Visualizing theme park visitors’ emotions using social media analytics and geospatial analytics

Despite the popular use of social media analytics to scrutinize customer emotions, less scholarly efforts have been invested in visualizing theme park visitors' emotions. Employing the convergence of social media analytics and geospatial analytics, this paper visualized cohesive places where Disneyland visitors express distinct types of emotion in social media messages. Among 226,946 collected tweets, this study used 19,809 tweets containing one or more emotion words listed in Russell's Circumplex Model of Affect. Text mining analysis and GIS-based exploratory spatial data analysis showed that tweets reflecting each quadrant of emotions have considerable spatial variations and different topics related to visitor emotions. The research approach enabled displaying particular spots in theme park zones and areas of riding attractions where emotions of each quadrant are significantly clustered. This study highlights methodological implications of visualizing spatial patterns of visitors' emotions and provides practitioners with a useful guide to develop routes evoking pleasant emotions.     

Tourists’ emotional wellness and hotel room colour

In response to the growing wellness trend, the tourism and hospitality industry has offered various wellness services and facilities. Despite the significance of emotion in wellness, research on emotional wellness is surprisingly scant. The present empirical study examined the underlying dimensions of emotional wellness and the influence of guest room colour on emotional wellness via hypotheses testing. Results indicated that calmness is the most dominant dimension of emotional wellness. Results also suggest that a cool colour-themed guest room, particularly green, is preferable. Theoretical and managerial implications are discussed, and future research suggestions are provided.     

New insights into emotion valence and loyalty intentions in relational exchanges

This research examines how emotion valence and future intentions arising from relational exchanges with a service firm depend on a consumer's level of goal attainment and locus of causality (firm vs. self) of relational outcomes. Drawing on the theories of goal‐directed behavior and agency of causation, this study hypothesizes that levels of goal attainment and locus of causality influence the generation of positive emotions (gratitude), negative emotions (grudge and guilt), relational mediators (trust and commitment), and subsequent future intentions to remain loyal to the firm. Based on a controlled experiment with 284 subjects in a consumer‐determined relationship setting, the research finds that emotion valence and future loyalty intentions are contingent upon the fulfillment of relational objectives of individual consumers and the agency of causation for the outcome of the relational exchanges. In doing so, this study delineates the conditioning mechanism that directs how emotion valence influences behavioral intentions. The study contributes to the consumer behavior and services marketing literatures on consumption‐based emotions and has significant practice implications for relational behaviors.     

More than words: Do emotional content and linguistic style matching matter on restaurant review helpfulness?

Many consumers feel overwhelmed by the unwieldy glut of information on peer-review websites (e.g., Yelp). Review helpfulness as a peer-rating mechanism on these websites enable consumers to quickly identify the most informative reviews and thus decreasing the information overload. The purpose of the study was to examine the influential factors on review helpfulness for restaurants on Yelp from affective content and communication style perspectives. The affective content was evaluated with eight emotional dimensions (joy, sadness, anger, fear, trust, disgust, anticipation, and surprise) in Plutchik’s emotion wheel. The communication style perspective was assessed with linguistic style matching (LSM). 262,205 pieces of consumer reviews were analyzed with negative binomial model. Both LSM and six out of the eight emotional dimensions (except anticipation and surprise) were found to have significant impact on review helpfulness. The study contributes to the knowledge body of review effectiveness from an innovative angle and provide pertinent managerial implications.     

The cause-effect relationship between negative food incidents and tourists’ negative emotions

Tourists often experience negative food incidents at tourism destinations, which can elicit negative emotional reactions. However, this important topic has been examined only in the narrow context of restaurants with a particular focus on customers’ negative restaurant experiences. This study is the first to incorporate three types of food establishments, namely, full-service restaurants, limited-service restaurants, and street stalls, to investigate the effects of negative food incidents on tourists’ negative emotions. Using a qualitative approach to capture the cause-effect relationship between negative food incidents and tourists’ negative emotions, this study found that food-related issues trigger tourists’ sadness and shame; queue management leads to fear; and high prices, unethical business practices and poor service quality result in anger. The three types of food establishments are correlated with different negative food incidents. In addition to providing theoretical contributions, this study also provides practical suggestions for food outlets at any destination.     

Roland W. Scholz: Environmental Literacy in Science and Society. From Knowledge to Decisions. Cambridge University Press 2011

This study pursues the following aims: to examine how news stories use frames, emotions, and uncertainty to present environmental risk information; to identify which aspects of risk issues they highlight; and to analyze how these stories’ representations of risk and uncertainty might differ according to the sources they use. Content analysis of 641 news stories in South Korea over the last decade yields three findings: (1) reassurance was the most frequently used news frame, while uncertainty and emotion were used less often than expected; (2) news stories using government/industry/experts as sources vs. activists/lay people highlighted different news frames and risk information; and (3) the two most frequently used uncertainty presentation formats were single point estimate and verbal estimate. This study contributes to existing literature on the roles of media in environmental risk communication in two ways. First, it examines the specific formats journalists use to present uncertainty about risks. Second, it integrates news frames with the emotional characteristics of risk communication and with differences in risk information characteristics according to source. Implications are discussed regarding how a better understanding of news representations of risk could inform and enhance cooperation between experts and journalists, and lead to more effective environmental risk communication. Finally, this content analysis provides a stepping stone for future research that could further investigate and test how publics respond to risk messages that have varying permutations of emotional content and risk presentation formats.     

Effects of emotional state on behavioral responsiveness to personal risk feedback

The influence of incidental emotion on responsiveness to risk feedback was investigated. One hundred and eighty‐seven male and female undergraduate students experienced a film emotion induction procedure to elicit happiness, sadness, or neutral affect. They then received false feedback indicating that their risk of getting a fictional type of influenza was high or low, and were given the chance to obtain more information about this type of flu and how to prevent it. Among low‐risk participants, experiencing any emotion (happy or sad) resulted in obtaining more information than those in the neutral condition. Conversely, high‐risk participants who experienced any emotion took less information than those in the neutral group. High‐risk feedback produced less positive affect, more negative affect and worry, and higher risk perceptions than low‐risk feedback. The findings have implications for how threatening risk feedback will affect information seeking behavior in the context of an emotional state.     

Ad-induced affect: The effects of forewarning,affect intensity,and prior brand attitude

Emotion in marketing communication is important because it influences the manner consumers process information. Using emotional appeal ads, a between-subjects experiment was conducted to examine the role of forewarning of persuasive intent, affect intensity, and prior attitude. Results indicate that forewarning of persuasive intent of the advertiser had negative attitudinal effects on the dependent variables regardless of experimental conditions. Forewarning of persuasive intent had negative attitudinal effects even among participants who had positive attitudes toward the company, and those who had high affect intensity. Results also indicate that participants who already had negative attitudes toward the brand were not influenced by ad-induced affect.     

卡通物理游戏玩家心理体验研究——以《愤怒的小鸟》为例

近年来,卡通物理游戏《愤怒的小鸟》在全球范围内广受欢迎,本实验以该游戏为实验对象,通过主观体验法和面部表情法对玩家的情绪进行了测量,验证了游戏具有休闲、益智的作用,同时发现,游戏中物理机制的运用为玩家带来惊奇感和挑战感,也带给玩家一定的挫败感。     

高职教师职业情感的调查与研究

面对社会的多重要求与教师自身的实际情况,教师的职业压力不断加剧,教师的职业倦怠也随之加大。文章以"职业情感"为切入点,分析高职教师专业发展中存在的问题及原因,探索教师职业情感的培养策略。以激发教师职业情感,树立正确的职业观。