumers. Overall, consumer confusion regarding organic and natural standards may be having substantial impacts on the two markets.     

Materialism and conspicuous consumption in China: a cross‐cultural examination

With the growing rise in consumer spending and economic power in Asian societies, it is increasingly important to explore the implications of these developments on consumer culture. This cross‐cultural study first discusses the rise of materialism and conspicuous consumption in post‐revolution China then examines differences in these phenomena between young adult consumers, aged 18–35, living in urban China and the United States. Utilizing survey data from over 600 respondents, significant differences were found in both materialism and conspicuous consumption, with Chinese young adults scoring higher in both variables. The findings show, that compared with past comparative studies, it appears both materialism and conspicuous consumption are on the rise among urban Chinese consumers.