全球化背景下中国文化的创新

经济全球化的进程已经深刻地波及到文化领域。面对全球化的态势我们必须深刻地反思中国文化及文化产业所面临的一系列问题。发展建设中国文化及文化产业 ,最根本的问题就是要解决文化创新的问题 ,即实施国家文化创新、文化思想学术创新和文化观念创新。     

杜邦莱卡:化纤产业互动营销的经典案例

系统地剖析了杜邦莱卡纤维独特的互动营销模式，阐述了导入消费品营销手法、与下游企业建立互动联盟从而推动化纤产品市场营销运作的新思路，激励本土化纤食业创新理念、争取主动。     

Strategic groups as reference groups: Theory,modeling and empirical examination of industry and competitive strategy

Previous studies on strategic groups have mainly focused on their static characteristics in order to test the theory of strategic groups and intraindustry performance differences (Porter, 1979; Cool and Schendel, 1988; Fiegenbaum and Thomas, 1990). In contrast, this study takes a longitudinal, dynamic perspective and describes the forces driving strategic group membership and structural evolution. It proposes that a strategic group acts as a reference point for group members in formulating competitive strategy. A partial adjustment model of strategic mobility is then developed which incorporates the idea of a strategic group as a reference group. It models strategic change in an industry both within and across strategic groups. The model is tested in the context of an in-depth industry analysis of the more significant firms in the insurance industry over the 1970-84 time period. The results suggest that strategic groups act as reference points for firm strategies and that predictions of future firm strategies and industry/group structures may also be successfully derived.     

餐饮业连锁经营要处理好五大问题

分析了餐饮业连锁经营需要处理的五大问题,对经营模式、经营策略、经营方法、物流配送和发展战略进行了深入地探讨.     

北京市房地产业发展的现状、问题与对策

本文在对北京市房地产业现状进行总体分析的基础上,针对其存在的主要问题提出了在新一轮宏观调控下的发展对策.     

发达国家科技政策导向及其启示

当今世界,科技政策已成为许多国家尤其是美、日、欧等发达国家全力打造科技强国的基本的公共政策。文章从国家战略引导产业发展、国家政策促进产业发展、全力追求知识与技术创新、注重培养和吸纳优秀人才等4个方面对此进行了探析。     

收益管理--一种提高海运企业经营绩效的新方法

本文首先介绍了收益管理的基本概念及效果，然后具体分析了适用收益管理的行业特征，进而通过对海运业行业特征的比较．提出了在海运业推行收益管理以提高企业经营绩效的建议。     

论转轨时期我国商贸产业规模结构优化

商贸产业规模结构优化的依据是市场竞争优势，政府的作用是催化竞争。     

Productive Efficiency of the Swine Industry in Hawaii: Stochastic Frontier vs. Data Envelopment Analysis

Improving productive efficiency is an increasingly important determinant of the future of the swine industry in Hawaii. This paper examines the productive efficiency of a sample of swine producers in Hawaii by estimating a stochastic frontier production function and the constant returns to scale (CRS) and variable returns to scale (VRS) output-oriented DEA models. The technical efficiency estimates obtained from the two frontier techniques are compared. The scale properties are also examined under the two approaches. The industry's potential for increasing production through improved efficiency is also discussed.     

浅谈现代物流产业的构成及存在的问题

目前,由五大行业组成的现代物流产业构架已基本形成,这对现代物流业的发展起着举足轻重的作用.文中就如何合理确立现代物流产业结构,合理配置资源方面谈及了自己的一些看法.