论市场经济条件下行政伦理的趋向性选择

行政管理者伦理素质水平的高低,在很大程度上会决定其在行政管理过程中、特别是行政决策中的能力和水平。不同社会政治经济条件下,行政伦理的趋向性要求会有不同。随着我国政治经济体制从计划经济体制转变到了市场经济体制,行政伦理的要求和衡量标准也会有较大的区别,全面地认识和探讨市场经济条件下行政伦理的趋向性问题,对于我们更自觉的进行行政伦理的建设很有现实意义。     

浅谈民办高校辅导员师德建设

辅导员在学校人才培养中发挥着不可替代的作用。建设一支高素质的高校辅导员队伍的关键是加强辅导员队伍师德建设。当前民办高校的辅导员师德建设的状况并不乐观,出现了一些与民办高校发展不同步的现象。本文力图从民办高校的辅导员师德建设方面提出一些看法,希望就民办高校如何发展方面能够提供一些参考。     

A Comparison of Buyers and Nonbuyers of Extended Service Contracts

ABSTRACT

Only a few empirical research studies about extended service contracts have appeared in the services marketing literature. This study used Chi Square analysis as a methodology to distinguish between buyers and non-buyers of extended service contracts. The findings suggest that while buyers and non-buyers were very similar demographically and psychographically, there were considerable differences in motivation for purchasing or not buying. Of the ten motivation variables, eight were significant at or beyond p < 0.05. Moreover, some ethical implications for professional salespeople marketing these service contracts were discussed.     

Furthering Organizational Priorities with Less Than Truthful Behavior: A Call for Additional Tools

Though codes of ethics exist in many businesses, employees still view less than truthful behaviors to be a significant ethical problem. The current study examines the related and somewhat counterintuitive issue of less than truthful behaviors intended to further organizational priorities. Such behaviors risk violating one organizational priority (e.g., adhering to a code of ethics) to achieve another. Data indicated four unique though non-mutually exclusive motivations: (1) to avoid confrontation or conflict; (2) to ensure quality in the delivery of a product or service; (3) to buy time for an organization’s strategy to play out; and (4) for self-protection or self-enhancement. The evidence further suggests that enhanced managerial training, particularly in handling confrontation and conflicts, could reduce the contradiction between stated codes of ethics and actual behaviors.     

士商合道：经济与伦理的价值生态--以汉代田庄经营为典型

本文以汉代田庄经营作为中国儒商的起源与典型之一，探求经济与伦理两种重要价值实现生态统一的可能性与现实性，并将统一根由归结为中国传统中的两种文化与精神，即士精神与商精神的合和，提出士商合道是优化经济与伦理价值生态的有效途径。     

中西方宗教价值观比较

本文通过对中西宗教价值观的终极价值取向、人性价值取向、伦理价值取向及其作用进行了分析和比较。     

Ethics in Food Advertising to Children in India—A Parental Perspective

Marketers are seen to bombard children with advertisements for unhealthy foods using sophisticated promotion techniques that have serious negative effects on health and overall well-being of children. So parents try to mediate children’s exposure to media content and call for governmental regulations in an attempt to shield them. The extent to which they mediate further determines whether they contemplate food advertisements as being ethical or unethical. Therefore, the present study tries to uncover the antecedents to ethical versus unethical perceptions of Indian parents about food advertisements directed at children. No study, to the best of the researchers’ knowledge, has been conducted so far in India in this regard. Using binary logistic regression with mothers, it is found that the mothers who view food advertisements as unethical report their children to watch fewer hours of TV during weekdays and hold negative attitudes toward advertising to children. These mothers, however, do not feel that the government needs to impose restrictions on food advertisements aired on TV since they themselves indulge in mediation of TV advertising as a general parenting responsibility. The implications of the article are finally discussed.     

Doing good and doing business at the bottom of the pyramid

There is an ongoing debate among scholars regarding the existence of a fortune at the bottom of the income pyramid. While some scholars argue that there is a profitable market at the pyramid base, others refute this proposition, arguing that targeting poor people as customers could lead to unethical business practices and further their exploitation. With the aid of mini cases, this article explains that there is indeed a fortune to be made at the base of the pyramid but that good fortune can be created for both corporations and poor people if the population at the bottom of the pyramid is treated as suppliers, producers, co-owners, and/or employees rather than as mere consumers. However, in terms of consumers, there is a market for firms at the base of the pyramid through which they can earn profits and simultaneously help eradicate poverty, mainly by lowering the cost structure for poor people. In other words, firms that can reduce poverty and provide cost-effective utilitarian goods and services to poor people have more to gain from such individuals than those firms that provide more luxurious goods and services or offer goods with mere aesthetic or emotional value. With the help of mini cases, this article explains four measures firms can use to create fortunes for themselves as well as for poor customers by avoiding affordability and adaptability traps.     

浅谈会计的职业道德

本文针对当前会计的职业道德的几个问题进行论述并指出提高会计职业道德的途径。     

食品安全伦理初探

食品安全问题不仅仅是一个法律、政治、经济问题,从其道德层面而言应是一个伦理问题,本文通过提出食品安全伦理概念、意义、原则、措施等对食品安全问题进行了浅要的剖析,试图从伦理道德角度对食品安全问题的解决提供一些思路。