Influence of perceived risk on entrepreneurial desirability and feasibility: multidimensional approach for nascent entrepreneurs

This study examines the influence of perceived risk on entrepreneurial desirability and feasibility as determining factors in the intention to start a self-owned business. Specifically, a multidimensional approach is taken to examine the different types of risks associated with entrepreneurship: economic, social, time, health and personal risks. The results obtained from a sample of 376 new entrepreneurs in Mexico confirm the fact that the perceived desirability and feasibility have a significant and positive effect on the intentions to start their own company. On one hand, the empirical evidence obtained shows a heterogenic effect of the risk dimensions associated with entrepreneurship on the perceived desirability and feasibility in their behaviour. Therefore, it was found that the economic risk associated with entrepreneurship has a negative effect on the feasibility to start a business, but does not significantly influence the desirability of that behaviour. On the other hand, a significant effect from the risk related to health is not seen on desirability and feasibility, but the negative influence of personal risk is empirically supported for both variables. Finally, the results obtained related to social and time risk are contradictory. Social risk negatively influences entrepreneurship desirability, but a positive effect is observed on the feasibility to create a business. For its part, the empirical evidence obtained does not support any effect of the time risk on the perceived feasibility of starting a business, but there is a positive on entrepreneurship desirability. These results, which are contrary to the traditional concept of risk as a barrier to entrepreneurship, are justified by the vocational nature of this behaviour and by the social sacrifices that are sometimes necessary to be able to make a business work.     

Technological Innovation Drivers in Rural Small Food Industries in Iran

The first step in devising the best incentives to support innovation is to investigate factors that affect the development of innovations. This article contributes to exploring such factors in small food industries in the rural areas of Tehran province, Iran. Using a census sampling method, 111 managers of 60 active firms were interviewed. The results showed that in general the level of technological innovation is low in the studied firms. The managers do not find the technological changes successful in bringing benefit to their firms. Even though correlation analysis indicated a complex association matrix between independent variables, only the firm's capacity of production was associated with technological innovation as a dependent variable. Furthermore, the regression analysis revealed that factors which influence technological innovation are the firm's age, formal research and development, fixed capital, and capacity of production. The results of this study were used to derive practical suggestions for managers and policymakers to increase technological innovation in the studied industry.     

Regional variations in entrepreneurial cognitions: Start-up intentions of university students in Spain

Empirical research has recently paid considerable attention to the role of environmental factors in explaining regional variations in entrepreneurial activity. However, cognitive models have not usually included these factors in their analyses. Therefore, the main objective of this study is to identify some of the environmental cognitive elements that may explain regional differences in start-up intentions. Thus, an entrepreneurial intention model is developed, theoretically based on the planned behaviour approach, institutional economic theory and social capital theory. The empirical analysis is carried out using structural equation techniques over a sample of 549 final year university students from two Spanish regions (Catalonia and Andalusia). Results confirm that valuation of entrepreneurship in each region helps explain regional differences in entrepreneurial intentions. As expected, social valuation of the entrepreneur was higher in the more developed region (Catalonia), positively affecting perceived subjective norms and behavioural control. In Andalusia, the influence of perceived valuation of the entrepreneur in the closer environment was more important, affecting attitude towards the behaviour and subjective norms. These results explain some of the differences in the pool of potential entrepreneurs in each region. They also justify the need by public-policy decision-makers to promote more positive entrepreneurial values in relatively backward regions.     

基于生态位的奥运赞助企业品牌竞争研究

在当今社会,竞争涉及社会的各个领域,尤其是经济领域。而在经济领域,最重要,最突出的竞争就是品牌竞争。所谓企业品牌生态位就是企业在其品牌生态系统中所确定的"生态位",依据企业品牌生态位的形成探讨奥运赞助企业品牌的优势生态位,以此制定出奥运赞助企业品牌国际化的"生态"策略。     

网络借贷生态环境的缺陷及其治理研究

网络借贷作为金融与科技融合的数字金融业态,市场需求旺盛,未来必然会长期作用于民间金融。网络借贷在发展中存在着诸多问题,是源于网络借贷生态环境的缺陷。网络借贷需要在规范经营中探索业务模式和监管方式的创新,加强监管协调,引入“监管沙盒”机制。因此,需要加强大数据、云计算、人工智能在网络借贷中的应用,并完善社会征信体系和法制体系,改善社会信用环境,完善行业自律机制,建立良好的网络借贷生态环境,以促进网络借贷健康可持续发展。     

基于生态系统服务空间流的洪涝调节 服务需求制图与生态空间优先级识别

中国快速城市化地区面临严重洪涝风险和洪涝调节 服务供需空间的分离。为识别在满足洪涝调节服务需求方面重 要性高的生态空间以纳入保护的优先级,提出了一种在生态空 间中绘制洪涝调节服务需求的新技术：基于生态系统服务空间 流,利用流量、流边界、流方向、分配原则及其修正因子4个 多维指标,表征将服务需求从建设空间向生态空间分配与投射 过程的关键环节。结果显示：面积大、人口密度高的建设空间 存在高需求流量;借助水文空间流,服务需求由建设空间被分 配至同一集水区内具有洪涝调节能力的生态空间中;被投射为 高服务需求的生态空间大多规模较大或紧邻高需求的建成空 间。通过控制流量、扩展流区域、增加流方向和提升生态空间 服务供应能力,能有效调控投射于生态空间内的洪涝调节服务 高需求。     

基于模糊综合评价模型的天津滨海新区城市生态系统健康评估

在分析城市生态系统健康评估研究进展的基础上,采用层次分析法建立城市生态系统健康评价指标体系,然后利用模糊数学模型,以天津市滨海新区为案例,进行城市生态系统健康评估。结果表明,近年来天津滨海新区城市生态系统处于亚健康状态,总体状况并没有明显改善。主要原因是在经济快速增长的同时,第二产业比重过高,能源消耗大量增加,环境质量较差,虽然投资力度加大,但仍有恶化趋势,未来改善压力大。如果不从整体上加大产业结构改善,加大环境保护和生态建设,将大大影响滨海新区的可持续发展。     

社会资本对创业风险影响的分类解析

创业风险是创业者不得不面对而且必须解决的一个关键问题。本文在总结当前关于创业风险分类的研究成果基础上,按照创业要素风险分类体系,分别研究了社会资本对机会风险、资源风险、主体风险、环境风险与行为风险的影响。通过对社会资本在各种创业风险中影响作用的分析,本文得到以下结论：社会资本的规范、信任与网络都能从各自角度弱化创业活动中的机会风险、环境风险与行为风险产生的不利影响;而创业活动中的资源风险与主体风险的调节,则主要通过社会资本中的网络来完成。     

品牌社群生态位及其测量模型研究

近十五年来,在品牌关系理论研究的热潮下,Munizεt&O’Guinn提出的全新概念"品牌社群"(brand community)受到广大实践工作者和学者们关注,成为西方品牌理论研究的新前沿。本文在对为数不多的品牌社群理论进行综述分析的基础上,提出了从生态学生态位角度研究品牌社群的全新视角。通过对品牌社群生态位内涵进行界定,以及对前人有关品牌生态系统层级构建进行完善的基础上,从生态位宽度和生态位重叠度层面构建品牌社群生态位测量模型,即运用一维生态因子轴来分析品牌社群对资源变量的占用幅度以及共享状态,表征该类社群处于生态系统环境中的相对地位,目的在于对生态位重叠态势下的竞争格局预先作出有效判断,从而在提升品牌社群决策科学性的同时,提升企业顾客资产以及品牌资产的价值。