Understanding attributes affecting meal choice decisions in a bundling context

This study examined attributes that contribute to consumer meal choice decisions within a prix fixe menu. Drawing on typologies of consumer purchase behavior, factors potentially influencing consumers’ meal choice are identified and empirically tested. The results showed that consumers consider value for price as the most important consideration for their meal bundle choices. The results also indicated that familiar and healthy foods also contribute to the selection process. However, consumers tend to avoid the risk of choosing new menu items.     

基于平台治理视角下的电子商务打假问题

21世纪的今天,电子商务的快速发展为网上交易平台的崛起提供了前所未有的机遇。然而,电子商务的快速发展也带了一些问题,电子商务平台假货不断涌现,严重损害了消费者的合法利益,所以在平台治理机制的视角下对电子商务的打假问题进行研究是十分必要的。通过对平台治理机制的叙述,了解当今电子商务发展现状以及假货问题存在的严重性,从内部和外部两个方面提出治理对策。切实解决这一问题,给出合理对策,对电子商务交易中如何保护消费者权益具有一定的参考意义。     

消费者品牌依恋的影响因素研究

品牌依恋作为品牌关系管理的新视角,也是影响消费者品牌忠诚的重要因素.然而,目前关于品牌依恋的影响因素的研究尚不够系统.从消费者、品牌及消费者与品牌之间的关系三个角度出发,系统化的研究品牌依恋的影响因素,旨在为企业提出可行的营销建议,提升消费者的品牌依恋程度.     

Isolating the geodemographic characterisation of retail format choice from the effects of spatial convenience

The authors analyze the relationship between the geodemographic profile of consumers and retail format choice while accounting for the effects of spatial convenience. The proposed analytic model assumes that format choice is an implicit portion of store choice, such that a geodemographic profile functions as a determinant of format choice, and spatial convenience is a determinant of store choice. The results show that some geodemographic dimensions capture preferences for certain store formats and thereby facilitate retailers’ selection of geographic markets. The results also indicate that obviating the effect of spatial convenience may lead to biased estimations.     

一种商业银行客户分割的多维方法——基于客户期望收益和态度的分割模型

客户分割与资源分配是企业一直在努力解决的问题,但目前,空前巨大的客户数据量使得准确进行市场细分和寻找目标市场变得复杂和难以有效实施。通过数据挖掘技术从大型数据库中抽取隐藏的预测信息,利用层次聚类分析建立了一个根据客户的多个态度维度进行客户分割的多维方法。结果表明,以这一方式产生的聚类在同质性较好并且通过参考人口学特征的差别能够获得客户细分市场的轮廓。此外,识别了四个有特色的、表明对信息服务和技术有特殊偏好的客户群。     

Segmented asset markets and optimal exchange rate regimes

This paper revisits the issue of the optimal exchange rate regime in a flexible price environment. The key innovation is that we analyze this question in the context of environments where only a fraction of agents participate in asset market transactions (i.e., asset markets are segmented). Under this friction alternative exchange rate regimes have different implications for real allocations in the economy. In the context of this environment we show that flexible exchange rates are optimal under monetary shocks and fixed exchange rates are optimal under real shocks.     

Consumer-Driven Healthcare: Information,Incentives, Enrollment,and Implications for National Health Expenditures

We highlight the importance of information for consumerdriven healthcare (CDHC), describe barriers, display data on adoption rates and product features, and use a new health modeling approach to investigate the potential impact on national healthcare expenditures. We conclude with an assessment of the prospects for CDHC as a revolution of information, competition, and market orientation; and we discuss potential pitfalls, including concern regarding vulnerable populations. While the jury is out on the ultimate effects, enrollment in CDHC programs— while still small—is growing rapidly; utilization and costs for subscribers appear to be moderating; and creative benefit structures emphasize health promotion alongside previously unseen cost consciousness. JEL Classification I11     

Enhancing youth's attitudes towards microcredit in the bottom of the pyramid markets

The bottom of the pyramid (BOP) market comprises a huge customer size of approximately 4 billion globally; hence, segmentation is necessary within this market. The BOP market refers to an aggregate of customers who survive on relatively low‐income levels. In this respect, youth in war‐affected regions can be considered to be a segment of the BOP market. However, there is scant research on customers' attitudes and purchase behaviours in the BOP markets or segments therein. Hence, the purpose of this research is to investigate war‐affected youth's attitudes towards microcredit and the related drivers of these attitudes. The literature revealed four types of attitudes towards microcredit: positive affect, perceived benefits, perceived deterrents and default risk perceptions. Also, knowledge of microcredit and entrepreneurial desire were considered to be the drivers of these attitudes. A total of 795 valid completed surveys were collected from youth aged 18 and above who live in the Northern Province of Sri Lanka. The findings revealed that positive affect enhanced intentions to obtain microcredit, whereas perceived deterrents reduced them. Knowledge of microcredit enhanced attitudes towards microcredit. Also, entrepreneurial desire enhanced the association between positive affect and intentions to obtain microcredit and it decreased the negative association between perceived deterrents and intentions to obtain microcredit. The implications to theory and practice have been discussed which will go a long way in enhancing the attitudes towards microcredit among war‐affected youth and possibly those in the other segments of the BOP market.