基于Internet的多通道用户界面

提出了网络多通道界面模型、语音和指点相结合的基于上下文的查询、基于主通道的整合策略,并将受限的自然语言(汉语)理解技术应用于多通道交互中。文章给出了两个实例:汉语语音驱动的多通道文件管理器和网上购物多通道界面的ActiveX控件。结果表明,以上技术有助于提高人机交互的自然性和效率。     

Using a customer-Level marketing strategy to enhance firm performance: A review of theoretical and empirical evidence

It is becoming increasingly apparent from the literature that marketers need to consider customer-level information when they generate a marketing strategy for the firm. In this article, the authors develop a customer-focused framework that uses a marketing strategy with an overall objective of maximized financial performance. This strategy is driven by seven customer-level marketing tactics and shows how actual customer data can be used to generate an actionable marketing strategy leading to optimal levels of profitability, customer equity, and shareholder value. In addition, the authors discuss a successful implementation of this strategy for several business-to-business and business-to-consumer firms and offer insights as to how to customize an implementation strategy for any firm, along with presenting potential challenges a firm may encounter during the implementation process. Several suggestions for future research are offered to explore and harness this newly available evidence. V. Kumar (VK) (vk@business.uconn.edu) is the ING Chair Professor of Marketing and the executive director of the ING Center for Financial Services at the University of Connecticut. He spends his time by transferring his knowledge (however little it may be) to his two daughters about customer lifetime value, diffusion models, forecasting sales and market share, retailing, and marketing strategy. J. Andrew Petersen (apetersen@business.uconn.edu) is a doctoral candidate in marketing at the University of Connecticut. His research interests include customer lifetime value, word-of-mouth effects, and customer-level marketing strategy. His research has been published inMarketing Research Magazine and theJournal of the Academy of Marketing Science.     

市政工程项目管理中界面管理理论的应用研究

市政工程项目是城市基础设施建设中的关键内容,随着当下城市发展速度在不断加快,市政建设中对施工效率与质量的要求也越来越高,所以加强各施工环节、施工部门等有效信息与资料对接更显重要。界面管理理论应用到市政工程项目管理工作中,能够有效提高施工内与施工外各环节、各部门、各组织之间的矛盾解除以及沟通加深,有助于施工高效进行。     

SAP系统的EAI技术分析研究

文章系统地分析了EAI模型和SAP系统中自带的各种EAI接口以及它们的适用对象,并着重介绍了在SAP与其它系统之间如何建立连接和数据通信的原理和方法。     

EPP协议在车载地震仪中的设计与应用

针对并行口设备开发的趋势及特点 ,详细介绍了 EPP协议的产生、特点及时序 ;并结合科研项目“ES2 42 0地震仪改造”提出了用 EPP协议仿 Intel 80 86系统接口的详细设计方案 ,该接口由读写逻辑生成电路、地址锁存器及译码器、仿 Intel 80 86总线及一些逻辑延时电路组成。并给出了电路框图及 Windows3 .x/95/98编程。经扩展后总线的双向通信速度为 850 KB/s与 ISA总线的速度相当。     

Does the Stock Market Compensate Banks for Diversifying into the Insurance Business?

This paper explores a wide range of corporate restructurings, all available deals from wire services, in the banking and insurance sectors that led to bancassurance ventures. An event study methodology is employed to calculate excess returns on and around the deals’ announcement date. Using both univariate and multivariate analysis the paper finds bank driven mergers, deal's size and regional categorization all triggering positive and significant market reactions. Unlike the univariate framework, multivariate analysis shows that geographic focus and language are not significant factors. The results also indicate that markets are indifferent with respect to bank withdrawals from the bank‐insurance operations. Finally, Canadian, U.S. and European bank‐insurance deals produce positive results, while Australasian bidders offer statistically insignificant equity returns.     

实体界面管理在房建群体工程施工中的应用分析

本文结合作者实际工作经验,并参考大量的文献资料,通过实体界面管理在房建群体工程施工应用中得到的显著成效,以期为同类项目管理实践提供方法和支持,并完善界面管理在项目管理的理论体系中的应用。     

Work-home interface in a cross-cultural context: a framework for future research and practice

Abstract

With dual-income families on the increase, combining work and family obligations is a daily reality for many individuals. Unsatisfactory combinations of work and home duties can result in various unfavourable individual and organisational outcomes. Therefore, its proper understanding is essential in order to create adequate recommendations for interventions and prevention. There is a need for the development of theoretical frameworks that take cultural context into account in relation to work-home interface (WHI). In this paper a new framework is proposed; ‘the pyramid of intersecting domains of WHI’ that incorporates cultural context and other important work-life interface aspects. It builds on empirical findings of the intersectionality and work/family border theories. The pyramid consists of the following domains: the domain of work and home characteristics, the roles domain and the cultural domain, which intersect to determine the fourth side of the pyramid, that is, the observed WHI. Based on the pyramid several research propositions can be formulated. Implications for researchers and HR professionals are provided.     

How much do online consumers really value free product returns? Evidence from eBay

Consumer return rates have been steadily rising in recent years, resulting in growing costs for retailers who must manage the returns process and the disposition of returned products. This cost pressure is driven in part by extremely generous return policies, such as giving consumers a full refund upon return. Interestingly, this common retail practice of full refunds is inconsistent with the recommendations of many analytical models of returns, which nearly always show that a partial refund is optimal. Such inconsistencies between theory and practice might arise when the decision drivers included in the analytical models do not match the decision drivers in practice. It might also be the case that retailers are overly optimistic about the value that consumers assign to a full refund, and thus assume that the value of such a policy outweighs its costs. In this paper, we use data collected from eBay, where identical products are sold with different return policies, to investigate these open questions in the literature. We analyze both the return policy drivers from the retailer's perspective and the return policy value from the consumer's perspective. Our results suggest that the value of a full refund policy to consumers may not be as large as one might expect, and it also exhibits a large heterogeneity across buyers with different levels of online purchase experience. In addition, we provide empirical evidence for what has long been suspected by online retailers – that a non-refundable forward shipping charge quickly erodes any value that consumers assign to return policies. The generality of our results is limited by the fact that eBay differs from traditional retail contexts in many respects, including the fact that eBay buyers may not be representative of the general buyer population. However, our study of how eBay consumers value free returns provides new insights into an understudied area, and it can serve as a starting point for future studies of the value of return policies in other retail contexts.