基于信息熵的三种灰色关联度在房地产住宅消费决策中的优化与比较

介绍了房地产住宅消费决策优化与比较问题的理念,阐述了灰色关联决策的基本原理和三种灰色关联度的决策方法,基于信息熵的基本原理确定了各个目标因素的权系数,建立了相应的决策模型,针对示例方案进行了分析,并作了系统的总结。     

Diversity in foresight: Insights from the fostering of innovation ideas

Foresight activities have often provided support for objectives such as priority-setting, networking and consensual vision-building. In this paper, we draw upon complementary evolutionary perspectives and discuss these objectives from the viewpoint of diversity which may be vital in contexts characterized by technological discontinuities and high uncertainties. We also argue that although the scanning of weak signals has been widely advocated in such contexts, the solicitation of ideas for prospective innovations may provide more focused, action-oriented, and comparable reflections of future developments. For the analysis of such ideas, we develop a collaborative foresight method RPM Screening which consists of phases for the generation, revision, multi-criteria evaluation, and portfolio analysis of innovation ideas. We also report experiences from a pilot project where this method was employed to enhance the work of the Foresight Forum of the Ministry of Trade and Industry in Finland. Encouraging results from this project and other recent applications suggest that RPM Screening can be helpful in foresight processes and the development of shared research agendas.     

网络口碑信息对消费者购买决策的影响：一个实验研究

本文通过实验法考察了网络口碑信息对消费者购买决策的影响，就网络口碑的影响力在口碑信息类型、传播方向和产品涉入度不同的情况下会表现出哪些差异等问题作了分析。实验结果支持了所提出的6项假设，网络口碑信息对于消费者购买决策的影响力可能会随着口碑传播方向、信息类型以及产品卷入度的不同而呈现出显著差异的预测得到了证实；信息类型、传播方向和产品卷入度之间所存在的交互效应也会明显地作用到网络口碑对消费者购买决策的影响效果。     

社区旅游发展中的问题及对策

社区旅游发展中的一些问题具有普遍性,如社区参与、接待能力控制、公地悲剧等,这些问题解决不好会影响社区旅游的健康发展.运用微观经济学的理论,结合社区旅游发展的实际,分析现阶段社区旅游发展中的主要问题,着重论述社区旅游发展中的“公地悲剧”,并进行相应的对策分析,希望为社区旅游的发展提供一定的借鉴.     

基于判别分析的R＆D项目中止决策

R＆D项目中止决策是R＆D管理过程中一项非常重要的工作，有效、及时的中止决策对于优化科技资源配置、提高创新效率有着非常重要的意义。本文在对已有的R＆D项目中止决策方法简要回顾基础上，根据R＆D项目中止决策实质，给出了一种基于已有数据判别分析的R＆D项目中止决策方法和步骤，并进行了示例计算。结果表明，该方法较为简便有效，易于操作。     

冲动性购买行为的实证分析及其营销策略

消费者的冲动性购买行为是多种因素共同作用的结果。其中，外在刺激起主要影响作用，个人内在因素也有不可忽略的影响。这一研究结果对企业的意义在于：消费者的冲动性购买行为是可诱导、可激发的；企业可以针对冲动性购买行为的影响因素采取相应的营销措施和手段，有效地引导或诱导消费者冲动性购买欲望，从而推动和促进冲动性购买行为的最终实现。     

增强高校人文社会科学研究竞争力初探

本文分析和研究了高校人文社会科学研究竞争力评价指标体系,并以部分财经类高校为研究案例,提出了增强高校人文社会科学研究竞争力,实施“三优”战略的决策建议。     

民主决策：新世纪条件下的战略选择

民主决策是新世纪条件下领导方式的一个战略选择。要实现决策民主，不仅领导者必须具有较高的民主素养，而且要完善和发展民主集中制，加强法律控制，改革决策机制，健全群众监督制度。在实行民主决策过程中，还应处理好集体决策与个人拍板、民主与集中先后顺序、连续性与创造性、抓大与放小的关系。     

Managerial judgment and forecast combination: An experimental study

This paper examines the role of managerial judgment in forming a final forecast, or judging the achievability of a critical level of sales, when multiple forecasts or opinions are available to the decision maker. Several factors that can help improve the quality of human intervention are identified and incorporated in a decision aid. Experimental results show that aided combination can help the decision maker exploit her relevant private information and mitigate the generally observed negative effects of human intervention. Further, the results suggest that emphasizing expected sales, even when the organization is primarily interested in go/no-go decisions, helps improve performance. Several suggestions for future research are presented.

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Exploring the boundaries of the framing effect: The moderating roles of disparate expected values and perceived costs of judgmental errors

Framing effects on retail store choice decisions were investigated in four experiments. Subjects preferred the store that guaranteed (a sure option) good prices (experiment 1), product availability (experiment 2), or a rebate (experiment 3) when consequences were framed in terms of gains; subjects preferred the risky option when consequences were framed in terms of losses. Consistent with fuzzy-trace theory, framing effects were reduced when the expected values of options were disparate in a direction that disfavored sure gain or probabilistic loss options (experiment 2) and when the perceived costs of committing a judgmental error were high (experiment 3). Experiment 4 shows that the moderating effects of disparate expected values and costs of judgment errors generalize to within-subject designs.