关于企业文化建设的思考

本文介绍了企业文化的主要特点,提出了企业文化建设的主要途径,指出了人们对企业文化内涵理解的误区。     

地方高校联合培养的研究生的情绪特征探析

基于我校联合培养的硕士研究生现状调研的基础上,对联合培养过程中造成研究生积极乐观情绪和烦恼焦虑情绪的共性和个性原因进行了较为深入的剖析与思考,提出了联合培养的硕士研究生不佳情绪引导策略,期望对提高联合培养的研究生的培养质量提供参考。     

亲子依恋与情绪调节关系的研究

这篇文章探讨依恋与情绪调节的关系。依恋是儿童早期社会关系的重要内容,对个体情绪调节能力的发展具有重要影响。依恋内部工作模式能够促使依恋系统在一个安全受到挑战的情境中提供情绪调节策略,使紧张的消极情绪得到调节。与依恋有关的情绪调节主要有三种,即承认并表露情感,寻求支持和供应,参与冲突和问题解决。     

论情感要素作用下品牌忠诚的维护

由于顾客购买的可选项增加以及顾客追求新颖的内在驱动,现代市场消费者在品牌之间不断转移,同时顾客购买成本及感知风险降低了品牌忠诚度。在产品差异化降低的背景下,只有情感可以维护品牌忠诚。情感是品牌的内在核心,同时影响着消费决策过程。利用情感要素维护品牌忠诚需要赋予品牌特定的情感要素,建立相应的整体品牌体验情境,同时维系品牌与顾客的情感关系。     

引导学生兴趣,创建英语课堂氛围

大学英语课堂语言环境对学生的学习心理有着重要的影响,英语学习环境影响学生的学习动机,是决定学生学习效果的一个重要因素。通过有意识地对大学英语课堂上语言环境的创设,转变教师与学生在课堂上的地位与角色,有助于正确引导学生学习兴趣,潜移默化地改变学生的学习动机,能有效地实现课堂教学目标。     

人本主义理念下的员工情绪管理

人本主义理念下的情绪管理是指在尊重人、无条件积极关注人、培养自我实现感的条件下,不断观察员工的情绪变化,不否认不压抑真实情绪,分析负面情绪产生的原因,从组织层面和员工层面采取措施,增强情绪管理,从而营造一个和谐、向上的组织氛围,提高员工工作的积极性,激发员工工作潜能,最终达到企业效率的提升。     

Effect of Consumption Emotion on Hotel and Resort Spa Experience

Very few studies focus on the behavior of hotel and resort spa customers in China. Hence, this research proposes a model for testing the impact of spa service quality, positive and negative consumption emotions, and hedonic and utilitarian perceived value on the behavioral intentions to visit a spa. The valid sample comprised 487 customers of five-star hotel/resort spas in China. Data were obtained from the self-administered survey answered by respondents constituting the sample. This study identified the vital function of consumption emotion, especially positive emotion dimension. The results indicated the mediating influence of positive emotion on connecting service quality and creating the perceived value of consumers as well as behavioral intention in the hotel and resort spa context.     

Emotion,affect, and risk communication with older adults: challenges and opportunities

Recent research suggests that emotion, affect, and cognition play important roles in risk perception and that their roles in judgment and decision‐making processes may change over the lifespan. This paper discusses how emotion and affect might help or hinder risk communication with older adults. Currently, there are few guidelines for developing effective risk messages for the world's aging population, despite the array of complex risk decisions that come with increasing age and the importance of maintaining good decision making in later life. Age‐related declines in cognitive abilities such as memory and processing speed, increased reliance on automatic processes, and adaptive motivational shifts toward focusing more on affective (especially positive) information mean that older and younger adults may respond differently to risk messages. Implications for specific risk information formats (probabilities, frequencies, visual displays, and narratives) are discussed and directions for future research are highlighted.     

Misclassifications in financial risk tolerance

This paper analyses the empirical risk tolerance of individuals and the role of physiological measures of risk perception. By using a test that mimics the financial decision process in a laboratory setting (N?=?445), we obtained an ex-post empirical measure of individual risk tolerance. Predictive classification models allow us to evaluate the accuracy of two alternative risk-tolerance forecasting methods: a self-report questionnaire and a psycho-physiological experiment. We find that accuracy of self-assessments is low and that misclassifications resulting from questionnaires vary from 36 to 65%: individuals asked to self-evaluate their risk tolerance reveal a high probability of failing their judgement, i.e. they behave as risk takers, even if, before the task, they define themselves as risk averse (and vice versa). Conversely, when the risk-tolerance forecast is obtained from individuals’ physiological arousal, observed via their somatic activation before risky choices, the rate of misclassification is considerably lower (~17%). Emotions are confirmed to influence the financial risk-taking process, enhancing the accuracy of the individual risk-tolerance forecasting activity. Self-report questionnaires, conversely, could lead to inadequate risk-tolerance assessments, with consequent unsuitable investment decisions. Bridging these results from the individual to the institutional level, our findings should enhance cautiousness, among regulators and financial institutions, on the (ab)use of risk tolerance questionnaires as tools for classifying individuals’ behaviour under risk.     

Non‐Recognition of Print Advertising: Emotion Arousal and Gender Effects

Research in the behavioral sciences has found that memory tends to be enhanced by exposure to emotion‐arousing stimuli. While this relationship is not fully understood, the linkage appears to be more pronounced for females than for males. While the majority of prior studies dealing with memory have relied on the use of visual stimuli in a clinical experimental setting, this research examined the impact on memory resulting from exposure to actual print advertisements of varying degrees of arousal‐producing content. Differences in the relationship between arousal and memory were explored for male and female participants. In general, females were found to exhibit higher memory levels than males. As a single combined group, subjects exposed to emotion arousing versus emotion neutral ad. stimuli exhibited no significant difference in memory. For the set of emotion neutral ad. stimuli, no difference in memory was found between sexes. However, retention was significantly higher for females than males for the set of emotion‐arousing stimuli. The study identifies opportunities for further applied memory research.