井下作业企业实施品牌战略探讨

针对目前井下作业企业在品牌建设中普遍存在的问题进行深入分析，着重剖析了制约品牌建设的各种不利因素．提出了在现有条件下井下作业企业如何实施品牌战略的设想，指出井下作业企业要实现成为世界级的公司目标，就必须走向世界，积极参与国际竞争，进一步加强品牌战略。     

论中国旅游可持续发展战略选择与生态旅游的实施

文章阐述了我国实施旅游可持续发展战略的必然性,指出生态旅游是实现我国旅游可持续发展战略目标的必然形式。在分析我国生态旅游发展现状的基础上,提出了若干大力发展生态旅游的应对之策。     

Valuing Food Store Access: Policy Implications for the Food Stamp Program

Food stamp recipients may lack access to larger stores, reducing the availability of nutritious food. Reliance on smaller stores may have undesirable impacts. Policy alternatives include limiting food stamp redemption to larger stores and subsidizing store development. I estimate that limiting redemption to supermarkets and grocery stores, or supermarkets alone, results in losses ranging from $499.2 million to $1.05 billion, or $1.17 billion to $2.44 billion (respectively) annual loss in food stamp recipient welfare nationwide. The impact of improving access is also significant, ranging from $333.6 million to $931.2 million.     

The Nested PIGLOG Model: An Application to U.S. Food Demand

A new demand system is introduced, the Nested PIGLOG model, nesting thirteen other demand systems including five that are also new. This new model and its nested special cases are applied to models of U.S. food demand that include food-at-home (FAH), food-away-from-home (FAFH), and alcoholic beverages. Although nested tests and out-of-sample forecasting performance favor generalizing models to a certain degree, statistically insignificant improvements to in-sample-fit and even poorer out-of-sample forecast accuracy undermine further generalizations. Based on a subset of preferred models, FAFH is found to be price and income elastic compared to FAH which is price and income inelastic.     

谈旅游服务理念在旅游企业中的确立

当今旅游企业面临国内、国外双重竞争压力,从现实来看确立旅游服务理念已经成为旅游企业的一致选择,其实确立旅游服务理念是很多客观因素促成的必然结果,这些因素既有宏观的又有微观的,首先确立旅游服务理念的客观必然性和它增强企业核心竞争力的重要作用,然后确定服务理念的内容,使旅游企业健康地发展。     

农村居民食物消费的可持续发展

农村居民食物消费的可持续发展不仅决定着农村居民的健康水平 ,还决定着农村居民食物消费的可持续性。通过对我国农村居民食物消费的合理性分析 ,提出了农村居民食物消费的合理选择和可持续发展对策。     

如何提升企业的核心竞争力

企业的核心竞争力是企业获取持续竞争优势的来源和基础。中国企业欲在经济全球化大潮中立于不败之地，最有效也是最关键的一点．即是提升企业的核心竞争力。以技术创新为核心，以信息化为动力，以争创名牌为手段．以企业文化为后盾．全面提升自己的核心竞争力，才能在日趋激烈的国际市场竞争中有所作为。     

Globalization frustrated: The case of white goods

This paper challenges the common view that mature industries are always ripe for global strategies. Based on data from the European Domestic Appliance industry, this paper shows how changing economic conditions can diminish the value of global strategies. Critical in these shifts were simultaneous rises in demand for variety (that eroded the benefits of scale and continental market share) and decreases in manufacturing scale (that permitted new supply options), which reduced the extent of the strategic market to national dimensions. They added complexity that decreased the profitability of the global players and increased that of national strategies. The fluctuating fortunes of leading firms are shown to have been caused primarily by choices of strategy, not by national factor costs.     

全球化背景下中国文化的创新

经济全球化的进程已经深刻地波及到文化领域。面对全球化的态势我们必须深刻地反思中国文化及文化产业所面临的一系列问题。发展建设中国文化及文化产业 ,最根本的问题就是要解决文化创新的问题 ,即实施国家文化创新、文化思想学术创新和文化观念创新。     

杜邦莱卡:化纤产业互动营销的经典案例

系统地剖析了杜邦莱卡纤维独特的互动营销模式，阐述了导入消费品营销手法、与下游企业建立互动联盟从而推动化纤产品市场营销运作的新思路，激励本土化纤食业创新理念、争取主动。