Pride in my past: Influencing sustainable choices through behavioral recall

Emotional appraisal research has demonstrated that recalling a past behavior and its associated emotions can influence future behavior. However, how such recalled emotions shape sustainable consumer choice has not been examined. This study examines the role of recalled pride and guilt in shaping sustainable purchase intentions and the mediating role of anticipated pride and guilt. A conceptual model is proposed for motivating sustainable purchase intentions through the emotions associated with the behavioral recall. The model is applied in two experiments with online consumers examining purchase intentions of low carbon cars. Recalling feelings of pride associated with a past sustainability‐related behavior increases sustainable purchase intention, as compared with a neutral recall. This effect occurs through the mediation of both anticipated pride at the prospect of a sustainable behavior choice and anticipated guilt if the future choice is not sustainable. Similar hypotheses relating to recalled guilt at past unsustainable behavior were not supported. The study contributes to research on sustainable consumption, revealing an emotional route by which past behavior can influence future behavior. It also adds to emotional appraisal research by showing the role of specific self‐conscious emotions in forming this route, as prior research has focused more broadly on emotional valence.     

品牌负面曝光事件中的消费者民族中心倾向

近些年越来越多的品牌出现以质量危机为核心的产品伤害事件，对企业的品牌资产、市场份额、财务绩效造成巨大的负面影响。以往研究指出消费者对品牌的情感可以在一定程度上促使个体对产品伤害事件更加包容，缓和产品伤害事件对品牌的负面影响，文章探讨了集体主义的东方人对于基于群体的消费者-品牌情感——消费者民族中心倾向——对产品伤害危机中品牌评价的影响。通过两组实验，分别选取中国样本和韩国样本，研究发现消费者民族中心倾向并不能始终维持消费者对本土品牌的偏爱，品牌负面信息消极程度调节民族中心倾向对品牌负面信息认知的影响：面对一般消极程度的品牌负面信息，相比国内品牌，消费者对国外品牌产生更多的负面情绪和负面品牌评价，但是当品牌出现重大负面信息时，消费者对国内品牌的负面情绪和负面评价均显著高于对国外品牌的负面情绪和负面评价。文章研究发现对于产品伤害危机管理和民族品牌建设具有一定的启示意义。     

辱虐管理对服务偏差的影响机制：一项日记追踪研究

基于情感事件理论，从组织内部视角探究员工每日实施服务偏差行为的动态机制，即每日辱虐管理通过每日消极情绪动态影响每日服务偏差行为的动态作用机制，同时，基于控制理论探讨组织伦理氛围对服务偏差行为的干预效果。通过对服务型企业73名员工连续一周的日记追踪调研数据分析发现，每日辱虐管理对每日服务偏差具有显著的动态作用效果，每日消极情绪在该机制中起完全中介作用，自利氛围、关怀氛围能显著削弱每日消极情绪对每日服务偏差的正效应，规则氛围的调节作用不显著。研究结论对服务型企业有效抑制服务偏差行为，提高服务质量具有理论和实践意义。     

Moderating Price Sensitivity of Low-Uncertainty Daily Eco-Friendly Products: Creating Benevolence Trust and Reducing Uncertainties

For low-uncertainty daily eco-friendly products like eco-shampoo, consumers' willingness to pay a higher price can be the biggest barrier to hinder their purchase. In this research, we propose that benevolence trust does have a significant effect in mitigating this barrier. This research also shows that benevolence trust can reduce uncertainties and feelings of anxiety and increase feelings of optimism, symbolic benefits, and perceived price value while adopting daily eco-friendly products. Above all, the research findings show that further reduction of uncertainties plays a key role in driving consumers' willingness to pay a higher price when purchasing low-uncertainty daily eco-friendly products. The findings were also supported by a practical case study.     

浅析扬琴演奏中轮竹技巧

本文通过分析轮竹产生的原理、阐述轮竹的种类。介绍不同的轮竹种类的密度、力度及其音响效果特点,并结合具体音乐作品,来探讨扬琴的轮竹不是单纯的技术动作而是一种重要的情感表现。在不同的乐曲中运用的轮竹技巧不同所表达的音乐情感也不同。     

论当代大学的思政教育“两把”理念

在大学生思想政治教育工作中,坚持＂把学生放心上,把学生当亲人＂的教育理念,是坚持、贯彻党的宗旨的需要,是大学生良好的思想道德体验和大学生心理健康发展的需要,也是大学生思想政治教育工作＂务求实效＂实施创新的重要心理保障。     

The role of design in the future of digital channels: Conceptual insights and future research directions

PurposeIn the past channel literature has looked to other disciplines in developing and refining their theories, models and methods in order to evolve the field. This paper traces such history and highlights the substantial changes caused by the digital age. In light of this, the inclusion of design theory into future channel management is presented to overcome existing concerns.Design/methodology/approachA comprehensive review of literature on the history of channels, the emotional experience (people), limitations of digital innovation (technology) and the role of design (business) has been conducted to create a new approach, built upon the theory of the techno-economic innovation model.FindingsThe findings of this study propose design-led channel management as a new research area, providing novel research questions and future research directions. The inclusion of design and emotion theories indicates that the future of digital channel design requires a deeper understanding of customers and needs to go beyond technological advances.Theoretical implicationsThe findings provide an opportunity to explore dynamic theories and methodologies within the field of design that will broaden the horizons and challenge existing notions in channel literature.Originality/valueThis paper is the first paper that introduces the theory of Emotionate, as the next evolution of channel literature. The value of Emotionate lies in providing a new design-led process of integrating emotion to provide advice to practitioners as well as identifies research areas for academia, thereby extending the reach and richness of this emerging research field.     

浅谈90后大学生心理压力的释放

随着现代化节奏加快、社会竞争日益激烈,给90后大学生的学习生活带来了巨大的心理压力.90后是现在大学校园中学生的主流群体.90后大学生作为新时代的接班人应该正确认识压力,采取科学的方法来及时调节自己的消极情绪,缓解压力,轻松学习,顺利完成学业.