基于感知价值的服务失误补救后顾客满意的实证研究

本文在资源交换理论的框架下，提出了一个基于感知价值的顾客补救后满意的整合模型，研究服务失误和补救服务属性的交互作用对顾客感知价值的影响，最终决定顾客补救后满意。研究表明，感知价值对顾客补救后满意有较强的解释作用，同时还证明了服务失误内容和补救服务属性之间的交互作用，确实对顾客感知价值有显著的影响。     

品牌服装顾客满意度驱动因素实证研究——基于波司登的实证研究

20世纪80年代以来,国内外学者对顾客满意度展开了大量的研究,针对品牌服装的研究所构建的模型很多。文章在利用和借鉴国内外研究成果的基础上,结合品牌服装的具体特点,以兰州波司登为例,通过实证研究探究顾客满意度的驱动因素,以此为我国品牌服装提高顾客满意度提供科学有效的理论参考和建设性意见。     

基于城市竞争力分析的城市定位——以青岛市为例

城市定位离不开区域条件的分析,但是区域分析不能仅局限于城市所在腹地,应根据需要在不同层次的区域进行综合比较。文章以青岛市为例,借助城市竞争力分析的框架,探讨了城市定位的定量化分析。根据地理学区域的思想,结合研究对象的行政地位和区位特点,从全国、东南沿海、山东省三种层次的区域分析了青岛市的城市地位和竞争力,指出了目前城市发展过程中的相对优势和不足,借此对青岛市进行了科学定位。     

Price Discrimination with Private and Imperfect Information

In this paper, I investigate the competitive and welfare effects of the improvements in information accuracy in markets where firms can price discriminate after observing a private and noisy signal about a consumer's brand preference. I show that when firms believe that consumers have a brand preference for them, then they charge more to these consumers, and this price has an inverse U‐shaped relationship with the signal's accuracy. In contrast, the price charged after a disloyal signal has been observed falls as the signal's accuracy rises. While industry profit and overall welfare fall monotonically when price discrimination is based on increasingly more accurate information, the reverse happens to consumer surplus.     

Organisational regulatory legitimacy,entrepreneurial orientation,and SME innovation: an optimal distinctiveness perspective

The optimal distinctiveness perspective argues that firms face competing pressures to be both ‘like’ and ‘different from’ their peers. On the one hand, institutional scholars assert that firms need to be similar to peers in order to gain legitimacy. On the other hand, strategy scholars insist that firms need to strive to be different to gain competitive advantage. In order to enrich the optimal distinctiveness perspective, the present study builds a conceptual model that addresses the relationships among organisational regulatory legitimacy, entrepreneurial orientation, and SME innovation under the context of China’s transition economy. Our empirical results show that organisational regulatory legitimacy has an inverted-U relationship with SME innovation. Further, entrepreneurial orientation strengthens this inverse-U shaped relationship. That is, entrepreneurial orientation magnifies both the positive and the negative effect of organisational regulatory legitimacy on SME innovation. This study echoes to the call to conduct broader optimal distinctiveness research by integrating institutional theory and strategic management. Furthermore, our findings provide new evidence for the strategic balance perspective of optimal distinctiveness.     

领先顾客的消费者创新性对新能源汽车采用意愿的影响

将领先顾客的消费者创新性分为3个维度——一般创新性、特定创新性和替代创新性。界定了3个维度的具体内涵,并将参照群体示范效应作为消费者创新性的3个维度与新能源汽车采用意愿之间的调节变量。结合技术接受模型,从内外部动机的视角研究消费者创新性对新能源汽车采用意愿的影响机制。在此基础上,构建新能源汽车采用意愿的结构方程模型,对研究假设进行验证。实证结果显示:消费者创新性的3个维度以及感知有用性、感知风险对新能源汽车采用意愿具有不同程度的显著影响;参照群体示范效应有显著的调节作用;感知易用性对新能源汽车采用意愿的影响不显著。     

浅析新时期我国高校办学定位和战略管理

近一个时期,我国高等学校普遍开始重视办学定位和战略规划,这是好事,但重视不能仅仅停留在口头,更要落实在行动上。那么,不论是口头还是行动之前,都要做好充足的功课。笔者在高校工作多年,关于高校定位和战略规划借此发表自己的拙见,与读者分享,敬请批评指正。     

Smart work and hard work: explicating a learning orientation in strategic management accounting

This paper examines the skills and aptitudes necessary to undertake a strategic management accounting project. It argues that individuals involved in such projects are required to work both smart and hard. This argument is developed theoretically by reference to the work of educational psychologists who have identified two different types of goal orientation which people pursue in achievement situations: the learning orientation and the performance orientation. Evidence that strategic management accounting requires a learning orientation is provided by means of a case study which describes its use in a competitive tendering situation. This is followed by a discussion of the potentially symbiotic relationship of strategic management accounting and organizational learning. The discussion leads to the specification of a research agenda that may have significant implications for the practice and learning of management accounting.     

Organizational learning and market orientation: interface and effects on performance

This paper discusses the relationship between market orientation and organizational learning and, in particular, the former's contribution to the generation of double-loop learning. Although prior contributions on this topic have been controversial, the authors, departing from the principles of RBV, consider market orientation a resource capable of generating higher order organizational learning and, in this way, capable of additionally reinforcing firms' sustainable competitive advantage. The empirical study provides evidence on the existing relationship between a firm's learning and market orientation degree and the organization's economic and non-economic results. Findings indicate that learning orientation stimulates the market-oriented behavior and that it also positively affects the establishment of long-term relationships with strategic clients. Contrary to prior research a significant and positive effect on business performance is only contrasted in the case of market orientation.     

Cultural vs. operational market orientation and objective vs. subjective performance: Perspective of production and operations

The relationship between market orientation and organizational performance has been the focus of many studies for the last few years. The conclusions reported are very diverse and even contradictory. This ambiguity is reinforced to some extent by the high degree of methodological heterogeneity in the definition and measure of market orientation and organizational performance and the empirical formalization of the relationship between both concepts. This study tackles this question by comparing different methodological approaches. Three key aspects are considered: (1) cultural and operational approaches for measuring market orientation; (2) objective and subjective measures of performance; and (3) the source of information in the organization, specifically the perspective of production and operations. The results obtained from a sample of Spanish industrial firms show a stronger positive relationship for operational market orientation and subjective performance. Moreover, the adoption of ‘operational recipes’ of market orientation by the production and operations function seems to improve organizational performance regardless of the existence of any cultural support for market orientation.