竞争战略与技术创新关系的实证研究

以272家江苏省民营制造企业为研究对象,实证研究了企业的竞争战略与技术创新的关系。研究发现:实施低成本战略的企业进行工艺创新和产品创新的倾向均不明显,实施差异化战略的企业倾向于进行产品创新,实施混合战略的企业进行工艺创新和产品创新的倾向都明显,且实施强度显著高于实施低成本战略和差异化战略的企业;总体来看,所有企业的工艺创新强度都要高于其产品创新强度,产品创新强度整体偏低,这意味着企业转型升级的重点应放在产品创新上。     

中美汽车产业内贸易实证分析

产业内贸易水平越来越成为一国对外贸易竞争力及产业国际竞争力的一项重要指标。近年来,尽管中美汽车贸易发展迅速,但产业内贸易水平却较低。根据联合国商品贸易数据库数据,估算中美汽车产业内贸易指数,考察中美汽车产业内贸易的发展程度,剖析中美汽车产业内贸易的特征。研究得出:中国的产业内贸易总额超过产业间贸易,但产业内贸易水平仍低于美国;中美汽车产业内贸易产品的平均出口单价较低,平均进口单价较高,中国政府应引导汽车企业增大技术投入、引进国际领先技术、加强技术创新与产品研发。     

Managing customer experiences in online product communities

Many companies have established online product communities or forums as a vehicle to extend product support services to their customers. Customers' interactions in such online forums with peer customers and vendor representatives resolve their product-related queries as well as inform on their product purchase decisions. Despite the significance of such interactions, there has been limited theoretical attention so far on how companies can manage customer experiences in online product communities. Drawing on theories and concepts from diverse areas including computer-mediated communication, consumer psychology, and online communities, this study proposes a four dimensional construct - Online Community Experience (OCE) - to capture customer experiences in such online product communities, and examines its impact on customer attitudes regarding the product, the company, and the quality of service. Data collected from customers in online product forums offered by four companies is used to test the study hypotheses. Implications for research on online consumer behavior and marketing are discussed.     

水产品加工业供应链风险及其控制策略

根据对文献的研究成果,结合对水产品加工业的深入调研分析,本文着重从供应、物流、财务、信息、需求、环境等方面对水产品加工业供应链风险进行剖析。供应链中各种风险因素之间并非独立存在,而是相互影响、互为因果。因此,在明确水产业供应链每种风险产生根源及其变动规律的基础上,提出适宜的风险控制策略,以期规避风险,确保水产业供应链整体安全高效运行。     

少数民族地区生态文明建设研究

工业社会以"大量生产、大量消费、大量废弃"为基本特征的工业文明时期,现代工业体系在创造出空前的物质财富和社会繁荣的同时,也不断地消耗、破坏着自然资源和人类的生存环境。我国少数民族群众整体和谐的自然观、敬畏生命的平等观以及循环再生的生产观等生态伦理思想与生态文明的本质是一致的,在生态文明建设中可发挥积极的作用。本文探讨了少数民族地区生态文明建设对策,包括传承少数民族生态伦理文化,发挥民族区域自治的政治优势、完善生态保护的法律法规,培养"生态公民"、提倡"绿色消费"以及发展循环生态产业和低碳产业为主导的特色经济等。     

Signaling quality with new product preannouncements: Vaporware and the role of reference quality

This research develops a signaling game that captures the essential dynamics of new product preannouncements (preannouncement/launch/market feedback). New product preannouncements are preannouncing firms' formal efforts to inform their competitors and customers about the future availability, superior quality and introductory price of their upcoming new products. In a market, two firms compete (entrant preannounces and incumbent responds) across two periods. The entrant has private information about the true quality of a new product (the incumbent and customers do not know it), and this informational asymmetry provides the entrant with a preannouncement dilemma. Should the entrant preannounce and, if the entrant does, should the entrant tell the truth about quality? Preannouncements often get customers who might buy now from a competitor to wait for a higher quality to be available. Therefore, the entrant may have an incentive to bluff the quality of a new product in order to enhance the likelihood of customers' waiting. However, because the quality exaggeration is also likely to increase customers' quality expectations, the entrant may suffer a significant sales penalty if the entrant does not deliver the promised quality. Through the signaling game, this paper derives conditions under which such a bluff does/does not put the preannouncing firm at risk (i.e., this paper derives the separating/pooling equilibria that are the focus of signaling games).     

略论我国产品责任主体的范围

产品责任主体是因产品存在缺陷而致他人损害应承担赔偿责任的人。生产者和销售者是我国法律明文规定的产品责任主体,它们以无过错责任为归责事由。从更好地保护消费者合法权益,维护社会经济秩序出发,原材料和零部件或半成品提供者、准生产者、进口者应归属于生产者范畴,运输者、仓储者等第三人在符合相应条件时,应承担产品侵权责任。     

可再生能源绿色证书政策的理论研究

可再生能源发电具有的正外部性等特点,需要政府相关机构对其进行价格管制,以保证和促进可再生能源电力的发展。目前主要的管制方法有固定电价政策、竞价上网政策以及可交易的绿色证书政策等。本文从理论的角度对绿色证书政策进行研究,分析了可再生能源发电市场和绿色证书市场的本质和价格的决定问题,阐述了绿色证书政策对资源配置的促进作用以及对绿色证书政策的制约和影响因素。     

中国绿色食品产业发展方式转变的理论模型构建——基于技术、市场与政策协调的分析视角

产业发展方式的根本转变是产业结构优化与产业可持续发展的必然要求与根本途径。本文基于技术驱动、市场拉动与政策引导的协调分析视角,明确了产业发展与产业发展方式转变的关系并构建了一个产业发展方式转变的逻辑分析模型,结合中国绿色食品产业发展的阶段特征与现实基础条件,提出促进绿色食品产业发展方式转变的技术、市场与政策协调措施。