试论企业文化传播的内涵和特点

企业文化传播是推动企业文化发展,促使企业文化落地的重要途径和工具。但是,企业文化传播是企业文化研究中一个较为薄弱的环节。文章对企业文化传播的内涵进行了解析,并阐述了企业文化传播的多元化、长期性、符号性、整合性、层次性、开放性特征,以助于企业更好地开展企业文化传播,实施先进企业文化管理。     

发展中的旅游人类学

20世纪70年代，旅游成为当代人生活的一个重要组成部分，同时带来各种社会文化的碰撞和变迁。这一问题引起了人类学家的注意，他们就旅游者及其类别，旅游的目的、动机和方式，旅游给东道国带来的文化影响和社会问题等论题进行研究，广泛吸收其他学科的基本理论，形成了人类学独特的基础理论，并在此基础上形成了人类学的一个分支学科－旅游人类学。     

旅游地文化空间及其演化机理

旅游活动的文化属性决定了旅游地本质上是为旅游者提供一个文化空间。从旅游地文化的空间研究转向空间的文化研究,并厘清旅游地文化空间的内涵及其演化机理,寻求旅游地的文化发展规律,有助于解决旅游规划与开发中"造文化、造景观"的困境。基于空间生产和景观生态学原理,以及旅游地文化空间的活态性,旅游地文化空间的时间和功能演化是由原居民的生产与生活空间演变为服务于旅游发展的生产与生活空间的过程。旅游地文化空间在形态上,则表现为文化节点、文化轴线、文化场、文化域面等基本空间形态的形成与演化。文化场作为最为重要的空间形态,它是旅游地进行生产、生活与服务的真实场景,体现了人与旅游景观的社会文化关系。     

发展文化产业 叫响文化品牌

济源市坚持"文化立市"、科学规划布局、打造文化精品、兴建文化"地标",以发展文化产业。未来济源市须构建一个总体布局、叫响一大品牌、开发三大重点文化资源,同时,要深化文化体制改革、以项目建设推动文化产业发展、完善文化产业投融资服务体系、培育新兴文化业态、加强文化人才队伍建设。     

陕西省水文化遗产保护与利用

为系统探讨陕西省水文化遗产的保护与利用,丰富相关理论与实践,按照理论分析-现状分析-对策研究的思路,从陕西省水文化遗产内涵与价值分析出发,对陕西省水文化遗产构成类型进行梳理,指出陕西省水文化遗产历史深厚、类型多样、地域特色明显,河流、水利工程等资源等级较高,诗词、碑刻、民俗等资源存世量大。分析当前在认识理念、管理体制、保护经费等方面存在的问题,提出陕西省水文化遗产建设应着眼于以生态系统修复、人文系统重构、价值系统重塑、产业系统创新、管理系统再造的"全域统筹、理念重构"和基于遗址遗迹型、工程功能型和非物质文化型遗址功能与特征的"分类保护、层级联动"两大核心策略,兼顾"点、线、面"3个空间要素,构建陕西省水文化"点状布局、线状串联、流域覆盖"大遗产格局。     

中西方禁忌语的差别及外英教学

文章就中西方禁忌语的不同,从多个层面进行了分析,解析产生诸多不同禁忌的文化,社会原因,并就如何规避尴尬语境提出了一些建议。     

Marketing expense and financial performance in arts and cultural organizations

Nonprofit arts and cultural organizations use marketing to sustain viability. This study uses data from the Cultural Data Project to examine the effects of marketing on revenue in arts and cultural organizations. The current analysis demonstrates that total marketing expense is positively related to total revenue. Marketing expense used for fund‐raising positively influences donation income, as intended, whereas commercial income is not affected. Alternatively, marketing expense for programs positively influences both commercial income, as intended, and donation income. The novel finding from this study is that marketing expense mainly targeting non‐donor ticket buyers not only increases commercial income but also augments donation income in arts and cultural organizations.     

The moderating role of nationality on destination experience

ABSTRACT

Differences in tourists’ cultural values are significant factors in their product and service choices, yet they have generally been neglected in the literature. Therefore, this study examined how tourists’ nationalities influence their perceptions of service quality, affective image perceptions, and revisiting intentions. Activities were found to be more determinant on a destination’s affective image for Russian tourists, whereas accommodation, hospitality, and language communication services had a larger effect on German tourists.     

Sustainable travel writing? Exploring the ethical dilemmas of twenty-first-century travel writers

There is a paucity of academic literature on travel writing that examines travel writers and their perceived influence on sustainability. This article addresses this lacuna by exploring how travel writers understand their responsibilities and reflects on ethics in their profession, particularly in how foreign destinations and cultures are portrayed. This is significant because some travel writers have been accused of contributing to what interviewees called the “Lonely Planet Syndrome”, the notion that writing about a place will introduce and encourage mass tourism, changing the original state of the place for the worse. In this qualitative, phenomenological study, data were collected from 23 in-depth interviews with twenty-first-century travel writers and analysed using an Interpretive Phenomenological Analysis. Findings suggest that while some interviewees expressed anxiety about their perceived accountability to mediate foreign cultures responsibly, others embraced their role as a cultural mediator. They cared about local cultures and wanted to write in responsible ways by supporting more sustainable outcomes, reflected in the themes of cross-cultural understanding, socio-cultural and environmental advocacy and promoting benefits of tourism to communities. Future studies could include exploring the role of travel editors, travel writers’ professional knowledge and the growing role of travel blogs.     

Using a network data envelopment analysis model to assess the efficiency and effectiveness of cultural tourism promotion in Taiwan

The importance of tourism promotion has been discussed throughout past studies, and the consequences of ineffective promotion have also been investigated. While tourism promotion is a topic of interest to many researchers, performance measurement used to assess the effectiveness of tourism promotion is a topic seldom discussed. The purpose of this study is to develop an approach based on the data envelopment analysis (DEA) model to evaluate performance for tourism promotion. The main difference compared with previous DEA models is the evaluation of multiple efficiencies in a single DEA implementation, and the assessment of overall efficiency in a ratio index. In the assumption of variables, we use cultural tourism promotion as a foundation in formulating the empirical evaluation, and we test the proposed model by using data across 20 regions in Taiwan.