Understanding the Benefit Sought by Rural Tourists and Accommodation Preferences: A South Korea Case

Rural tourism has been widely acknowledged for its effectiveness in contributing to rural areas’ development. With strong government support, rural tourism has developed in many countries during the last several decades. This study aims to improve the understanding regarding tourism in Korean rural areas using a segmentation approach. The responses of 442 tourists in 23 rural villages were analyzed. Four segments of tourists were identified based on the different benefits they sought for their vacation in rural establishments. The estimation of a multinomial logit model determined the socio‐demographic characteristics and the preferred accommodations of a rural tourist. Discussions and implications of the detailed findings are provided in the last section. Copyright © 2012 John Wiley & Sons, Ltd.     

一种新的快速视频图像边缘检测算法

一般常用的边缘检测算法计算量较大，对细小边缘检测效果较差，不适合实时边缘检测系统。针对这一问题，本文提出一种连续分割的快速边缘检测算法：从相互垂直两方向分割梯度图像，提取截面曲线极大值获得图像边缘，使用形态学梯度，检测出细小的图像边缘。实验结果表明此算法较Canny等经典算法减少了计算量，提高了边缘检测精度。     

Do consumers value nutritional labels?

The European Union is contemplating making the provision ofnutritional labels in food products mandatory. Using data collectedfrom food shoppers, we assessed consumers' valuation of nutritionallabels by analysing their willingness to pay a premium for abox of cookies with a nutritional label. On average, the meanwillingness to pay (WTP) for a box of cookies with a nutritionallabel is estimated to be about 11 per cent above the price ofthe box of cookies without a nutritional label. Consistent withprior expectations, our results also indicate a difference betweenthe WTP of individuals suffering from diet-related health problems(estimated mean 13 per cent) and those who do not suffer anydiet-related health problems (estimated mean 9 per cent).     

开放条件下国际资产定价模型的解析与检验

随着经济全球化的不断深入，国际资本市场的一体化程度也在不断加强，敌对国际资产定价问题的探讨显得颇为重要。尤其对开放条件下的国际资产定价理论与实证研究进行系统的梳理与分类，并对该领域现有研究中存在的问题提出未来研究的方向，更有学术价值。     

事前与事后市场细分方法的比较研究

随着市场细分研究的深入,细分方法由以定性分析为主的事前细分法逐渐发展到结合定性与定量分析的事后细分法。在实际应用中,事前与事后细分方法都可以应用,但孰优孰劣未知。主要对两种细分方法进行对比分析,探讨两种市场细分方法的细分效果并分析哪种细分方法的效果更佳。     

基于客户关系管理的销售培训研究

借助客户关系管理思想,从“细分”和“技术化”的角度,对销售培训的对象、目标和销售培训计划的制定等内容进行了全面细致的阐述。     

基于模糊聚类的物流市场细分方法探讨

探讨了一种定量的物流市场细分方法,将行业需求特征和客户具体需求特征作为市场细分的依据,运用模糊聚类法细分市场。在此基础上,根据企业自身状况动态调整细分市场的数量和规模,寻找目标市场,为企业战略决策、产品定位和营销提供一定依据。     

Chinese and British consumers’ evaluation of Chinese and international brands and factors affecting their choice

This paper examines Chinese and British consumers’ evaluations of Chinese, and international brands, and factors affecting their brand choice. The results support recent findings of a decline in Western brands’ preference in China. But, these are attributed to several factors. The findings show country of origin does not affect Chinese brand choice, has a great effect on British choice between Chinese and other brands; brand value, and brand familiarity influence Chinese choice whereas brand reputation, and brand trust determine British choice. Implications for Chinese domestic and international expansion strategies, demographics’ influence, and cultural differences are discussed.     

Dynamic efficiency assessment of the Chinese hotel industry

The paper introduces for the first time a totally dynamic two-stage approach to analyzing the hotel industry's technical efficiency at the sub-national level. The first stage uses data envelopment window analysis (DEWA) to assess regional hotel sectors' technical efficiency over time. Unlike previous studies, the second stage uses a dynamic Tobit model to investigate the impact of macro contextual factors on the hotel sector efficiency. The study chooses the Chinese hotel industry during the period 2001-2006 as its application setting. The findings of the investigation indicate that the Chinese hotel industry is approaching an efficient operation in general, recovering from a major dip in 2003 resulting from the Severe Acute Respiratory Syndrome (SARS) outbreak. In addition, the study introduces a novel two-dimensional efficiency-based matrix to assess the competitive advantage of different regions of the Chinese hotel sector. The paper presents strategic market implications for hoteliers, government decision-makers, and destination management organizations. The proposed methods are applicable for situations in which an exogenous event of a destabilizing impact (e.g., SARS) does occur.