语词转换的情感诠释

汉英语词情感概念的表达方式不同。不同的语词源自不同的情感认知。语词的情感关联使得语词在汉英之间的转换演变为语词的情感转换。为了使不同语言文本间情感沟通顺利进行,可以从文化维度、译者维度、语篇维度进行互相转换。     

Emotional prototypes,emotional memory usages,and customer satisfaction

In this study, we investigated the positive and negative emotion concepts in the prototype perspective and then tested them on customer satisfaction. By studying 612 customers in luxury restaurants, we found that two levels of customer emotions (i.e. positive and negative emotions) as a super-ordinate level, 4 positive emotions (i.e. contentment, happiness, love, and pride) and 5 negative emotions (i.e. anger, fear, sadness, shame, and disgust) as a basic level, and 49 specific emotions as a subordinate level are significantly related to customer satisfaction. We also examined the moderating role of emotional memory (EM) usage in the relationship between consumers’ emotions and their satisfaction. We found that product (food and beverage)-related EM strengthens and service-related EM usage weakens the relationship between customers’ negative emotions and their satisfaction. Interestingly, we found that positive and negative emotions are significantly related to customer satisfaction regardless of experience and store-related EM usage.     

Cause I'll Feel Good! An Investigation into the Effects of Anticipated Emotions and Personal Moral Norms on Consumer Pro-Environmental Behavior

Anticipated emotions and moral norms have previously been found to influence consumer adoption of pro-environmental products in different ways. However norms and emotions have seldom been combined in order to understand their relations in motivating consumers to adopt sustainable products. Despite the environmental benefits of sustainable products, consumer adoption is slow to take off. Utilizing data from an online survey (N = 576), this study finds that anticipated emotions directly influence consumer adoption and the effect of moral norms is mediated by the anticipated emotions. This study extends the norm activation model and implies communicating positive emotions for promoting sustainable products.     

基于地方情感的旅游目的地选择模型建构研究

旅游目的地选择模型建构的研究多数以微观经济学、认知心理学与市场营销学等为基础理论,较少从个体与地方感情连结的视角探讨游客旅游目的地选择决策行为。文章以旅游目的地选择为研究主轴概念,结合地方情感概念中的旅游目的地意象和地方依恋,根据研究文献梳理结果、基础理论界定模型建构的路径变量与逻辑框架,进而提出基于地方情感的旅游目的地选择模型及模型过程步骤。文章建构模型表明,游客旅游目的地选择始于旅游目的地意象的形成,随着整体认知意象的深化,游客对旅游目的地将产生地方认同感,再通过选择决策行为选择意向的旅游目的地从事旅游活动,通过对旅游目的地旅游体验的功能满足产生依赖感,最终形成对旅游目的地的地方依恋感。研究成果对于旅游目的地选择具有交叉研究的创新价值,对于旅游目的地市场战略规划实践活动而言具有参照价值。     

广告语中的心智世界

作为消费者他们可能根本感觉不到,也意识不到广告在操作他们的心智。他们常常心甘情愿地按照广告指令去实施购买行动,这是因为广告设计者选择了适合广告语境的语言,激活了消费者的心智,进而影响乃至操作了他们的心智,因而更容易使消费者心悦诚服地接受这些操作。     

组织技术和物质条件对组织成员情感体验影响研究

本文从组织技术和物质条件对组织成员情感体验的作用、组织技术和物质条件在组织成员情感体验中担当的角色和通过组织技术和物质条件的改变提高组织成员情感体验的对策三个方面对组织技术和物质条件对组织成员情感体验的影响进行研究。     

什么决定了基金经理的更换

本文从实证角度分析了中国封闭式基金经理更换事件，通过将基金经理更换事件细分为升职、降职、正常调整和个人原因等四类子事件，分别考察了基金业绩与基金经理更换（降职或升职）之间的关系，并分析了作为投资者情绪代表性指标的基金折价率变化与基金经理更换之间的关系。研究发现，基金公司在更换业绩差的基金经理方面具有良好的内部治理机制，三种不同的业绩度量指标均能有效预测基金经理更换（降职）事件，但是无法预测基金经理升职事件。同时发现，基金折价率和折价变化无法解释基金经理更换事件。本文还发现，基金经理更换决策中的业绩评价周期偏短，且基金经理更换，特别是业绩差的基金经理被降职并不能完全改善基金业绩。     

产品伤害事件对消费者品牌忠诚度的影响机制研究

本文从产品伤害事件的感知损失程度的角度,研究了产品伤害事件的感知损失程度与品牌感知风险、品牌情感、品牌信任、品牌忠诚之间的关系。文章认为,产品伤害事件中的感知损失与感知风险正相关,与品牌情感、品牌信任负相关;感知风险与品牌情感、品牌信任负相关;品牌情感、品牌信任与品牌忠诚正相关。产品伤害事件对品牌忠诚度影响的机制是产品伤害事件以及与该事件相关的各项信息形成消费者的感知损失与感知风险,进而影响品牌情感与品牌信任,最后导致品牌忠诚度的改变。文章提出,在产品伤害事件不幸发生后,最佳的处理方式是尽量通过各种可能的措施使消费者感到本公司值得信赖,相信公司能够在未来避免此类事件再次发生,能够确保消费者的利益,从而减少消费者对该品牌的疑虑,减弱对该品牌的感知风险,只有这样才能尽量维持消费者对该品牌的喜爱与信任,并进而维持对该品牌的忠诚度。     

Introducing Practical Wisdom in Business Schools

This article echoes those voices that demand new approaches and ‹senses’ for management education and business programs. Much of the article is focused on showing that the polemic about the educative model of business schools has moral and epistemological foundations and opens up the debate over the type of knowledge that practitioners need to possess in order to manage organizations, and how this knowledge can be taught in management programs. The article attempts to highlight the moral dimension of management through a reinterpretation of the Aristotelian concept of practical wisdom. I defend the ideas that management is never morally neutral and that Aristotelian practical wisdom allows the recovery of moral considerations in management practice. I analyze the impact and implications that the introduction of practical wisdom in business schools entails for the conception and objectives of management education. This view reconfigures management education in terms of attention to values, virtues and context. Therefore, management programmes should prepare students to critically evaluate what they hear and to make decisions coherent with their values and virtues. In the final section, I reflect on the pedagogical implications of this approach. I point out that an integrated model of ethics and practical wisdom promotes education of cognition and education of affect as well. I provide an example to illustrate my perspective and to support my conclusions.     

Stress,resilience and leisure coping among university students: applying the broaden-and-build theory

Evidence suggests that leisure coping is affiliated with resilience, and that both predict stress-coping and well-being. However, a theoretical explanation of how resilience is associated with the stress-reducing properties of leisure coping is lacking. Using the broaden-and-build theory, a model was developed proposing that resilient individuals proactively use leisure coping to cultivate positive emotions and in turn enhance well-being. Leisure coping and positive affect (PA) were suggested to mediate the relationship between resilience and well-being outcomes (stress and flourishing). The model was tested among 202 U.K undergraduates, a population reported to experience high stress. Structural equation modelling revealed that resilience had a significant positive effect on flourishing. Leisure coping beliefs demonstrated a positive relationship with resilience, PA and flourishing. PA mediated the relationship between resilience and flourishing and between resilience and stress. Leisure coping strategies did not meaningfully contribute to the model. Leisure beliefs may have emerged as more important than leisure strategies because leisure beliefs are relatively stable with more enduring effects on health and well-being, while leisure strategies are transient and situation-based. Future research should examine the relationships longitudinally to explore developmental change. Implications of the findings for undergraduates are discussed.