方方前期小说叙事视角及情感的转变

方方早期的小说积极入世,她对社会的理解很单纯,并化身为文本中人物积极入世的＂朋友＂来帮助他们成长,但是经过1986年的转变,方方对生活的认识更加复杂化,原本清晰简单的世界这个时候开始异化,像白茫茫的梦境一样难以分辨善恶。本文主要是从小说的叙事视角及情感这两方面来论述方方早期小说的转变。     

体验经济背景下情感营销策略研究

本文认为,情感营销即企业的营销活动情感化,是将"情感"这根主线贯穿于营销活动的全过程;情感营销不仅可以加速产品成名,而且可以增强产品的竞争力;情感营销的主要功能有:塑造顾客对品牌的情感认同,激发员工创新的动力,提升产品品牌的认知度,帮助企业准确把握客户心态;情感营销组合策略主要包括情感产品策略、情感定价策略、情感沟通策略、情感服务策略等。     

关于高职学生英语学习情感策略问题的调查与分析

通过问卷调查的方式,对湖南工程职业技术学院学生在学习英语过程中的经历及其各种情感策略问题的具体表现作了调查和分析,并对大学英语教学改革提出了对策建议。     

Spanish basic emotion words are consistently ordered

The hypothesis that there would be a consistently ordered sequence of basic emotion words in Spanish—a phenomenal claim—has been strongly corroborated on 103,184 emotion terms from a representative corpus of 188,975,000. The observed sequence of miedo, pena, sorpresa, alegría, rabia, desprecio and asco—linguistic exemplars of emotion “families” corresponding to fear, sadness, surprise, happiness, anger, contempt and disgust—is highly consistent diachronically (through current and modern Spanish), and synchronically (through various countries, among them—Colombia, Cuba, Chile, Mexico, Nicaragua, Peru, Puerto Rico, Spain, USA and Venezuela). These results converge with evidence of emotion universals from cognitive psychology and neuroscience, as well as with predictions from functional approaches. By analogy with the colour-perception domain, it is proposed that this sequence be hypothesized as a ranking of psychological salience.     

浅探与时俱进的当代大学生思想道德教育新思路

通过对传统教育模式及教育理念滞后于新时代大学生思想道德观念的分析,探究适应当代大学生特点的高校思想道德教育新方法、新思路,从而论证大与小的教育统一、知与行的教育统一、理性与情感的教育统一、主攻与开放的教育统一,是适应全面教育培养当代大学生思想道德观念的新方法。     

欣赏舞蹈作品《书韵》与《书痴》感受书法与舞蹈的不解之缘

文章通过赏析舞蹈作品《书韵》和《书痴》,发现编导在舞蹈的动作元素方面巧妙的结合了传统的书法形态和文字笔画特点,借书法的形态刻画人物的形象、表达人物与书法的内在情感。     

试谈情感管理在高校图书馆中的作用

本文对高校图书馆的情感投入的方法、情感管理的含义及情感管理的基本原则进行了探讨,提出了培养服务意识是情感管理的前提,凝聚同甘共苦的情谊是情感管理的关键,营造宽松和谐的环境是情感管理的重要途径,对图书馆管理工作提供一定的参考.     

高职英语教学中多媒体技术的优化措施

多媒体教学为传统英语教学注入了新的活力,我们应从实际出发,总结经验,利用其优点,消除或避免其缺点。让多媒体辅助英语教学和传统的教学适当结合,扬长避短,相得益彰。     

计算机教学中教师的语言艺术

教学语言是教学过程中最基本和最主要的组成部分,是计算机教师所必备的基本功;教学语言可以囊括多个方面,而教师的语言则教学的支柱;只有将计算机教学语言的科学性与艺术性进行有机地结合,才能真正使计算机的教学变得生动有趣,成为学生喜学、爱学的学科。     

Customer delight from theme park experiences: The Antecedents of Delight based on Cognitive Appraisal Theory

This study empirically tests the ability of cognitive appraisal theory (CAT) to explain the antecedents of emotions from tourism experiences. Delight, an emotion related to hedonic consumption and characterized as aroused positive affect is the particular emotion selected for this study. Data was collected from 645 tourists leaving a theme park and analyzed using structural equation modeling. Results identify a set of appraisal dimensions that are antecedents of delight. Different evaluations on these dimensions provide multiple paths eliciting delight. This contrasts with previous research which has only noted one path involving surprise. The results allow concepts, such as magic joy, and real joy, to be parsimoniously explained. These findings are useful in designing tourism experiences.