A theoretical framework of electronic word-of-mouth against the backdrop of social networking websites

This study proposed and tested a theoretical framework that explains electronic word-of-mouth (eWOM) against the backdrop of social networking websites (SNWs), which have gained substantial popularity among travelers. In particular, a United States (US) nationwide online survey was conducted and nine hypotheses were tested. The findings suggest that willingness to share knowledge and switching costs are positively related to eWOM communication. In addition, customer value (utilitarian) has positive relationships with willingness to share knowledge, perceived security, and switching cost, while customer value (hedonic) has positive relationships with willingness to share knowledge and switching costs. Last but not least, the findings indicate that perceived security does negatively impact eWOM. In light of the major findings, the article sets forth strategic implications for travel-related social networking websites.     

Market knowledge of the travel industry from knowledge-based view: a case of two Taiwanese travel agencies

There has been a lack of comprehensive model elaborating the key dimensions of knowledge management in the tourism field. Based on market orientation literature, market knowledge could be illustrated from consumer and competitor dimensions. However, what knowledge topics are in these two dimensions (e.g. knowledge depth) or do any dimensions of market knowledge exist (e.g. knowledge breadth)? These questions can be clearly answered. Drawing on knowledge-based view of firms, this study explores market knowledge from four characteristics: depth, breadth, tacitness, and specificity. It seeks to contribute to the existing literature through a series of semi-structured interviews and behavioral observation with senior managers of Taiwan’s leading travel agencies. Four market knowledge categories emerge: customer knowledge, employee knowledge, competitor knowledge, and partner knowledge. It is suggested that high levels exist as to the importance of knowledge acquisition, classification, dissemination, and usage, and this represents a significant change over past findings.     

Convergence between satellite information and farmers’ perception of drought in rangelands of North-West Patagonia,Argentina

Drought is a complex natural hazard with social and environmental implications. Satellite information is increasingly used to support decision-makers in preventing or coping with the negative impacts of drought. The integration of local and scientific knowledge to support drought monitoring is still far from being the main procedure in the development of drought monitoring and early warning systems. This study aimed at assessing the degree of convergence between satellite information on the effect of droughts on rangeland vegetation, from time series analysis, and farmers’ perception of drought in North-West Patagonia, Argentina. We characterised the scientific evidence of drought in terms of duration, spatial distribution, most severe years and recovery for the period 2000–2018 by identifying inter-annual NDVI changes. Farmers’ perceptions and experiences of drought were studied with open-ending interviews, with respect to occurrence, duration and recovery for that period. Satellite information matched farmers’ perception of drought at a regional scale, emphasising the value of remote sensing tools in supporting regional policy decision-making. However, farmers’ perceptions and recall of past drought impacts were more diverse than satellite information at a local level, highlighting the need for knowledge integration at finer scales.     

Reexamination of attendee-based brand equity

The significance of brand concept has been increasingly recognized in the MICE industry due to its ability to create a compelling competitive edge. Complementing the major limitation of a study on attendee-based brand equity [Lee, J. S., & Back, K. J. (2008). Attendee-based brand equity. Tourism Management, 29(2), 331–344], this study reexamines attendee-based brand equity by additionally sampling regional CHRIE conferences (RCs) and comparing the data with I-CHRIE's annual conference (IC) in the context of our theoretical model. This research not only increases the theoretical validity of the previous model of attendee-based brand equity, but also explores brand equity as captured through the differential brand knowledge effect by comparing IC and RCs.     

知识员工绩效考核方法的探索

知识员工的绩效考核方法应适于知识员工的绩效特征。绩效考核方法可根据考核结果受考核者决策影响程度的不同,分为主观考核法与客观考核法两类。每一种主、客观考核法在知识员工的绩效考核中各有利弊且考核的侧重点各异。今后的研究可以将重点放在探索一种结合主观考核法与客观考核法优势的绩效考核方法,或者尝试将一种主观考核法与一种客观考核法有机结合,以实现对知识员工科学、高效地绩效考核。     

THE CASE FOR A COMMUNITY TRANSACTION ENGINE: GETTING COASE FOR THE TWENTY‐FIRST CENTURY

New types of marketplace are now becoming viable. They can slash transaction costs, bring new resources into the economy and expand economic opportunity. These markets can be grown by the private sector. But, to deliver their full potential, they need a change in the mindset of government.     

基于交易成本理论的工程合同类型与交易成本探讨

工程合同类型选择问题在工程实践中研究较为广泛,然而对于该问题的更深层次的探讨,特别是在经济学领域的探索却相对较少。在经济学理论影响社会显著发展的当今,应用经济学理论探讨社会经济问题是十分必要的。论文以新制度经济学中交易成本理论研究成果为基础,通过对交易成本的重新理解,分析其与不同合同类型问的联系,得到具有一定指导性的结论,有助于进一步研究和探索。     

基于框架表示法的工程项目案例知识表示研究

知识管理系统是当今研究热点之一。对一个知识管理系统而言,如何选择一种合适的知识表示方式至关重要。在建筑工程领域,对于工程项目案例知识的表示问题,由于案例知识的复杂性,一直都是一个难点。论文利用框架表示法善于表示结构性知识的特点,提出了一种有效的表示方法。通过继承把工程项目案例知识的层次关系表现出来,建立了工程项目案例知识二层框架结构。     

The Relationships Between Adhocracy and Clan Cultures and Tacit Oriented KM Strategy

Abstract

In this study knowledge is considered as explicit and tacit; and in line with this, knowledge management strategy that focuses on tacit knowledge is identified as tacit oriented knowledge management strategy. Organizational culture, which is one of the crucial antecedents of knowledge management process, is categorized into four types by using two dimensions—external versus internal orientation and formal versus informal organizational process—as adhocracy, clan, market and hierarchy. And the relationships between adhocracy, and clan culture and tacit oriented knowledge management strategy are investigated. Also the industrial environment hostility is used as a moderator between adhocracy and clan cultures, and tacit oriented knowledge management strategy.

According to the regression analyses, adhocracy and clan cultures have positive effects on tacit oriented knowledge management strategy; and the impact (magnitude) of adhocracy culture is approximately the same as the clan culture on tacit oriented knowledge management strategy. Also it was found that greater industry environment hostility, the greater relationship between adhocracy and clan cultures, and tacit oriented knowledge management Strategy.