基于沟通视角的渠道关系满意度影响因素研究

渠道关系满意度是渠道关系质量的重要维度,但是从沟通视角对其影响进行的研究还相对较少。鉴于此希望通过了解现有相关问题研究领域的进展,对企业间沟通因素的重要维度和概念进行界定,并通过理论演绎的方法,研究其对于渠道关系满意度影响的作用方式。     

主动性人格——积极组织行为学新视角

随着积极心理学运动的兴起,积极组织行为学产生并迅速发展。积极组织行为学主要是通过激发和运用员工的积极的优势和心理能力,以促进组织的快速健康发展。在这个背景下,越来越多的研究者开始关注员工的个人主动性这一积极力量,而作为个人主动性的重要心理驱动──主动性人格,由于对工作绩效、职业生涯成功、创业、领导力等均有积极的影响,因此,成为积极组织行为学一个新的研究视角。     

Experience Matters? The Impact of Prior CEO Experience on Firm Performance

We sample CEOs of the 2005 S&P 500 corporations to look at the relationship between experience in the CEO position of a different firm and the post‐succession financial performance of the firm that they currently lead. We find that experience in the CEO position is negatively related to firm performance. CEOs who directly move to their current CEO position from the previous one and those with job‐specific experience in the same or related industry or at the helm of a previous company similar in size to the current one are associated with significantly lower post‐succession performance than those without prior CEO experience. The results contribute to the literatures on CEO succession, the performance effect of job‐specific experience, and the transferability of human capital. © 2014 Wiley Periodicals, Inc.     

The Impact of Non-Normality and Estimation Methods in SEM on Satisfaction Research in Marketing

This paper discusses consequences of violating the normal distribution assumption imbedded in Structural Equation Modeling (SEM). Based on real data from a large sample customer satisfaction survey we follow the procedures as suggested in leading textbooks. We document consequences of this practice and discuss its impact on decision making in marketing.     

一种基于遗传算法求解车间调度问题的优化方法

遗传算法是解决车间调度问题的有效方法之一。但在构造适应度函数时由于调度问题诸多的束条件使得直接求解十分困难。罚函数法将约束条件加到目标函数上，变有约束为无约束．能较易求解该类问题。     

企业应用集成在物流信息化中的应用

企业间的竞争已经延伸到了物流领域，在这种环境下，进行物流信息化，实现无障碍地访问物流信息的重要性日益突出。本文介绍了企业应用集成（EAI）的基本概念以及在物流信息化中的作用，最后还说明了EAI在物流信息系统集成中的发展趋势。     

G_1法在管理咨询业顾客满意度评价中的应用研究

从管理咨询业与顾客满意度的接触点入手,依据咨询服务质量指标构建的原则建立了一套顾客满意度评价指标体系。考虑到综合评价过程中权重设置问题,引入了无需一致性检验的G1法,并用G1法对指标体系权重计算做了算例,以验证方法的有效性。     

基于GE矩阵的顾客满意矩阵及其应用研究

文章在明晰CS内涵基础上,基于GE矩阵架构了CS矩阵,实施对影响CSI因素的评价与归集,得出了有效运作和提高CS战略执行力的改善重点及其路径,以指导企业CS实践,持续而有效地改善与顾客的关系和提高顾客满意度。     

USING HAPPINESS DATA FOR ENVIRONMENTAL VALUATION: ISSUES AND APPLICATIONS

Abstract.  In addition to standard methods of environmental valuation, a novel approach has recently emerged which models individuals' self-rated happiness as a function of their incomes and the prevailing environmental conditions. The estimated relationship is used to calculate the trade-off people would be willing to make between income and environmental conditions, i.e. the increase in income necessary to compensate individuals for any given decline in environmental quality. While the basic idea is simple, the theoretical and empirical details may be complex, and they may vary from application to application. This paper discusses the relevant conceptual and methodological issues and reviews applications to air and water pollution, noise nuisance, climate parameters, and natural hazards.     

基于质量功能展开的顾客满意度研究

质量功能展开是基于顾客要求的结构化产品开发方法。把质量功能展开（Quality Function Deployment,QFD）方法引入顾客满意度研究中,建立了顾客满意度测评的质量屋模型。通过多阶段的QFD模型将总体顾客满意度逐步展开为易于顾客判断的指标,进而实施了顾客满意度指数的测评;并通过某家电企业的顾客满意度测评实例,说明了这种方法实施过程。