The effects of schema congruity on consumer response to celebrity advertising

The trend of celebrity-branded products is on the rise, creating a new domain in which to explore the match-up hypothesis. Moving beyond the celebrity as an endorser, but rather, a brand promoting a brand extension, this article examines how perceived congruence between a celebrity's image and the brand image of products they have developed is related to attitudinal and behavioral measures of advertising effectiveness. Employing a 2 × 3 full factorial design, congruence between the celebrity's image and the brand's image was varied (less vs. more congruent), along with the use of the celebrity's image (present, absent, non-celebrity models) to determine how schema congruity influences consumer's response to celebrity advertising. The results of a multivariate analysis of covariance analysis indicating lower levels of congruence between the celebrity's image and the brand's image led to greater advertising effectiveness compared to higher levels of congruence. Specifically, the means of the attitudinal dependent variables in the less congruent condition were significantly higher than the means in the more congruent condition. These effects were more pronounced when a celebrity's image was featured in the advertisement compared to when it was not featured. The implication of the findings suggests that moderate violations in the consumer's celebrity schema may improve advertising effectiveness.     

中国人口红利延长的人力资本障碍分析——基于新生代农民工视角

人力资本提升是中国人口红利延长的关键,新生代农民工作为中国经济建设的主要力量之一,其人力资本状况能够对人口红利延长产生重要影响。文章基于新生代农民工人力资本存量和提升空间的视角,探讨人口红利延长的可行性。结果表明,新生代农民工人力资本存量低,并缺乏提升的经济基础、社会保障和社会融合等环境。针对新生代农民工市民化的人力资本困境,文章提出了相关政策建议。     

基于可拓学模型的旅游上市公司财务评价系统研究

2010上海世博,成为推动中国旅游业发展的巨大引擎。旅游业面临全面标准化进程,其财务监控系统也将承受巨大考验。选择具有代表性的指标建立旅游业财务系统评价指标体系,采用层次分析法指定指标的权重,并以可拓学的多极物元为基本概念,构建评价模型,具有很强的实际应用价值。     

单层工业厂房再利用投资决策风险评价研究

本文以单层工业厂房再利用为研究对象,通过对单层工业厂房再利用及其投资决策阶段的风险进行分析,确定了单层工业厂房再利用投资决策阶段的主要风险因素。并运用改进的层次分析法得出各风险指标的权重,提高了指标权重的准确性;采用可拓评价法对各指标进行风险等级的评价,经计算得出单层工业厂房再利用投资决策阶段风险的大小,为单层工业厂房再利用投资决策阶段的风险控制提供理论依据。     

"扩招"及"扩限"给高校学生管理工作带来的挑战及对策

当前扩招及扩限给高等教育所带来的最直接、最明显的挑战之一就是学生工作的对象、内容和方法都发生了变化,高校的学生管理工作面临着新的考验。高校学生管理工作要适应大众化要求,必须树立“以人为本”的办学理念,要深入调查研究。准确把握大学生思想动态,重视加强对大学生中特殊群体的教育和管理,切实加强大学生心理健康教育工作与对学生的创业教育,同时要转变就业观念,以适应新形势的需要。     

中国地方政府最优规模设计——基于省级面板数据的实证分析

政府规模过大或过小都不利于经济增长。中国地方政府服务的边际生产力为0．42。显著小于1。这说明政府服务供给过度;地方政府的最优规模占GDP的比重为10．188％,而目前各地方政府的实际规模均已超过这一最优规模。应从完善中央与地方的财政管理体制。完善权力监督与制约机制等方面入手。着力优化政府规模。     

基于可拓的科技创新能力综合评价研究

科技创新已成为影响社会经济增长和社会发展的关键性因素。在建立科学合理的科技创新能力评价指标体系的基础上,运用可拓评价方法建立了科技创新能力综合评价的物元模型。通过计算其综合关联度进行综合定量分析,将多指标的评价归结为单目标决策,实现了科技创新能力的综合评价,克服了单一评价方法所存在的缺点。通过对中国大陆12个省市区的科技创新能力进行实证分析和评价,对科技创新能力评价方法进行了有益的探索,为科技创新决策提供一种科学实用的新方法。     

弱扩展原理

本文引入了弱扩展原理,并研究了它的一些性质,最后给出了弱扩展原理的三种等价表现形式。     

Output and Input Biases Caused by Public Agricultural Research and Extension in Japan, 1957–1997

The present paper investigates the magnitude and the Hicksian output and input biases of technological change brought about by investments in public agricultural research and extension activities in Japan. Given this objective, it estimates a translog multiproduct cost function for 1957–1997. Empirical results show that the cost reduction effects were fairly large. The Hicksian (1932) biases were found to be: (i) livestock-augmenting; (ii) labor- and other-inputs-saving; and (iii) machinery- and intermediate-inputs using. Except for other inputs, the directions of the biases are consistent with the Hicksian (1932) induced innovation hypothesis, which supports the public-sector-induced-innovation model proposed by Hayami and Ruttan (1985) and Ohtsuka (1982).     

Consistent recalibration of yield curve models

The analytical tractability of affine (short rate) models, such as the Vasi?ek and the Cox–Ingersoll–Ross (CIR) models, has made them a popular choice for modeling the dynamics of interest rates. However, in order to properly account for the dynamics of real data, these models must exhibit time‐dependent or even stochastic parameters. This breaks their tractability, and modeling and simulating become an arduous task. We introduce a new class of Heath–Jarrow–Morton (HJM) models that both fit the dynamics of real market data and remain tractable. We call these models consistent recalibration (CRC) models. CRC models appear as limits of concatenations of forward rate increments, each belonging to a Hull–White extended affine factor model with possibly different parameters. That is, we construct HJM models from “tangent” affine models. We develop a theory for continuous path versions of such models and discuss their numerical implementations within the Vasi?ek and CIR frameworks.