邮轮游客三亚停靠期间的产品供给研究

三亚旅游行业的优势对国际邮轮游客来讲发生了转换,酒店接待优势和高尔夫娱乐优势因为邮轮游客不参与而得不到体验,旅游行业产业链条发展不均衡,购物、交通和娱乐方面的劣势尽显,店内五星店外无星的服务现状对邮轮游客留下了不良的印象。为了吸引邮轮游客,实现国际旅游城市的战略目标,三亚需要审视现有的竞争优势,通过新产品的供给来培育新的竞争优势。     

The moderating effect of personal and situational characteristics in behavioural factors affecting ports of call

This research aims to study the moderating effects of cruise passengers’ gender, age, education, and prior experiences on a Mediterranean port of call destination image formation and the influence that image and passenger satisfaction has on future behavioural intentions. The partial least squares technique is applied to test the hypotheses developed with a sample of 492 cruise passengers. Our findings show that (1) gender, age, education, and experience have a moderating influence on the image of ports of call, on cruise passengers’ satisfaction, and on future behavioural intentions derived from cruise passengers’ satisfaction; (2) prior experience has a moderating influence on the image formation of ports of call.     

Taiwanese Cruise Tourist Behavior during Different Phases of Experience

This study examined the influences on the decisions and experiences of Taiwanese cruise tourists during different phases of leisure experience. The study results demonstrated that trip price and duration were the two main influences on tourist decisions during the anticipation phase of planning their trip. During the on‐site experience phase, the determinants of tourist reasons for using different services during their cruise varied. Notably, price only slightly influenced total tourist satisfaction and re‐purchase intention during the recollection phase, whereas service quality exerted a major influence. Copyright © 2011 John Wiley & Sons, Ltd.     

对国际邮轮人才培养的战略思考

经济社会的快速发展使中国邮轮产业即将迎来快速发展时期。我国巨大的邮轮产业市场容量对邮轮人才的培养提出了急迫的需求。我国邮轮人才培养存在办学层次普遍偏低、,人才培养专业面窄、教学手段过于传统、教学体系不够完善等问题。要培养具有国际视野、通晓国际邮轮管理事务与规则的邮轮人才,我国必须加强对国际邮轮人才在基础知识、心理素质、能力结构和团队合作精神等方面的培养。     

邮轮霸船之法律考量——以《旅游法》为分析进路

邮轮霸船已成为邮轮旅游发展之实质障碍,在2013年《中华人民共和国旅游法》(以下简称《旅游法》)生效之后,将邮轮霸船行为置于《旅游法》框架下进行考量确为解决问题之良策。首先明确邮轮公司与旅客各自的法律定位,邮轮旅客身份发生了从旅客到消费者再到不轨旅客的嬗变,将邮轮公司定性为《旅游法》下的履行辅助人则更为恰当,并厘清彼此之间的法律关系,进而分析邮轮霸船中"不轨旅客"因违反法定义务而对邮轮公司法定权利的践踏与公共秩序安全的危害。为此,邮轮霸船问题的有效解决亟须确立"疏堵并举"的法治化治理理念,严格执法,并以倒逼的方式来培养旅客的规则意识,同时,需要通过域外旅游纠纷裁决制度的本土化构建来形成一套行之有效的争端解决机制。     

环南海国家邮轮产业全产业链构建机制研究综述

相比欧美邮轮产业,环南海国家的邮轮产业由于发展时间短、基础设施薄弱,产业整体处于产业链的低端水平,产业链价值增值效应不够明显.以邮轮全产业链作为研究对象,从全产业链内涵、全产业链动力机制等方面,对国内外文献进行分析和总结,力求对邮轮全产业链的相关研究进行系统梳理.研究发现区域性邮轮产业采取全产业链的运营模式能增强联合抵抗风险的能力,合作共赢将会产生协同效应,促进产业的升级和发展.     

Tourism managers' view of the economic impact of cruise traffic: the case of southern Spain

This article focuses on analysing the perception that the tourism sector itself has of its impact in cities at which cruises call. We use a sample of 371 managers of tourism establishments in the hinterlands of two Spanish cruise ports. The conclusions confirm the good public image that cruise traffic has traditionally enjoyed. However, the vision that the managers have is not uniform but depends on the characteristics of the tourist establishment and its own experience. Managers also advocate the direct intervention of the public administrations, even with economic aid, to favour the implementation of cruise tourism in their cities.     

Mechanism design in an integrated approach towards revenue management: the case of Empress Cruise Lines

This paper investigates an integrated form of revenue management through the case of Empress Cruise Lines (ECL). The case highlights a multidisciplinary approach towards how demand and supply factors should be integrated in the form of four decision sets in revenue management decisions – the value set, the segmentation set, the sensitivity set and the forecasting/allocation set. Also, the use of mechanism design allows the firm to separate markets for better forecasting of revenue from each segment. The case also shows that segments could be incentivized to behave differently, and to behave in alignment with ECL's policies so that capacity could be optimally allocated and revenue maximized.     

Recollection of the Sea Cruise: The Role of Cruise Photos and Other Passengers on the Ship

This study examines (1) which cruise experience induces the recollection of the cruise trip, (2) the role of recollection in cruisers' future behaviors, and (3) the moderating roles of photo purchases and interactions with other cruisers in the formation of recollection. This study analyzed an empirical data collected from 300 luxury cruisers. The results indicate that four dimensions of cruise experiences (education, entertainment, aesthetics, and escapism) generated the cruiser's recollection. In addition, photo purchases and interactions with other cruisers had significant moderating effects on the relationship between education and recollection. Finally, a cruiser's recollection enhanced behavioral intentions.