大学生旅游市场营销误区浅析

大学生旅游市场因其蕴含的巨大潜力已成为业内商家关注的亮点,但在经历了几年的研究与开发之后,大学生旅游市场并没有发生显著的变化,反而似乎已变为让商家望市兴叹的“鸡肋”。文章对这一现象进行了重点分析,找出关键的营销误区,并提出相应的改进建议。     

Idea and goals of environmental protection and ecological construction in the 11^th five-year plan period

In this paper, the executive of the 10th Five- Year Plan in the field of environmental protection and ecological constrution is reviewed, and the charactristics of economic growth and its environmental impact on the 11^th Five-Year Plan is forecasted and analyzed. A principal idea of eavironmental protection and ecological construction is put forward for the 11^th Five-Year Plan pertod： strensgthen the point treatment in key areas and set the main targets based on the idea. The relating countermeasures in national level are proposed as follows： set up appropriate ideas for official achievements by launching resources and environmental cost acconting; adjust the industrial struacture actively by industrial policies and strenuous work; develop circular economy, change the mode of environmental protecgon from end treatment to headstream and proeess control： strengthen the market mechanism in the process of pollution treatment, set up the system of ＂who treats who benefits＂ ; perfect interrelated laws and standards, strengthen the ability of environmental munagement; lay extra emphasis on two key targets： water pollution tretment in key river basins and management of the reserves; and combine the ecological consnuction and poverty alleviation in higher level.     

我国国债市场的金融功能与流动性分析

国债市场是货币市场的重要组成部分,在发达国家其金融功能已超越财政功能。我国国债市场由于流动性水平较低,难以执行宏观金融调控功能。为此,应当合理规划我国国债市场,并以提高其流动性水平为目标,拓展我国国债的金融功能。     

浙江省水利投融资的分析

在剖析了浙江省近年水利资金投向结构及水利建设资金来源构成的基础上，对浙江水利资金投向结构发生变化的原因以及浙江水利融资的特点进行了分析研究，提出了今后稳定水利投资规模的对策和建议。     

管理文化演进的规律性探究

管理文化是指人类在管理活动中共同创造、共同维持、共同发展的物质财富和精神财富的总和。它包括四个层次的内容:一是管理物质文化,二是管理制度文化,三是管理意识文化,四是管理心理文化。管理文化的演进是按照这四个层次由低到高依次循环进行的。现代管理文化近百年的演进历程可分为三个大的周期。     

循环经济模式和实施层面的再分析

循环经济是一种基于可持续发展理念基础上的新型经济发展模式,其本质是生态经济。它的运行模式就是经济系统的可持续发展模式。循环经济的实施层面有企业层面(微循环),区域层面(小循环)和社会层面(大循环)。本文在此基础上,提出了循环经济实施的第四个层面：废物处置与再生产业(超大循环),并提出应在这四个层面上形成更加完善的一体化循环经济社会体系。     

股票价格对物价水平的影响

股票价格作为最重要的金融资产价格，会通过“财富效应”、“替代效应”、“预期效应”、“新产品效应”和“工资效应”等途径影响投资和消费等宏观经济变量，进而影响包括商品劳务价格在内的一般物价水平。在发达国家和发展中国家，股票价格影响物价水平的方向和程度有着重大区别。     

对西部基层商业银行提高经济增加值的思考

实施以经济增加值为核心的绩效考核,在金融资源匮乏的西部欠发达地区,基层行面临着经营核心目标与业务计划体系的统一、经营效益增长与市场份额增长的关系、产品定价机制问题、相对单一的信贷资产结构与降低经济资本占用、财务核算体系中业务风险体现不充分等两难选择。西部基层行必须从转变经营理念,完善组织结构,构建与完善管理信息系统、业绩评价系统、部门预算等方面创造条件为推行经济增加值奠定基础。在经济资本约束下,西部基层行在经营管理工作中要牢固树立价值最大化的经营理念,平衡好规模与效益的关系,加快经营结构的调整及强化风险管理等。     

Involving suppliers in product development: Insights from R&D directors and project managers

While there is increasing evidence that involving suppliers in new product development (NPD) is important, and for many firms even inevitable, there is also evidence that not all such efforts are successful. Firms aiming at implementing this strategy effectively have to pay close attention to several contingency factors on the organizational level and properly manage supplier involvement on the project level. The exploratory case study research underlying this article explores key issues to be considered when involving suppliers in NPD and the counter measures they can take. Our research shows that companies differentiate between so-called “know-how” and “capacity” projects, and that they manage them differently. Furthermore, this research shows that firms outside the automotive and high-tech manufacturing industries are likely to intensify supplier involvement in the future.     

Logics,Leaders, Lab Coats: A Multi‐Level Study on How Institutional Logics are Linked to Entrepreneurial Intentions in Academia

Situated in the context of academia, this study integrates ideas from institutional theory, person‐environment fit theory and leadership research to conceptualize and examine the cross‐level link between the organizational‐level institutional logic of research commercialization and the entrepreneurial intentions of researchers. Multi‐level analyses based on a sample of 254 researchers working for 85 research group leaders in 49 German research institutes reveal that two distinct attributes of research group leaders – that is, their track records of entrepreneurial behaviour and their entrepreneurial intentions – play a significant role in transmitting the organizational‐level logic to the individual level. We also observe a complementary interaction between organizational‐level commercialization logic and the entrepreneurial track records of leaders. We discuss how these findings advance our understanding of science commercialization through academic entrepreneurship and how they inform institutional theory and theory development in other domains of entrepreneurship research.