商务英语阅读图式构建策略

图式理论是目前商务英语阅读教学研究的热点。文章以图式理论为理论背景,在分析图式输入对商务英语阅读重要性的基础上,从内容图式、形式图式、语言图式三方面提出了商务英语阅读图式构建策略。     

企业社会责任报告鉴证意见是否具有信息含量——来自我国上市公司的经验证据

近年来,我国上市公司披露企业社会责任报告的现象越来越多,企业保证社会责任报告质量的方式有两种:一是独立第三方出具的企业社会责任报告鉴证意见;二是企业董事会对企业社会责任报告质量出具的自我承诺。这两种保证形式是否具有信息含量是大家所关心的问题。本文以沪深两市2009—2010年披露企业社会责任报告的940家上市公司为研究对象,依据信号传递理论,运用事件研究法研究发现:企业社会责任报告鉴证意见具有正向的市场反应,而董事会承诺不具有市场反应。根据我国的制度背景、理论分析和实证结果,从如何完善我国的企业社会责任报告鉴证标准、鉴证主体、鉴证客体、政府部门对董事会承诺的监管重点等方面提出了政策建议。     

并购式内创业中的人力资源整合水平和模式研究

When firms start intrapreneurship by merger or acquisition, the level and pattern of human resource integration becomes a critical issue. However, extant literature has paid scant attentions to this issue. Drawing on the previous researches on M&A intrapreneurship, the present article collected primary data of the level and pattern of human resource integration in M&A intrapreneurship by means of in-depth interviews and used content analysis method to structurally analyze the data. The results showed that enterprises engaging in M&A intrapreneurship generally choose a high or intermediate level of HR integration. Specifically, enterprises at high level of HR integration tend to absorb employees from the acquired directly or recruit afresh employees, while enterprises at intermediate level of HR integration are inclined to adopt an agent-type of integration pattern. Translated from Zhejiang daxue xuebao(Renwen shehui kexueban) 浙江大学学报(人文社会科学版) (Journal of Zhejiang University (Humanities and Social Sciences)), 2007, 37(1): 178–189     

The 7th Asia-Pacific CHRIE Conference

Despite the increase in use of user-generated electronic content as an information source by tourists, its influence in destination image formation is not yet fully understood. This research aimed to explore the communicated destination image held by tourists to Zanzibar Island (Tanzania) by utilizing communications in Lonely Planet. Content analysis of 214 posts using TextSTAT yielded 13 destination attributes. Comparatively, functional attributes were dominant in potential tourists whereas post-travel image perception was dominated by psychological attributes. Those who have visited tended to have a positive image of the island compared with those who are planning to visit the island. The results necessitate the differential use of the functional- and psychological-based information in communicating with tourists at different information-search stages. Studies to capture communications in another language are recommended as well as the employment of methodologies that might reveal hidden images held by tourists.     

Deployment of Restaurants Websites’ Marketing Features: The Case of Spanish Michelin-Starred Restaurants

ABSTRACT

Websites have become a fundamental marketing tool for tourism businesses and have a special importance for highly rated restaurants. The aim of this article is to propose and apply a model to evaluate the deployment and adoption of website marketing features of restaurants from a specific category. The model is based on the application of an extended model of Internet commerce adoption (eMICA) technique for technical depth, combined with content analysis for breadth. This study analyzes the website features and capabilities for Spanish restaurants in the 2015 Michelin Red Guide. A total of 102 restaurants were analyzed. The results of the website evaluation model suggest that, despite the importance of the restaurant sector in the economy and in the tourism industry, the websites of high-quality restaurants require improvements to adapt to customers’ demands. Results further found that these websites are not tourist-orientated and are established at different stages of development.     

Promoting Gondwana: presentation of the Gondwana Rainforests of Australia World Heritage Area in tourist brochures

An 800 km stretch of the Eastern coast of Australia contains some of the last remnant fragments of the sub-tropical rainforests that once covered much of the region. This natural resource – declared as World Heritage in 1986 as the Central Eastern Rainforest Reserves of Australia, but now known as the Gondwana Rainforests of Australia – serves as an important drawcard for tourist visitation to the region. Using a content analysis of 343 tourism brochures collected across one section of the Gondwana Rainforests area, this study examined the extent to which ‘rainforest’, ‘World Heritage’ and the ‘Gondwana Rainforests’ are present within text and imagery. Findings reveal a low prevalence of this ‘branding’; indeed only 3% of brochures mention ‘Gondwana’ or ‘Gondwana Rainforests’. As presentation is a key component of World Heritage-listed forests like Gondwana, the study's results reveal the importance of building awareness of the brand in the minds of users and the community.     

Advancing destination image: The destination content model

Knowledge of the mental representations that individuals hold about tourist destinations are important to understand their intentions. These mental destination representations have often been investigated by applying the concept of destination image. This study argues that the extant literature is often rather atheoretical and lacks operational rigor. These are major shortcomings which undoubtedly hinder the development of academic and managerial insights. In response, this study draws on contemporary psychology to develop the destination content model, comprising three informational components held in individuals‘ minds about destinations. The present study further outlines preferable methods and measures for each component, thus aiding researchers to investigate mental destination representations.     

Intended destination image positioning at sub-provincial administration level in China

Tourism development is officially recognized by the Chinese central government as one of the strategic pillars of the country's economy. Hence, regional authorities are responsible for developing positioning strategies for their tourism destinations. This study investigates the following: (1) the variety of planned image positions among sub-provincial prefectures in China; (2) the commonalities of these image propositions across China and (3) the differences within and across the regions and provinces. This research is based on a representative sample of tourism development plans of 77 prefectural administrations. The texts (in Chinese language) were content analyzed and condensed in two steps into semantically similar terms and concepts. The results show that image-positioning objectives are generally lean in the planning documents lacking sophistication and creativity. The variety of used image terms tempts to believe in quite different positioning goals. Yet, from a compound perspective, this does not yield very distinct overall image positions.     

Evaluating museum visitor experiences based on user-generated travel photos

ABSTRACT

This research introduces online travel photos published on social media platforms as a complementary data resource to examine the behavior and experience of museum visitors. The practical value of online travel photos is demonstrated through a case study of popular Hong Kong museums, particularly by using the photo content and metadata available from the Flickr platform. The proposed approach is a generic method for understanding museum visitor behavior and preferences, and supports museum practitioners in developing improved products for visitors. The case study findings are particularly beneficial for tourism managers, especially those in Hong Kong, in promoting and attracting tourists to visit local museums.     

宁夏沿黄城市群建设的理论和实践探讨

构建与发展宁夏沿黄城市群是21世纪宁夏提高城市化水平的战略选择,需要理论上的探讨和实践中的摸索。从理论上而言,发挥城市群的组团效应是构建宁夏沿黄城市群的出发点,从实践中看,实施中心城市带动战略和建设内涵式大银川是构建宁夏沿黄城市群的立足点和着力点。