商业银行信用卡交叉营销管理探索

随着国内银行信用卡业务竞争的进一步加剧,传统营销方式的效率已经不能满足业务发展的需要,各家银行都积极尝试零售业务的战略转型,探索新的营销运作模式。实施信用卡交叉营销,由于可以充分利用客户资源,降低营销成本,成为商业银行加快结构转型,提升核心竞争力的必然选择。但由于信用卡业务自身特点的限制,国内商业银行信用卡交叉营销还存在不少问题,需要从内部机制、客户、渠道、产品等多个方面入手加强交叉营销的管理。     

基于ORACLEEBS系统实现企业客户信用管理

本文从承钢客户信用管理建设出发,论述如何在oracle电子商务套件（oraceebs）上实现企业客户信用管理,如何通过信用检查机制控制欠款发贷规模,从源头上降低企业应收账款的风险。     

公募基金与阳光私募基金经理的投资能力实证分析

我国公募基金与阳光私募基金的发展从20世纪80年代末至今得到了长足的发展。主要采用TM模型和HM模型对基金经理的选股能力和择时能力进行了对比分析,总体来看,私募基金经理的投资能力优于公募基金经理。当用成功概率法进行辅助性验证的时候,发现两种激励模式下基金经理对市场方向的预测和判断基本相当,公募基金经理还略胜一筹。分析结果,我国基金行业基金经理的投资能力不具备显著的差异,投资业绩的差异关键在于对仓位的控制以及策略的灵活性。     

现代化商业不诚信的危害及解决途径

中国经济的发展和科技的进步对现代商业和商业现代化产生了巨大的影响。而在中国初级阶段的市场经济环境下,商业"不诚信"这一现象也可能通过现代化的手段造成更大的危害。针对这一状况,可以通过法律、行政、企业等途径的控制与调节解决问题,以保证我国现代商业的健康、持续发展。     

对湖南省银行卡用卡情况的调查与思考——以长、常、衡三市为例

湖南省无论从率先开展银行卡助农取款服务,还是推广银行卡升级换代等都取得了一定成就。但也存在着持卡人用卡情况仍欠佳、用卡领域狭窄、服务欠完善、环境欠佳、法规环境欠优化等诸多问题。已成为银行卡产业发展的瓶颈。改变信用卡发展严重滞后现状,增加居民收入与改变消费观念,加大银行卡推广力度,加快银行卡产品创新,创造良好的银行卡受理和法规环境。拓展并规范信用卡市场无疑是一条有效途径。同时,应大力培养消费者良好用卡理念,避免“睡眠卡”的出现,提高持卡人用卡频率,增强用卡安全意识。推动银行卡产业的发展。     

Idiosyncratic use of credit facilities by consumers in an emerging economy

A worldwide increase in household debt since the turn of the century has created considerable concern about the indebtedness of households, especially those in emerging economies that have been hit particularly hard by the global economic slump. In this study, the credit consumption of consumers in Swaziland (N = 264) was investigated by means of a survey that aimed to identify and describe factors that encouraged consumers' use of credit, the influence of credit on their buying behaviour when choosing major household appliances or furniture as well as consumers' knowledge of the conditions of credit facilities that were available for their use in retail. Findings revealed that consumers unequivocally appreciate the convenience that is associated with credit, specifically to cope with unexpected purchases, to benefit from special offers and opportunity to afford expensive goods. These advantages apparently negate the negative consequences such as high interest rates and strain on household budgets. Mean scores that were obtained in the knowledge test that only reflected upon credit agreements that respondents have actually entered into in the past, confirmed their ignorance pertaining to their contractual obligations and their consequent vulnerability. Consumers' age and gender seem to have noteworthy consequences for efforts to enhance informed consumer decision‐making. Younger females were significantly better informed that their older counterpart while the reverse was true for males, although differences were not significant. The significant inverse relationship between income and the LS‐means for the credit knowledge test differ from findings in developed countries and provide valuable opportunity for further investigation.     

商业银行国家助学贷款之风险分析

文章着重论述了国家助学贷款的信贷风险问题,指出国家助学贷款是一种财政贴息无担保的信用贷款,是一项公共政策;提出防范助学贷款的信贷风险,需要构建以国家征信体系为基础的社会诚信环境,完善全国性的个人征信信息系统,大力推广生源地贷款,创建助学贷款的风险管理系统。     

高校学生诚信档案管理刍议

学生诚信档案是学生档案中不可缺少的补充,建立完善的诚信档案可以科学的评价学生并能有效的提高学生素质。本文从我国高校诚信档案的现状,加强诚信档案管理的必要性、作用、意义及思路等方面着手,论证了加强高校学生诚信档案管理的重要性。     

在央行新支付管理办法下的电子商务信用机制研究

近期中国人民银行发布了《非金融机构支付服务管理办法》,办法对从事网络支付等与电子商务支付相关的服务企业作出了相应的规范要求,这必将对电子商务信用体系带来新的建设思路。本文通过对人民银行新支付管理办法的解读,通过对已有的电子支付和预付卡的交易模型的分析,探讨了在该办法体系下的电子商务信用的建设机制,提出了运用支付服务实现信用机制的方法,并基于该方法给出了实现信用评价的模型,通过在重庆市公众城市一卡通中心的实际运行,验证了模型的合理性。