日化用品行业的品牌扩散与市场进入壁垒

当前,品牌扩散战略己成为许多企业谋求成长、增强市场势力、遏制竞争者进入的重要手段。本文基于中国日化用品行业应用扩展的Hotelling模型分析了在位企业可以利用品牌扩散战略在获取经济利润的同时,成功阻止潜在竞争者的进入。     

大学生就业形势及对策研究

随着经济的转型、就业机制的变革、高校的扩招,近年来,我国大学毕业生的就业问题日益凸显,在一定程度上成为具有普遍性的社会现象,成为关系到高等教育的改革和发展、影响高校与社会的关系以及社会安定的综合性问题.为此,论文从政府、高校和大学生三个角度对我国大学毕业生的就业问题作以研究和探讨.     

Stakeholder planning of the institutionalization of the volunteer farmer-trainer approach in dairy producer organizations in Kenya: key steps and supporting mechanisms*

The effectiveness of community-based extension approaches has been widely documented, however their sustainability remains weak. Institutionalization has been proposed as a way of achieving sustainability. This paper shares experiences of the learning and planning phase of the institutionalization of the volunteer farmer-trainer (VFT) approach in three dairy producer organizations (POs) in Kenya. The paper builds a detailed understanding of the key steps and social processes involved and the wider lessons that might be learned regarding institutionalization in the context of local institutions such POs. We draw on data from key informant interviews, focus groups discussions and workshops. The first phase of the process which spanned one year involved engagements with stakeholders at different levels; from VFTs, dairy cooperative management, government extension and local NGOs. The process involved awareness creation, joint learning at the individual, group and organization level, a strengths-weaknesses-opportunities-threats (SWOT) analysis of producer organizations and identifying opportunities for harnessing resources for support functions. We highlight the important supporting social and institutional processes that are required for this to happen. These include getting acceptance and support from key stakeholders, developing a shared understanding, stakeholder ownership of the process, commitment from top leadership of POs and institutional structures to support the process. For the process to be actualized, we discuss mechanisms that need to be put in place.     

Further participatory adaptation is required for community leaders to champion conservation agriculture in Africa

There is a recognized need for the participation of local communities in designing and implementing agricultural interventions for the sustainable intensification in smallholder systems. This study examines the perspectives of local community leaders towards the widely promoted, but not widely adopted, practice of Conservation Agriculture (CA) in African smallholder systems. Perceptions from 47 community leaders (both from traditional local authorities and farmer organizations) across six African countries are documented regarding how CA matches the wants, needs and capabilities of farmers in their communities. While community leaders generally perceived CA as potentially beneficial, they also indicated that CA is not currently perceived as feasible within their communities and hence has limited relevance. Three key themes were identified that limit both CA use and sustainable intensification more generally: [1] a perceived reluctance of farmers to engage with the community platform as part of a higher input, market-oriented production system; [2] informational constraints due to non-functional exchange mechanisms; and [3] a lack of local adaptation of CA underscored by the persistence of top-down, linear research and extension approaches. Through greater understanding of local perspectives, a clearer picture emerges of the need for greater participatory engagement and local adaptation if sustainable intensification of African smallholder agricultural systems is to be achieved.     

Transformation and Rebirth of Chinese Brands: A Case From the Hotel Industry

ABSTRACT

Chinese domestic brands have developed rapidly in recent years, and yet few of them have entered global competition as product or service brands brands with exceptions such as Huawei. In addition, the evolution of Chinese brands has hardly been understood or introduced properly by international business educators. In this article, we identify the development patterns of Chinese domestic brands by using a local hotel brand as an example. Particularly, we examine and discuss how a Chinese brand can be established with specific positioning, brand image, and product offering, as well as how the brand can grow by vertical and horizontal extensions based on balancing market opportunities and the brand’s own capabilities. Moreover, we expect this research to facilitate the understanding of Chinese brands among international business education.     

Market structure and demand-side substitutability of chained urban hotel segments

This study analyzes how the demand in hotel markets is divided amongst chained hotel segments. Hypotheses regarding consumers’ switching behavior due to changes in income levels and relative prices are tested using data from 25 major urban markets in the United States, encompassing segments ranging from luxury to economy over 43 quarters. The effects of differentiation and market concentration are also investigated in this context. The results suggest that leisure and individual consumers of the low-scale segments may be trading “up” to higher scales when their income increase, but that upscale segments’ corporate consumers are not necessarily trading “down” when Corporate Income fall. In addition, only low-scale segments appear to be substitutes to upscale segments, but the inverse seems not to be true. Also, properties in mid-range segments are found to be the only ones benefiting from a high market concentration, while low-scale properties turn out to be the ones gaining from differentiation through price.     

宽口径课程体系的模块化构建

宽口径课程的专业覆盖面广,理论性较强.随着不同学科交叉的不断深入,该类课程体系的构建需要做出适应形势变化的调整.本文从适应和拓展专业范围出发,提出从课程教学内容设置、多媒体课件制作以及实验教学强化等方面进行资源整合,构建模块化课程体系的思路.     

S11调容变压器推广及发展的设想

农村电网具有负荷分散、季节性强、平均负荷率低等特点。为了降低变压器损耗，避免大马拉小车的现象．文中介绍了可以满足农网要求的s11调容变压器的结构特点和性能及其运行效果。     

Farmers,Biodiversity and Plant Protection: Developing a Learning Environment for Sustainable Tree Cropping Systems

More diverse, perennial cropping systems often have better natural mechanisms for keeping pests at bay. But while scientists emphasise the broad benefits of conservation in terms of effective ecosystem functioning, farmers are more interested in biodiversity for the provision of food or of services such as shade or windbreaks. Because of their limited knowledge of the role of biodiversity in plant protection, farmers sometimes unconsciously disturb natural regulatory mechanisms. Some citrus farmers in Vietnam introduced sapodilla as an intercrop to diversify their source of income, and because this fruit tree requires little care. However, this apparently worthwhile attempt to combine two valuable crops has misfired. The ecological conditions that traditionally sustained natural pest control in citrus have been disturbed, thus trapping farmers in the pesticide treadmill. The weaver ant Oecophylla smaragdina stopped protecting citrus from stinkbugs and leaf-feeding caterpillars after facing competition from the black ant Dolichoderus thoracicus, which favours sapodilla trees as a nesting habitat. To avoid similar scenarios in the future, methods for linking scientific research on ecosystem functions with farmers' own knowledge, experience and priorities are presented. Examples are given of ways in which farmers in perennial cropping systems learn, and how scientists can facilitate this learning process.