浅谈琼瑶小说的创作

琼瑶小说以情抒写人生的风格、对自己生命烙印的深刻体验及其作品中的古典诗意美使其作品具有经久不衰的艺术魅力。     

“灰姑娘效应”对品牌态度形成的影响机制分析

作为品牌战略之一的品牌起源故事,正成为影响消费者选择的一个重要因素,而国内对 品牌起源故事研究仍然较少。文章通过分析信息表述方式为单面或双面,消费者情绪为激动或平静, 以及品牌是强势或弱势的不同情况下,消费者偏好如何变化,推断消费者会产生何种倾向,从而 总结出在不同消费者情绪的情况下,单面与双面信息对品牌态度的影响机制以及“灰姑娘效应” 的作用条件。这项研究有助于国内弱势品牌在竞争中获得最大的品牌吸引力。     

情绪介入经济决策研究的演变路径——从古典经济学到神经经济学

情绪曾是古典经济学研究经济决策的出发点.新古典经济学的理性决策模型却把情绪视为干扰因素而加以排除.行为经济学从有限理性、偏好逆转和认知偏差中"发现"了情绪对经济决策的重要影响.神经经济学则运用fRMI等脑成像技术揭示了情绪影响经济决策的脑神经机制.文章从经济学的发展过程探讨情绪影响经济决策的演变路径,试图运用不同分析视角形成情绪与决策关系的一般分析框架及其适用条件.最后探讨了情绪与决策关系研究的未来发展方向.     

Mad as Hell or Scared Stiff? The Effects of Value Conflict and Emotions on Potential Whistle-Blowers

Existing whistle-blowing models rely on “cold” economic calculations and cost-benefit analyses to explain the judgments and actions of potential whistle-blowers. I argue that “hot” cognitions – value conflict and emotions – should be added to these models. I propose a model of the whistle-blowing decision process that highlights the reciprocal influence of “hot” and “cold” cognitions and advocate research that explores how value conflict and emotions inform reporting decisions. I draw on the cognitive appraisal approach to emotions and on the social-functional value pluralism model to generate propositions.     

群体性事件管理的一个心理学视角——基于社会心态、社会行为理论的研究

文章以社会心态、社会情绪、社会行为理论为基本支撑,推演群体性事件中群体行为的产生和演化路径,并从群体心态和群体情绪角度出发,有针对性地提出了不同阶段的群体性事件管理模式。研究表明:群体性事件管理中,政府管理行为的基本切入点就是扭转群体心态和群体情绪,只有使群体心态和群体情绪转向正轨,才能促使失范的群体行为稳定、消退和转向;群体性事件管理中一个重要环节是群体心态和群体情绪的监控、识别和调节,建立一个覆盖全社会的社会心态和社会情绪监控网络,能有效反馈社会情绪和心态,有助于社会危机的化解和政府治理的改进;群体性事件管理中要兼顾群体原生消极心态和次生消极心态,其中切断其转化路径、破坏其转化条件是控制群体性事件继续发展的有效方式。     

论当代大学的思政教育“两把”理念

在大学生思想政治教育工作中,坚持"把学生放心上,把学生当亲人"的教育理念,是坚持、贯彻党的宗旨的需要,是大学生良好的思想道德体验和大学生心理健康发展的需要,也是大学生思想政治教育工作"务求实效"实施创新的重要心理保障。     

Effects of TV drama celebrities on national image and behavioral intention

This empirical study attempted to identify the role of TV drama celebrity in explaining audience involvement, perceived national image, and audience behavioral intention. Among many significant findings, emotional and behavioral involvement with TV drama celebrities significantly influenced perceived national image. Perceived national image also had a significant impact on intentions to purchase celebrity-related products and visit film places. However, emotional involvement did not significantly affect intention to purchase celebrity-related products. In examining age and gender as moderating variables, three paths showed significant differences across age cohorts, while a significant path was not found across gender groups.     

An alternative interpretation of attitude and extension of the value–attitude–behavior hierarchy: the destination attributes of Chiang Mai,Thailand

Thailand tourism and its attributes have not been sufficiently explored. This study attempted to identify the role of tourism attributes in Chiang Mai, Thailand, bring up-to-date advancements in attitude research, and build a comprehensive extended framework rooted in the value attitude behavior (VAB) hierarchy. A sample of 541 international tourists in Chiang Mai was used for data analysis. The results of the factor analysis presented five attribute factors. All five factors loaded strongly onto a higher order factor of destination attributes. Moreover, the attitude construct was tested in the VAB hierarchy. Our results indicated that the proposed theoretical framework and hypothesized relationships were generally supported. The emotion constructs were identified to be significant contributors for better prediction of intention to revisit Thailand. Our alternative interpretation of attitude was statistically supported. Overall, the findings of this study help destination marketers invent useful strategies to boost international travelers’ intention to repeatedly visit Thailand.     

关于高职学生英语学习情感策略问题的调查与分析

通过问卷调查的方式,对湖南工程职业技术学院学生在学习英语过程中的经历及其各种情感策略问题的具体表现作了调查和分析,并对大学英语教学改革提出了对策建议。     

审美活动中的“二律背反”现象之成因分析

人类通过审美活动更好地感知世界,在这项活动中,审美主体发出审美信息,通过一系列复杂的活动,审美客体反馈给审美主体以意象,而这个意象是客体自身以及经过主体加工的意象,相同的客体在不同的主体那里有时会有截然不同的审美结果,这就造成了审美活动中的"二律背反"现象。出现这种现象的原因有:感情因素、文化因素、价值因素以及其他因素。