Doing by learning: Embedded application systems

We argue that the computerized information system should not look like a system on its own. Rather, it should be conceived as an inherent part of the work of its users. We therefore introduce the concept of an embedded system, which describes work tasks and organization. Computer‐supported information tasks are embedded in this environment: They are not parts of a system separated from other activities. This concept is based on the experiences gained during the development of a user‐interface prototype, derived from a theoretical frame of reference, called act orientation, to information systems, in which all computerized tasks are interpreted as acts performed by the actual user. Our suggestion continues the tradition of on‐line help and support, reaching radically deeper than usual in related approaches. We expect that our suggestion will, when applied, improve the control, productivity, quality of the outcome of work, and quality of working life, assessed from the user's point of view.     

中国网络广告市场现状及趋势展望

在网络广告自诞生伊始就以其强大的技术优势、不断创新的表现形式等特点,发展迅猛。本文从网络广告市场规模及增长率、细分市场规模和市场客户分布三个方面阐述了中国网络广告市场现状,在此基础上展望了中国网络广告的趋势。     

How does CEO tenure matter? The mediating role of firm‐employee and firm‐customer relationships

While the direct influence of CEO tenure on firm performance has been examined in the strategy literature, the underlying channels of influence have remained largely unexplored. This article draws upon the career seasons paradigm, learning perspectives, and marketing literature to examine whether firm‐employee and firm‐customer relationships are the pathways through which CEO tenure influences firm performance. Results from the analysis of a large data set reveal that: (1) CEO tenure has a positive and linear association with firm‐employee relationship strength but an inverted U‐shaped association with firm‐customer relationship strength; (2) industry uncertainty intensifies these associations; and (3) firm‐employee and firm‐customer relationship strength mediate the effects of CEO tenure on firm performance. These findings have implications for a more balanced and nuanced view of CEO tenure. Copyright © 2013 John Wiley & Sons, Ltd.     

反倾销视角下企业内部控制体系的构建

近几年，我国是世界上反倾销最大的受害国，造成这一结果的原因是多方面的，其中之一是多数企业内部控制体系缺乏。内部控制作为企业的一项重要管理活动，贯穿于企业经营活动的各个方面。从内部控制的角度，分析了内部控制在反倾销重要环节中的预警、举证、降税功能。并结合2008年颁布的《企业内部控制基本规范》，从内部控制构成的五个要素入手，探讨反倾销视角下企业内部控制体系的构建问题。     

Differentiated Customer Pressures and Environmental Policies in China

Drawing on the resource dependence theory, the stakeholder perspective and environmental management capabilities, this study examined the relationship between the heterogeneity of customer pressures and the varying levels of environmental policies in China. Data on 1215 Chinese manufacturing firms were analyzed to demonstrate that environmental pressures emanating from different types of customer have different impacts on firm environmental conduct and that the pressures from multinational consumers have a stronger effect on local Chinese suppliers’ propensity to reduce product environmental risks than those from local consumers. Copyright © 2013 John Wiley & Sons, Ltd and ERP Environment.     

基于价值评价的电力用户分类研究

本文对电力用户价值进行分析和定义,从当前市场价值、潜在市场价值、区域贡献价值三个方面,构建了电力用户评价指标体系,并从这三个维度进行聚类分析。通过熵权法确定指标权重,以减少主观赋权的不确定性。通过实证研究,将参评用户分类,根据不同类别的电力用户分别提出了营销策略。     

企业如何开展交叉营销

交叉营销是新型营销的一个重要表现形式，本文通过案例论述了交叉营销的含义、优点、实施过程，并且阐述了交叉营销的实施策略。     

市场导向理论在医疗服务领域的适用性研究

近年来,我国市场营销学者们对于市场导向理论的研究逐步深入,具体表现为理论研究视角的扩展和实证研究的跟进。然而,这些研究均局限于一般产品、服务市场领域,对于与之具有明显差异的医疗服务领域的相关研究则相当少见。本文在阐述医疗服务市场规律特殊性的基础上分析指出,这些特殊性并没有割裂医疗服务市场与一般产品市场规律之间的联系,市场导向理论可以应用于一定条件下的医疗服务领域,并有利于医疗服务机构实现持续竞争优势。     

论健康投资与农村基本健康保障制度

健康支出不仅仅是一种福利消费,更重要的是一项投资。健康投资是指人们为了获得良好的健康而消费的食品、衣物、花费的健身时间和医疗服务等资源。公共健康投资是政府的责任,保障全体国民特别是农村人口享有平等获得配置公共卫生资源的权益,是推进中国现代化的进程、造福公民的一项重要工程,也是社会发展、政治稳定的重要保障。     

Towards Sustainability Economics: Principles and Values

Synopsis  Radical alternatives, in terms of our ideas about science in society, about economics, ideology and institutional arrangements, should be included among possibilities considered within the scope of a pluralistic philosophy. While all these aspects of our mental maps are interrelated and important, economics plays a key role in attempts to get closer to a sustainable society. Mainstream neoclassical economics is not enough. The tendency to exclusively rely on this particular theory is considered part of the problems faced. A ‘sustainability economics’ more in line with dominant ideas of democracy is proposed, emphasizing the ethical, ideological and political elements. Reference is made to institutional theory but the principles and concepts suggested are in many ways similar to other kinds of heterodox economics and developments in other social sciences. Neoclassical economics is used as a point of reference in pointing to alternative ideas about human beings, organizations, markets, decision- making, efficiency, rationality, progress in society and institutional change processes. Predilection for such an alternative conceptual framework (or for neoclassical economics) is not exclusively a scientific choice but as much a matter of political and ideological preferences. One paradigm may be dominant at a time, but because of the ideological specificity of each paradigm, competing theoretical perspectives should be accepted and even encouraged in a democratic society.