文化经济的融合发展与政府策略——北京文化创意产业发展述评(2006—2007年)

北京文化创意产业的提出和发展,为北京文化经济的融合与兴起提供了重要条件。通过政府的规划引导和财税、金融政策的支持,北京文化经济保持快速增长,文化行业集聚趋势显著,产业布局团块和带状特征鲜明,产业支柱地位牢固确立。北京文化经济的繁荣发展,很大程度上取决于能否在把握文化经济地理资源、提高文化经济政策执行力、参与全球文化经济分工体系、培育文化经济生长点、规划合理的知识产权制度、建立规范的文化经济调控机制以及统一规划的国家文化安全政策等方面取得重要进展。     

Creative destruction Zhu Jia Jiao, China

Chinese water towns have experienced tourism investment since the adoption of the Open Door Policy in 1978. These river-based settlements offer an ancient small-town atmosphere, historic architecture, and a diversity of heritage commodities. The implications of this development in one such town, Zhu Jia Jiao, are examined through application of the model of creative destruction. Data collected on investments, tourist numbers, and resident attitudes reveal that this destination is in the model’s second stage of advanced commodification, which may be maintained if limits are placed on arrivals. Findings should be beneficial to other communities which are basing their development on marketing small-town heritage.     

以文化创意产业发展促推居民消费质量提升研究

世界金融危机后大力发展文化创意产业成为我国经济增长方式的重要发力点和我国居民消费质量提升的主要手段。依托现有有利条件,进行文化创意产业的合理布局与调整,加强与低碳产业、生态旅游的融合,我国的主要发展产业:文化创意,也是适应"两型社会"建设要求,促进产业结构调整、居民消费结构转变的重要举措。     

全球化背景下文化创意产业创新模式研究

作为一种新兴产业,文化创意产业成为我国经济结构调整和经济发展方式转变的重要手段。尤其是自2006年以来,文化创意产业在中国展现出强劲的发展势头,文化创意产业园区如雨后春笋般在各大城市兴起,有关文化创意产业的博览会、设计周、动漫展、高峰论坛等也是层出不穷。这表明中国已经迈开了从"中国制造"走向"中国创造"的伟大脚步。通过分析全球化的特征及其对中国经济的影响来揭示我国文化创意产业发展的必然性和前进方向,针对我国文化创意产业的发展现状总结其发展的创新模式。     

创意人才和创意城市相互作用机理分析

随着创意经济时代的到来,吸引、培育创意人才和发展创意城市已经成为发达国家或地区发展的重要议题。论文在界定创意人才、创意城市内涵的基础上,对两者相互作用机理进行了深入分析,以图为国内创意人才、创意城市的共同发展提供有益的理论借鉴。     

The business model and balanced scorecard in creative tourism: the ultimate strategy boosters

Despite the various studies on creative tourism, little managerial frameworks such as a business model and a balanced scorecard are investigated for this new phenomenon. The overall image that emerges from the literature is ambiguous and fuzzy. Also, many activities known as creative tourism experiences may provide new participative experiences but rarely include a creative process. This study covers a whole aspect in designing a feasibility test model for creative experiences based on balanced scorecard through qualitative content analysis and as the essence of that, a Business Model by content validity and clustering analysis. Analysis of data by the mentioned methods reveals that four perspectives and 13 critical success factors are essential for the feasibility of a creative tourism experience. In addition, 22 indicators in 3 main dimensions determine the success of a creative tourism business model. This study is part of a growing body of research focused on discovering hidden aspects of creative tourism.     

信息化环境下物资需求计划管理内部控制问题研究

完善和创新信息化环境下物资需求计划管理内部控制体系已成为企业成功的重要关键,具有现实的经济意义。     

拉链在服饰设计中的创意表达

拉链虽然在服饰整体设计中占的面积较小,但可以运用色彩、材质等的变化方法起到画龙点睛的作用,成为服饰中的视觉焦点。因此拉链在服饰设计中的形式表达已从功能向多样转变,拉链的创新使用已成了一个装饰性、实用性、创意性等集多元化于一身的新元素。     

中国创意服务贸易国际竞争力比较研究——基于TC指数和相对(技术)复杂度指数

在分析中国创意服务贸易特征的基础上,运用贸易竞争力(TC)指数和相对(技术)复杂度指数,采用UNCTAD发布的最新统计数据,对中国以及世界其他五个国家的创意服务贸易的国际竞争力进行了比较研究。结果显示:我国创意服务贸易已具备一定的国际竞争力,在世界创意服务贸易的地位也不断提升,但是各分项发展很不平衡。因此,要加强对进出口市场的了解,优化出口结构,提高创意服务进口的技术水平,同时注重创意服务高端人才的培养与引进。     

Consumer engagement behaviors in the online wildlife trade: Implications for conservationists

This study investigates consumer engagement behaviors in the online wildlife trade, drawing implications for conservationists. The first study undertook a quantitative content analysis of 500 Facebook posts in wildlife trade lateral exchange markets to show how creative strategies, media type and persuasion tactics influence the number of likes and comments that posts receive. The second study then undertook a thematic discourse analysis to develop a rich understanding of the culture, beliefs and motivations that influence how consumers engage in the markets. Findings showed that an overwhelming majority of posts use a functional or informational strategy and that when posts use overt persuasion tactics the number of comments decrease. A conceptual model of how cultural factors may impact the success of marketing strategies is then proposed. These findings have implications for conservationists who seek to build engagement with wildlife trade consumers online.