Antecedents of Taiwan Chinese Consumers’ Purchase Intentions Toward U.S.- and Japanese-Made Household Appliances

ABSTRACT

The purpose of this article is to understand the factors influencing Taiwan's Chinese consumers’ purchase intentions toward U.S. and Japanese household appliances. The authors attempt to develop and test a comprehensive model linking such purchase intentions to several constructs including Taiwan Chinese consumers’ openness to foreign cultures, consumer nationalism, product familiarity, traditional cultural values orientation, and product-country image. The result of analysis using structural equation modeling shows that consumer nationalism has a strong indirect effect on purchase intention via the product-country image construct. Taiwan Chinese consumers’ traditional cultural values orientation and openness to foreign cultures have direct effects on consumer nationalism and, hence, are important antecedents in explaining the purchase intentions toward foreign-made goods by Taiwan Chinese consumers. With the growing importance of the Chinese domestic market, this study provides international marketing managers with practical implications in important areas such as market segmentation, branding strategy, and market research and practices in the Chinese consumer market.     

加强外汇储备动态管理的对策研究

适度的外汇储备对于保证国家金融与经济安全、维持汇率稳定以及增强我国国际信誉有着重要作用。外汇储备并非越多越好,过多外汇储备会产生诸多问题,积累各种风险。在金融危机影响不断加深的情况下,有必要对我国外汇储备进行动态管理,尽快研究外汇储备的规模管理、结构管理、效率管理与政策管理,以实现外汇储备的安全、保值与增值目的。     

外贸英语特点及其翻译原则

随着经济全球化的发展,外贸英语在国际贸易中的重要性日益凸显,其翻译也备受关注。外贸英语属于特殊用途英语,有其独自的特征,而目前现有的诸多翻译原则并不完全适用于外贸英语翻译。因此根据外贸英语特点,总结出外贸英语翻译的原则,可以对外贸英语翻译实践提供帮助。     

The relationship between networks,institutional development,and performance in foreign investments

This paper empirically examines the relationship between the external business network of a country business unit (CBU) of a multinational firm, its performance, and the unique institutional characteristics of the foreign market in which it operates. We develop hypotheses about the CBU network structure associated with operating margin given different levels of institutional development, and the categories of network contacts associated with CBU operating margin. We test the hypotheses using social network analysis in 54 CBUs in two different business segments within one multinational company. Results show that the CBU network structure associated with higher operating margin depended partially on the level of the country's institutional development, and that network composition related strongly to CBU operating margin. We identify implications for research. Copyright © 2010 John Wiley & Sons, Ltd.     

The Enlarged EU and Russia-What Do Visegrad-Countries Contribute to EU-Russian Economic Relationship?

Abstract

The European Union's economic strategy on Russia had not been clearly and consistently worked out by the time of the 2004 May enlargement; major questions still needed to be answered. Since new member-states had not been really involved into the process of shaping EU policy toward its ‘strategic partner’, their approaches should be also included into the EU Russia-policy in the future. Though enlargement certainly brings about growing importance and new perspectives into the EU-Russia dialog, it will create new problems or deepen some old ones as well.

Beside Baltic-states, that have their special interests and attitudes-Visegrad-countries (Poland, Hungary, Slovakia and to a less degree the Czech Republic) are the most interested new-members in this dialog. They may turn to be either the most active ones in taking part of shaping EU-Russian economic and political dialog from among the 10 newcomers or the most influential ones in doing so. The role of Poland in this process is undoubtedly unique.

Notwithstanding the fact that characteristics of bilateral economic relations (Polish-Russian, Hungarian-Russian, etc.) are common to a great extent, it seems to be unlikely that these countries will intend or will be able to cooperate on this issue. The reasons for potential and already sensible divergence in their attitudes toward Russiacontrary to their more or less similar approaches regarding Ukraineare rooted more in politics then in different economic interests. Analysing figures concerning bilateral trade and investment flows indicates these common features. Energy is in the focus of Russian-Visegrad4 economic relations.     

1900-1920年外国戏剧作品译改述略

1900-1920年,西方文化及观念大量传入中国,掀起了翻译外国文学作品的高潮,编译外国戏剧作品也是其中之一。内容上,初期的编译戏剧作品情节与中国传统戏剧相似,但也有作品保持原著的风格。从原著来源看,编译作品所涉国家众多,并受部分国家影响较大。从编译者来看,当时的许多编译者不仅译编戏剧作品,也涉足其他文学领域。     

日本对外贸易竞争力的提升策略及其启示

日本是世界贸易大国,对外贸易量长期居世界前4位,产品研发、品牌创建和营销服务等领域处于世界领先水平,工业制成品是日本主要出口产品,具有很强的外贸竞争力。政策体系支持、技术引进创新、外贸战略导向、产业调整升级、产学研相结合等促进对外贸易发展、提升外贸竞争力的措施和策略在实践中取得了明显绩效,值得中国学习和借鉴。     

日本风险企业融资方式研究

随着风险企业的不断发展，其独特的融资方式也越来越受到世人的关注。研究日本风险企业在不同发展阶段的融资需求及公共，民间资本对风险企业的筹金供给形式，分析日本风险企业的融资方式并归纳其发展的经验教训，对我国国内风险企业很有借鉴意义。     

建立矿业合同制度促进外商投资

文章认为通过建立矿业合同制度,包括矿业企业合同和矿产资源合同,可以促进外商来华投资矿产勘查和开发,落实西部大开发战略.     

Internationalisation,growth and pay inequality: a cointegration analysis for Turkey, 1970–2007

The nature of the internationalisation-growth-inequality nexus is very complex; and therefore, not surprisingly, there is no consensus on whether increasing openness to trade leads to higher inequality or not – in fact, there is even no full understanding on the impact of the openness on the economic growth. In the case of Turkey it is observed that there is relatively little empirical work that addresses the issue of inequality. Considering this fact, the study aims to provide some more evidence on the complex relationship between trade openness, foreign direct investment, economic growth and pay inequality by utilising a combination of different Theil Indices of pay inequality. The paper utilises the Johansen Cointegration and Granger Causality methods. Our findings yield that higher economic growth resulting from trade openness comes with higher pay inequality.