论高校新校区校园文化建设——以上海电机学院临港新校区为例

校园文化建设是高校新校区建设工作中的重要组成部分.如何加强新校区的校园文化建设,更好的发挥校园文化的育人功能是高校日益重视的问题.本文以上海电机学院临港新校区的建设为例,结合学校的中长期改革发展规划纲要,阐述了高校新校区校园文化建设的必要性和建设原则.     

FOREIGN ENTRY,CULTURAL BARRIERS,AND LEARNING

This paper examines the longevity of foreign entries. Hypotheses are developed on the mode (start-ups vs. acquisitions) and ownership structure (wholly owned vs. joint ventures) in relation to cultural distance. The hypotheses are tested within a framework of organizational learning, using data on 225 entries that 13 Dutch firms carried out from 1966 onwards. Results show that the presence of cultural barriers punctuates an organization's learning. Cultural distance is a prominent factor in foreign entry whenever this involves another firm, requiring the firm to engage in ‘double layered acculturation.’ We also identify locational ‘paths of learning.’ The longevity of acquisitions is positively influenced by prior entries of the firm in the same country. Similarly, the longevity of foreign entries, in which the firm has a majority stake, improves whenever the expanding firm engaged in prior entries in the same country and in other countries in the same cultural block.     

文旅特色小镇投资建设风险研究

近几年国家和地方政府出台了一系列政策支持特色小镇的建设,掀起了特色小镇的开发热潮.文旅特色小镇作为特色小镇的重要组成部分,近几年来建设火热,但是同时也出现了大量"空心镇"的投资失败的现象.如何在项目生命周期尚未开始前,较准确的把握文旅特色小镇的开发建设的各类风险,对于投资而言显得比较重要.本文通过案例研究、文献研究并结...     

企业文化刚性的成因及其克服

企业文化是维护企业竞争优势的一个源泉,对企业发展具有重要的推动作用.但在企业发展过程中,企业文化有可能产生文化刚性,将企业锁定于某种僵局的状态,从而阻碍企业的发展.因此,在企业成长过程中,需要采取有效措施克服文化刚性,以保持企业的持续性成长.     

历史文化街区业态特征及其影响因素研究——以长沙太平街为例

历史文化街区业态的特征是市场规律的体现。本研究以长沙太平街历史文化街区实地调研数据为主,网络平台相关数据为辅,对商铺业态分类,从多个视角透视街区业态特征,运用无序多分类逻辑回归,探讨业态类型的影响因素。研究发现：（1）历史文化街区商铺业态类型可优化为餐饮、购物、住宿、游览娱乐和其他5个大类15个中类;（2）业态水平空间分布表现出商铺面积规模的插花分布现象和业态两两组合的多样化特点,业态垂直空间分布由低层向高层表现出商铺数量、业态种类递减,商铺面积规模递增,业态多样性弱化、集中性强化的态势;（3）业态空间集聚表现出街巷入口、尽头的垂直分布集聚和商铺面积规模的“集聚-分异”现象;（4）商铺面积规模、街巷类型和集体记忆表征水平变量显著影响业态类型,饮品、小吃、服装、特产、住宿类型业态布局与街巷类型变量存在显著相关关系,特产、饰品、住宿类型业态布局与商铺面积规模变量存在显著相关关系,服装、娱乐类型业态布局与集体记忆表征水平变量存在显著相关关系。     

俄罗斯“博物馆保护区”的发展、特征及其启示

俄罗斯博物馆保护区兼顾有形与无形文化遗产保护的综合管理,关注人文环境与自然环境的整体保护问题。通过对俄罗斯文化遗产保护体系的梳理,基于博物馆保护区在俄罗斯文化遗产保护体系中的地位,对俄罗斯博物馆保护区的基本概念、分布特征、保护区划和基本分类等内容进行研究。最后,从整合机制和管理机构设置两方面分析中国历史文化街区保护存在的问题,提出作为文化机构的博物馆保护区制度,将为完善中国历史文化街区的保护制度提供必要的借鉴和启示。     

西方国家文化产业的就业特点

自"世界文化政策大会"召开20余年来,文化产业发展大潮已席卷大多数西方国家.根据西方学者的相关研究,西方国家文化产业就业主要呈现以下七个特点:巨大的就业量、较快的就业增速、主要分布在都市区、分布倾向于发达大城市、各地域具有不同的优势部门、产业结构中"生产"功能增长显著、生产活动中中小型企业处支配地位.结合我国的实际状况,西方国家文化产业就业可以给我国如下启示:就业应成为文化产业发展的指示器;文化产业不是绝对的支柱产业;要扶持优势产业以促进城市竞争力;农村地区可以适当发展文化产业;文化产业不等同于高新技术产业;注重对小企业的扶持.     

Exploring the influence of tourists’ happiness on revisit intention in the context of Traditional Chinese Medicine cultural tourism

Based on how tourists interpret the destination experience and on attachment theory, this study investigates the influencing mechanism of tourists' happiness on revisit intention for traditional Chinese medicine (TCM) cultural tourism destinations. Three tourist samples confirm the three dimensions of tourists' happiness: positive emotions, engagement, and meaning. Two surveys were conducted to test the direct and indirect influence of tourists' happiness on revisit intention and the moderating role of tourists' health consciousness. The results show that tourists' happiness promotes memorable tourism experience and place attachment, in turn stimulating revisit intention. The results also support health consciousness as a significant moderator between happiness, place attachment, and revisit intention. The findings enrich theoretical understanding of tourists’ happiness and provide marketing and management advice for TCM cultural tourism destinations.     

Does it pay off for museums to foster creativity? The complementary effect of innovative visitor experiences

This paper aims to explore the link between creativity orientation, investment in visitors’ experience and operating and funding performance in tourist attractions, taking museums as a case study. The empirical work is based on an analysis of the information provided by a sample of Spanish, French, German, British and American museums. The findings highlight the positive impact of creativity orientation on museums’ operating performance, but show a curvilinear effect on funding performance. The use of new technologies and adaptation to the audience proves positive when seeking to attract visitors.     

基于资源整合理论的徽文化旅游圈构建研究

文化旅游资源是发展文化旅游的基础和前提条件,进行文化旅游资源开发则是提高区域旅游业持久生命力与吸引力的关键.文章从资源整合的理论依据入手,在分析古徽州文化旅游开发现状的基础上,提出了徽文化旅游资源整合的可行性和初步构想,指出整合文化旅游资源,构建徽文化旅游圈是徽文化旅游可持续发展的关键.